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Marketing in The Asian Century

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What challenges do marketers face, marketing to Asia and engaging Asian customers. A presentation with a focus on Japan

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Marketing in The Asian Century

  1. 1. Marketing in the Asian Century
  2. 2. What challenges do marketers face: Marketing to Asia & Engaging Asian customers
  3. 3. Peter Hanami JapaneseCustomer.com
  4. 4. Asian Growth Estimate “Asia’s real GDP is expected to more than double to US$67 trillion by 2030, exceeding that projected for the Americas and Europe combined” Americas 2.6%, Europe 1.8%, Asia 4.9% Estimate based on 2011to 2030 growth using 2011 figures Source: Asialink Asia Capable Workforce Strategy, 2012
  5. 5. Overview – Asia & Australia Country GDP (PPP) Growth GDP per p Population GNS China $17.6 trillion 7.4% $12,900 1.4 billion 49% India $ 7.2 trillion 5.6% $ 5,800 1.2 billion 30% Indonesia $ 2.5 trillion 5.2% $10,200 253 million 30% Japan $ 4.8 trillion 1.3% $37,800 127 million 23% Korea $ 1.7 trillion 3.5% $35,400 50 million 35% Australia $ 1.1 trillion 2.8% $46,600 22 million 23% Source: CIA Fact Book May 2015
  6. 6. Trade Facts Australia • Japan is Australia’s 2nd biggest trade partner • In 2012 we exported $72 billion in goods & services • Australia has $35 billion of investments in Japan Japan • 3rd Largest Economy, GDP US$ 4.8 trillion (2014) • Australia, Japans 3rd largest trade partner 6.4% (2012) • Japan has $127 billion of investments in Australia (11%)
  7. 7. Japan Facts • Int rate for a 10 year fixed mortgage (1.5% pa) 2013 • Japan spends the most on phone apps (2013) US$8.5 billion on digital content, 10% more than US ● 2% of world but 18% of life insurance market (2012) ● Built 800k new houses versus 600k in USA pa (2012) ● 70% of houses have a washlet toilet (2012) ● 3.8 million vending machines (2013) ● No conv stores est 40k (2009) Avg drinks per store 315 ● Worlds largest market, consumer music revenue 2012
  8. 8. Marketing to Asia
  9. 9. Knowledge
  10. 10. Co-ordinated systems
  11. 11. Technology
  12. 12. Trust
  13. 13. Quality
  14. 14. Stable environment
  15. 15. Flexibility
  16. 16. Engaging Asian Customers
  17. 17. Quick response
  18. 18. Convenience
  19. 19. Engage
  20. 20. Cultural Intelligence
  21. 21. Innovation
  22. 22. Choice
  23. 23. Add Value
  24. 24. Japanese marketing
  25. 25. Click Picture to view Video
  26. 26. www.japanesecustomer.com

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