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Wait, wait, don’t optimize yet! Secure a solid foundation with customer experience mapping across channels to better understand, predict and influence consumer behavior with success. Optimization is a buzzword that promises superior results. Yet most brands sabotage success due to flawed approaches anchored by inefficiencies. Prospects and customers are underwhelmed, channels operate in silos, leads aren’t nurtured, data is scrambled, and cross-channel attribution remains an unsolved mystery.
This one hour, interactive workshop will help attendees engage in an interactive exercise in mapping their customers’experience across channels from awareness to pre-sale, from sales to ownership, through to repurchase. Several examples and case studies will be shared from Acxiom’s experience with thousands of brands and billions of consumer interactions including a new connected capability model targeted at optimizing customer value at key interactions (or moments of truth).