Principle marketing

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Principle marketing

  1. 1. sklviTüal½y GasIu GWr:ub mhaviTüal½y BaNiC¢kmµ nig RbFanbT kmµviFI eTscrN_TIpSarrbs;Rkumh‘unpakkaehVsaxasuvNÑa muxviC¢a³mUld1 AEU §anRKwHénTIpS EnnaMeday³ saRsþacarü su 1/10/2013
  2. 2. eFVIbTbgðaje dayRkumTI1 1> elak b‘ín sukKa kBaØa Lúg 5> nIdaeTBI 2> elak Ca KwmLúg kBaØa Qun 6> sMrwTÞdYgc½ 3> elak C½y fn nÞ 9> elak GM sMGat 7> kBØ£a 4> elak Qin mkra 10> elak GanpatpløIka éq2 AEU esghak 8> kBaØa eQOn 1/10/2013
  3. 3. matikar 1> niymn½y nwg sarHsMxan;;énm:aXIg 2> lMnaMedIm nwgniymn½yénePaCnIyd Ðan 3> dMeNIrkarvivtþn_ePaCn IydæanenAkm<úCa3 4> AEU 1/10/2013
  4. 4. 1> niymn½y nig sarHsMxan;;énm:aXIg niymn½yénm:aXItFIg³KWCaskmµPa BTaMgLayEdlEdlEsþgeLIgedaybu KÁlikGgÁPaBGaCIvkmµ edIm,IbMeBjtMrUvkar nigqøgkat;nUvkaredaHdUr. sarHsMxan;énm:aXItFIg³ plRbeyaCn_TRmg; plRbeyaCn_énTIkEnøg plRbeyaCn_éneBlevla1/10/2013 AEU 4
  5. 5. 2> lMnaMedIm nig niymn½yénvis½yePaCnIy d§anvis½yesvakmµrbs;ePaCnIydæanKWCa vis½ymYykMBugmankarrIkcMerInenA elIBiPBelaknaeBl bc©úb,nñehIyk¾CaTIcab;GarmµN_énbN þaRbeTsnanaenAelIBiPBelakpgEdr. ehIyvis½yTaMgenaH)anpþl;eTAeGayeP JovrYmman³ 1/10/2013 AEU 5
  6. 6. niymn½y³ BaküePaCnIydæanmkBIBakü ePaCnIy + dæanEdlBakü ePaCnIy mann½yfa³GaharEdlKYr[briePaKehIyBaküdæan vijKW mann½yfaCaTItaMg rWTIkEnøg.tamvcnanuRkm semþc sgÇraCCUnNat1/10/2013 )aneGaydwgfa AEU Bakü 6
  7. 7. dMeNIrkarvivtþn_ePaCnIydæanenAkm<úCaRbeTskm<úCamankarGPivDÆn_vis½yesvakmµsNæaKarnigePaCnIydæanmYycMnYn)anekIteLIgenATIRkugPñMeBjnigextþmYycMnYnBiessKWextþesomrabEdlmansNæaKarrkSarhUtmkTl;sBVéf¶enHdUcCamhasNæaKarGgÁrEdl)ansagsg;en1/10/2013 AEU 7
  8. 8. eRkaykare)aHeqñatqñaM1993E dlmankar]btßmÖBIGgÁkarshRb CaCatieyIg eXIjmanesvakmµssN§aKarnigeP aCnIyd§ancabepþImrIkraldalm YycMnYnFM.qñaM1998esvakmµsNæaKarnige PaCnIydæan)anrIkduHdalya:gxø1/10/2013 AEU 8
  9. 9. RbvtiþePaCnIydæanpakkaehVRbvtþiénkarkekIteLIgénePaCnI ydæan pakkaehV kalBImunpakkaehV KWCasaxarbs;Rkumh‘un FIeGn- kaehVevIl (Tea & Coffee World) .ePaCnIydæanpakkaehV dMbUgbg¥s;cab;epþImebIksema ÖFn_CapøÚvkarenAéf¶TI301/10/2013 AEU 9
  10. 10. saxapakev: :ebIksemÖaFn_CapøÚvkarenAéf¶ TI 30 Exvicäika qñaM 2004.saxavimanÉkraCü ebIksemÖaFn_CapøÚvkarenAéf¶ TI 31 Ex]sPa qñaM 2009 .saxakal;Em:t ebIksemÖaFn_CapøÚvkarenAéf¶ TI11 Exviciäka qñaM 2009 .1/10/2013 AEU 10
  11. 11. 5>RbvtßiénkarkekIteLIgéne PaCnIydæanpakkaehVsuvNedayemIleXIjnUvTIpSarGaCIvkm Ñaµrbs;xøÜnmankarrIkcMerInCalMdab;cab;BIebIksaxadMbUgehIymankarKaMRTya:gxøaMgBIsMNak;GtifiCnmkBIRKb;mCÄdæan .ePaCnIydæanpakkaehVsuvNñaenHKWminEmnCaGKarpþal;xøÜnenaHeTKWRtUv)anCYleK AEU 1/10/2013 11
