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Media and the Assembled Web Overview
Media Challenges <ul><li>Increased competition for attention </li></ul><ul><ul><li>Multiple media converging on digital  <...
Media Opportunities <ul><li>Control costs </li></ul><ul><ul><li>Open source </li></ul></ul><ul><ul><li>SaaS (Cloud) </li><...
The Assembled Web <ul><li>Conceptual Framework </li></ul>
The Assembled Web <ul><li>Reference Architecture </li></ul>
Optaros Solutions <ul><li>eCommerce </li></ul><ul><ul><li>Partnering </li></ul></ul><ul><ul><li>Direct eCommerce - OCentri...
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Assembled Web for Media

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Assembled Web for Media

  1. 1. Media and the Assembled Web Overview
  2. 2. Media Challenges <ul><li>Increased competition for attention </li></ul><ul><ul><li>Multiple media converging on digital </li></ul></ul><ul><ul><li>Decreasing costs of production and distribution </li></ul></ul><ul><ul><li>Global reach and local depth both competitive </li></ul></ul><ul><ul><li>Prosumer and amateur content has mass distribution capability </li></ul></ul><ul><li>Pressure on advertising revenue </li></ul><ul><ul><li>Impression models (CPM) moving to action models (CPA) </li></ul></ul><ul><ul><li>Social media campaigns may disintermediate </li></ul></ul><ul><li>Legacy cost structures </li></ul><ul><ul><li>“ Monopoly hangover” </li></ul></ul><ul><ul><li>Existing infrastructure and approach </li></ul></ul>
  3. 3. Media Opportunities <ul><li>Control costs </li></ul><ul><ul><li>Open source </li></ul></ul><ul><ul><li>SaaS (Cloud) </li></ul></ul><ul><li>Engage audiences </li></ul><ul><ul><li>Richer media </li></ul></ul><ul><ul><li>Related content </li></ul></ul><ul><ul><li>Multiple niches </li></ul></ul><ul><li>Extend reach </li></ul><ul><ul><li>Social networks </li></ul></ul><ul><ul><li>Virtuous cycle </li></ul></ul><ul><li>Target advertising </li></ul><ul><ul><li>Sponsorship models </li></ul></ul><ul><ul><li>In-context actions </li></ul></ul><ul><li>Supplement Site </li></ul><ul><ul><li>New devices </li></ul></ul><ul><ul><li>New experiences </li></ul></ul><ul><ul><li>APIs </li></ul></ul><ul><li>Ecommerce </li></ul><ul><ul><li>Direct (pay for content) </li></ul></ul><ul><ul><li>Indirect (related goods and services) </li></ul></ul>
  4. 4. The Assembled Web <ul><li>Conceptual Framework </li></ul>
  5. 5. The Assembled Web <ul><li>Reference Architecture </li></ul>
  6. 6. Optaros Solutions <ul><li>eCommerce </li></ul><ul><ul><li>Partnering </li></ul></ul><ul><ul><li>Direct eCommerce - OCentric </li></ul></ul><ul><li>Application Syndication </li></ul><ul><ul><li>OView </li></ul></ul><ul><li>Sponsored Section(s) / Microsites </li></ul><ul><ul><li>OView </li></ul></ul><ul><li>Communities of Interest </li></ul><ul><li>Pay for Content </li></ul><ul><ul><li>Subscription </li></ul></ul><ul><ul><li>Metered </li></ul></ul><ul><ul><li>Fremium </li></ul></ul><ul><li>Enhanced Browsing Experiences </li></ul><ul><ul><li>Desktop Applications </li></ul></ul><ul><ul><li>Mobile / iPhone </li></ul></ul><ul><li>Custom Publications </li></ul>

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