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Rats keynote

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Pitch for RATS transmedia

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Rats keynote

  1. 1. RATS TRANSMEDIAAn interactive online experience.
  2. 2. “The core audience that we target:12- to 34-year olds, is looking to not only have fun but have their lives reflected back at them in a heightened way.” David Janollari, MTV Executive THE SHOW
  3. 3. Percent of people who say they enjoy reality television 70 53 35 18 0 18-29 30-49 50-64 65+ AgeOregon State University, 2001
  4. 4. THE WEBSITEhttp://www.prism.gatech.edu/~barmstrong7/RATS/Webisodes.html
  5. 5. INTERACTIVITY
  6. 6. WEBISODES
  7. 7. PRODUCTION BLOG
  8. 8. EXTRAS
  9. 9. Offers ba e cks tor y u d ienc Deep ens a t emen engag WHY TRANSMEDIA? Offers multip perspe le cha ctives racter s’ e world on the action Ma ps thHenry Jenkins, “Transmedia 202: Further Reflection”
  10. 10. MTV’s David Janollari Opens Up About ‘JersyShore’s’ Uncertain Future, ‘Teen Mom’ Controversyand What’s Nexthttp://www.hollywoodreporter.com/news/david-janollari-jersey-shore-mtv-260289Reality TV– A Brief Historyhttp://oregonstate.edu/instruct/soc499/cordray/media/Realitytv.htmlTransmedia 202: Further Reflectionshttp://henryjenkins.org/2011/08/defining_transmedia_further_re.html

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