  12. 12. pSars uvNÑa KFC pakk aehVSt.271 AEU 1/10/2013 12
  13. 13. ePaCnIydæanpakkaehVCaRbePTePa CnIydæanlMdab; Middle ClassEdlGtifiCnPaKeRcInsuT§swgCaGñkm anCIvPaBFUrFarGñkmanzan³x<g;x<s; RbFanRkumh‘un buKÁlikbMerIkargartamsßab½nna na ePJóveTscrCati nig GnþrCati .eRkABIenHeTAeTotePaCnIydæanKw )anpþl;enAesvakmµdUcCa³ GahareBlRBwk éf¶Rtg; AEU 1/10/2013 13
  14. 14. æanpakkaehVsaxasuvN Ña ePaCnIydæanpakkaehVsuvNÑa KWCaePaCnIydæanmYyEdlma nbuKÁlisrubcMnYn 29nak;edayminrYmbBa©ÚlbuK Álikkariyal½yeT.buKÁlikEpñk esvakmµmancMnYn 19nak;14 ehIybuKÁlikEpñkcMGinmancM AEU 1/10/2013
  15. 15. Restaurant Manager Restaurant Chef In-Charge Supervisor Restaurant Captain Demi Chef Ordertaker Cashier Comis1 Comis2 BartenderWaiter and Waitress Comis3 Comis4 Loundry Cook Helper Cleanner15 AEU 1/10/2013
  16. 16. ÉksNæanRbF anEpñk AEU 1/10/2013 16
  17. 17. ÉksNæanbuKÁlikEpñkesvakm µ AEU 1/10/2013 17
  18. 18. AEU 1/10/2013 18
  19. 19. 1>plit plsMrab;plitplTaMgGs;saxarpakkaehVTaMg5saxaKWdUc²KñaehIyCaplitplEdlmanlkUNHdUcKñaTaMgrs;CatiTaMgtMél.ehIyplitplTaMgenaHEbgEckCa13RkumrYmman³ 1> RbePTCakaehV 6> Soft Drrink 11> bbr 2> ePsC¢HBiess 7> AEU 1/10/2013 19
  20. 20. RbePTkRbePTTwkR aehVkLuk AEU 1/10/2013 20
  21. 21. )ayqa mIqasRmHe ac;eKRBA a )ayéh Bgeco NaM n AEU 1/10/2013 21
  22. 22. KuyTavs‘ubsac;eKa)ayqaeRKÓgsmuRT nMb½ugxÞWmsr KuyTavs‘ubRbhitRtI AEU 1/10/2013 22
  23. 23. 2>taragtMél oGaharBeef Lok Lak Fried Rice $3.00Yangzhou Fried Rice $2.50Fried Rice Wrapped in Egg Sheet $3.00Hainanese Chicken Rice $3.00 (Pork) $2.50Fried Rice (Beef) $2.50 (Seafood) $2.50 (Pork) $3.00Fried Your Choice of Meats with (Beef) $3.00Hot Basil + Steamed Rice23 AEU (Chicken) $3.00 1/10/2013
  24. 24. Small or Flat Rice Noodle Soup with Your $2.25 Choice of Meat Egg Noodle Soup with Your Choice of Meat $2.25 Congee with Your Choice of Meat $2.25 Fried Egg Noodle with Your Choice of Meat $2.25 Fried Short Noodle with Your Choice of $2.25 Meat Phat Thai with Your Choice of Meat $2.25 Beef Lok Lak Fried Rice $2.25 Hainanese Chicken Rice $2.25 Eggs with Bread $2.25 (Normal) $3.00 Sandwich with Your Choice of Meat (Small) $2.0024 AEU 1/10/2013
  25. 25. ePsC¢H Evian Mineral Water (500ml) $2.00 (1,500ml) $5.00 Alpine Purified Water (500ml) $1.00 (1,500ml) $2.00 Soft Drink (Coke) $1.25 (Sprite) $1.25 (Fanta) $1.25 (Soda) $1.25 Ice Cream (Vanilla) $1.50 (IChocolate) $1.50 (Coconut) $1.50 (Mixed) $1.50 Beer (Angkor) $2.00 (Tiger) $2.50 (Heineken) $2.5025 AEU 1/10/2013
