Sookman oba confernece_using_social_media

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Using social media in business development - ethical and legal considerations

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Sookman oba confernece_using_social_media

  1. 1. McCarthy Tétrault LLP / mccarthy.ca Ethical and Efficient Ways to Use Social Networking in Business Development Ontario Bar Association TECHxpo 2013 Barry B. Sookman bsookman@mccarthy.ca 416-601-7949 September 30, 2013 12806800
  2. 2. McCarthy Tétrault LLP / mccarthy.ca Why lawyers use social media? ¬ Information ¬ Connectedness ¬ Currency ¬ Reach ¬ Multi-directional interactions 12806800 2
  3. 3. McCarthy Tétrault LLP / mccarthy.ca Information ¬ What information: ¬ legal developments; industry information; information about or affecting clients, e.g., a case or matter for clients; information about others; news and other developments ¬ Major difference from traditional media is: ¬ timeliness, quantity, choice, perspective, reach ¬ Twitter, rss feeds from webs sites, blogs and news services 12806800 3
  4. 4. McCarthy Tétrault LLP / mccarthy.ca Connectedness ¬ Who: ¬ organizations, people and places ¬ clients ¬ colleagues, friends, communities, family and others ¬ Differences from other ways of connecting ¬ immediacy ¬ global, viral, ubiquitous ¬ often open, public and permanent ¬ multi-directional and interactive 12806800 4
  5. 5. McCarthy Tétrault LLP / mccarthy.ca 12806800 5
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  22. 22. McCarthy Tétrault LLP / mccarthy.ca 2212806800 Law Society Website Law Society of British Columbia http://www.lawsociety.bc.ca/docs/practice/resources/policy_social-media.pdf Law Society of Upper Canada (LSUC) (Podcast Transcript) http://www.lsuc.on.ca/For-Lawyers/Manage-Your-Practice/Confidentiality/Technology-Practice- LSUC Marketing Legal Services via Social Media LSUC Ethical Considerations in an Age of Technology http://www.lsuc.on.ca/MarketingLegalServicesviaSocialMedia/ http://ecom.lsuc.on.ca/cpd/product.jsp?id=cle11-0100300 Law Society of England and Wales (UK) http://www.lawsociety.org.uk/advice/practice-notes/social-media/ New Zealand Law Society http://www.lawsociety.org.nz/lawtalk/lawtalk-archives/issue-812/social-medias-legal-criteria Law Society of New South Wales http://www.lawsociety.com.au/ForSolictors/CareerHub/EssentialSkills/CareerSkills/Articles/Twe Law Society of Scotland http://www.lawscot.org.uk/rules-and-guidance/section-e/division-b-the-management- of-files,-papers-and-information/advice-and-information/social-media-%E2%80%93- advice-and-information-for-the-legal-profession Law Society of South Africa http://www.lssa.org.za/upload/LSSA%20Introduction%20to%20Social %20Media_Legal%20Implications%20for%20SA%20Law%20Firms%20and%20draft %20policy%20December%202012.pdf New York State Bar Association http://www.nysba.org/AM/Template.cfm? Section=About_NYSBA&ContentID=66612&template=/CM/ContentDisplay.cfm International Bar Association (Study on impact of social media and recommendations) http://www.ibanet.org/Committees/Divisions/Legal_Practice/Impact_of_OSN_on_Lega lPractice/Impact_of_OSN_Home.aspx LAWPRO – Professional Indemnity Company. http://www.practicepro.ca/LAWPROMag/SocialMediaPitfalls.pdf
  23. 23. McCarthy Tétrault LLP / mccarthy.ca VANCOUVER Suite 1300, 777 Dunsmuir Street P.O. Box 10424, Pacific Centre Vancouver BC V7Y 1K2 Tel: 604-643-7100 Fax: 604-643-7900 Toll-Free: 1-877-244-7711 CALGARY Suite 3300, 421 7th Avenue SW Calgary AB T2P 4K9 Tel: 403-260-3500 Fax: 403-260-3501 Toll-Free: 1-877-244-7711 TORONTO Box 48, Suite 5300 Toronto Dominion Tower Toronto ON M5K 1E6 Tel: 416-362-1812 Fax: 416-868-0673 Toll-Free: 1-877-244-7711 MONTRÉAL Suite 2500 1000 De La Gauchetière Street West Montréal QC H3B 0A2 Tel: 514-397-4100 Fax: 514-875-6246 Toll-Free: 1-877-244-7711 QUÉBEC Le Complexe St-Amable 1150, rue de Claire-Fontaine, 7e étage Québec QC G1R 5G4 Tel: 418-521-3000 Fax: 418-521-3099 Toll-Free: 1-877-244-7711 UNITED KINGDOM & EUROPE 125 Old Broad Street, 26th Floor London EC2N 1AR UNITED KINGDOM Tel: +44 (0)20 7786 5700 Fax: +44 (0)20 7786 5702 12806800 23

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