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Briefing: Baby Boomers and the New International Student

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Presentation of International Education research at IDP Education Conference, Perth, Australia www.japanesecustomer.com

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Briefing: Baby Boomers and the New International Student

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  2. 2. 2 Baby Boomers & The New Japanese Student Peter Hanami Research and implications Copyright Peter Hanami All Rights Reserved.
  3. 3. 3 Quiz & Prizes • Question: What is the most popular key word search by Japanese Customers on Excite? Japan Inc • Choices: 1. image 2. ticket 3. fortune telling Copyright Peter Hanami All Rights Reserved.
  4. 4. 4 Outline • Baby Boomers - Japan • The New Japanese Student • Implications • Conclusions Copyright Peter Hanami All Rights Reserved.
  5. 5. 5 The New Japanese Student Copyright Peter Hanami All Rights Reserved.
  6. 6. 6 Baby Boomers- World • “will live longer than their parents did..”WP • “As baby boomers approach retirement age, attracting talent and retaining great workers will be a major challenge for many employers”CNN money.com Copyright Peter Hanami All Rights Reserved.
  7. 7. 7 Baby Boomers - Japan • 団塊の世代 ( Dankai no sedai ) • Market size: • Life expectancy: • Attitude to work: Copyright Peter Hanami All Rights Reserved.
  8. 8. 8 Japan • Second largest Asian economy in the world • GDP & Savings: • Trade: • Status: Copyright Peter Hanami All Rights Reserved.
  9. 9. 9 Japan – Student market • Market size: • Study Abroad: • Sectors: • Trends: Copyright Peter Hanami All Rights Reserved.
  10. 10. 10 Japanese Students - Australia • Market Size:. • Sectors they study in: • Method of application: • Checklists: Copyright Peter Hanami All Rights Reserved.
  11. 11. 11 Recent changes - Japan • Employment: • Laws: • Culture flow: • New Izanagi? Copyright Peter Hanami All Rights Reserved.
  12. 12. 12 The New Japanese Student • A hybrid – incorporating two cultures Native Culture New Culture Copyright Peter Hanami All Rights Reserved.
  13. 13. 13 Spheres of influence Student Education Work English Job Market Technology Lifestyle Copyright Peter Hanami All Rights Reserved.
  14. 14. 14 Education • Learning style: • Skills: • Competition: • Labour: Copyright Peter Hanami All Rights Reserved.
  15. 15. 15 English • “English seems to have joined the list of basic skills ..(and) is no longer. (a)“foreign language” English Next • In 2005, “21% of 5 year old’s in Japan attended conversation classes” Bennesse • “why not take out your frustration and turn it into fluency” Advertisement : AEON English school, Japan. Copyright Peter Hanami All Rights Reserved.
  16. 16. 16 Job Market Copyright Peter Hanami All Rights Reserved.
  17. 17. 17 Job Market – • Replacement: • Structure: • Characteristics • Opportunities Copyright Peter Hanami All Rights Reserved.
  18. 18. 18 Work • Type of candidate: • Trends: • Work choices: • Sectors: Copyright Peter Hanami All Rights Reserved.
  19. 19. 19 Technology • Internet: • Mobile phone: • Uses: • Trends: Copyright Peter Hanami All Rights Reserved.
  20. 20. 20 Lifestyle • Relationships: • Time: • Health: • Choice Copyright Peter Hanami All Rights Reserved.
  21. 21. 21 Implications? Copyright Peter Hanami All Rights Reserved.
  22. 22. 22 Course Design • Content • Recognition • Integration • Relevance Copyright Peter Hanami All Rights Reserved.
  23. 23. 23 Staff Training • What • Where • When • How Copyright Peter Hanami All Rights Reserved.
  24. 24. 24 Recruiting • Type of student: • Location: • Methods: • Vehicles: Copyright Peter Hanami All Rights Reserved.
  25. 25. 25 Marketing • Target segments: • Team: • Plan: • Themes: Copyright Peter Hanami All Rights Reserved.
  26. 26. 26 Positioning • What to focus on: • Priorities: • Qualification versus skill: • Lifestyle versus job: Copyright Peter Hanami All Rights Reserved.
  27. 27. 27 Integration • Focus: • Timing: • Depth: • Methods: Copyright Peter Hanami All Rights Reserved.
  28. 28. 28 Retention • Plan: • Pathway: • Immigration • Skills: Copyright Peter Hanami All Rights Reserved.
  29. 29. 29 Conclusions • Cultural shift • More choices • More time • More specialized Copyright Peter Hanami All Rights Reserved.
  30. 30. 30 Drawn from the following research: Copyright Peter Hanami All Rights Reserved.
  31. 31. 31 Japanese Student Success Copyright Peter Hanami All Rights Reserved.
  32. 32. 32 Buyer Behaviour - Australia Copyright Peter Hanami All Rights Reserved.
  33. 33. 33 Buyer Behaviour – New Zealand Copyright Peter Hanami All Rights Reserved.
  34. 34. 34 Documentary: Gaman - A Japanese Students Four Year Journey - Australia Copyright Peter Hanami All Rights Reserved.
  35. 35. 35 • For further information • Contact: Peter Hanami • www.peterhanami.com Copyright Peter Hanami All Rights Reserved.

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