  26. 26. 3>TItaMg rWTIkEnedayemIleXIjPaBrIkcMerInnigPaBTTYlsÁal;y:ageRcInBIGtifiCn øgpakkaehV)anBRgIksaxabEnßmBRgIksaxarrbs;xøÜneGayBaseBjenATIRkugPñMeBjehIyTIkEnøgEdlGtifiCngayrkehIygaycMnaMkñugkarrkemIl.ehIyral;saxapakkaehVTaMgGs;su AEU 1/10/2013 26
  27. 27. pakkaehVsaxasuvNÑa AEU 1/10/2013 27
  28. 28. pakkaehVsaxapakev: AEU 1/10/2013 28
  29. 29. pakkaehVsaxavimanÉkraCü AEU 1/10/2013 29
  30. 30. pakkaehVsaxakal;Em:t AEU 1/10/2013 30
  31. 31. pakkaehVsaxaeRkayTIsþIkar AEU 1/10/2013 31
  32. 32. eFVIkarlk;bBa©úHtMél 50°sMrab;GahareBlRBwk cab;BIem:ag6³30 dl;ema:g7³30naTIRBwk.karlk;bBa©úHtMélenHeFVIeLIgenARKb;saxarbs;pakkaehVraCFanIPµMeBj .begáItnUvmðÚbfµI²cMnYn3muxCaerogral;ExedayRkumh‘un)ankMNt;eGayRbFanEpñkcMGinRtUvBiPakSa AEU 1/10/2013 32
  33. 33. begáItCaev:bsa www.myparkcafe.com nig GIuEml elxTYrs½BÞsMEmail:parkcafe@myparkcafe.com rab;TMnak;TMngRBmTaMbegáItnamb½NÑrbs;ePaCnIydæa npgEdr .GñkerobcMkmµviFITUrTsSn_ plitkmµnana )anTak;TgePaCnIydæanpakkae hV AEU 1/10/2013 33
  34. 34. ePaCnIydæanbMBak;edaysMPar³TMenIb²sMrab;eFVIkarRKb;RKgePaCnIydæandUcCakmµviFIDinexRestaurant, Dinex Stock , PDA, Touch Screen,Wireless andCamera,etc.manbMerIGaharbUehVd¾KYreG ayTak;TajedaymanGahard¾eRcI nsMbUrEbb.manTIFøaFMTUlaysMrab;karer obcMkmµviFIepSg²sMrab;ePJóv.RKb;rsCatiGaharrbs;pakkaehVK AEU 1/10/2013 34
  35. 35. manvin½y nigbTbBa¢aépÞkñúgsMrab;Rku mh‘unrbs;xøÜn .pakkaehVman4saxaehIymanka rKaMRTeRcInBIGtifiCnlMdab;TI3 kñúgcMeNamePaCnIydæankñúg raCFanI PñMeBj¬tamRbsasn_rbs;elak can;sIu naykRKb;RKgTUeTAénpakkaehV¦. AEU 1/10/2013 35
  36. 36. buKÁlikTaMgGs;suT§EtmanPaBr Ysrayrak;Tak;nigpþl;karsVaKmn _edayPaBjjwm cMeBaHePJóv .ePaCnIydæanmanrcnasm<½n§RK b;RKgc,as;las; .buKÁlikTaMgGs;manÉksNæankar garc,as;las;tamtYnaTI .muncUlbMeBjkargarbuKÁlikRt Uv)anTTYlkarbNþúHbNþalCamun munnwgcUlRbtibtþi kargar. AEU 1/10/2013 36
  37. 37. xVHkarerobcMeKalneya)ayeGa y)anc,as;las;sMrab;karkk;nigka rerobcMBiFIepSg²CalkçN³ÉkCn.yuT§saRsþTIpSarkñúgkarTak;Ta jGtifiCnBMuTan;manRbsiT§PaBn AeLIy.Gñkkumµ:g;PaKeRcInBMusUvyl;c ,as;BImuxmðÚbrebobcMGinRbeP AEU 1/10/2013 37
  38. 38. karpSBVpSayrbs;buKÁlikTak;T gnwgplitplrbs;Rkumh‘uneTAeG ayePJóvenAmanPaBxVHxat.karebIkR)ak;ExCUnbuKÁlikman karyWtya:vEdleFVIeGaybuKÁli kmYycMnYnminmanGarmµN_cg;eFVIkarehIy ElgmanesckþITukcitþCamYyRk umhu‘neTot. AEU 1/10/2013 38
  39. 39. GacBRgIksaxabEnßmeTotedIm,Iva ylukenAkñúgTIpSar]sSahkmµmðÚ bGaharnigePsC¢³.GacTak;TajGtifiCnCalkçN³RKYsar edIm,ITTYlTanGaharenAkñúgpakk aehV.GacTak;TajePJóveTscrnigRkumh‘ unepSg²edIm,IerobcMkmµviFInan AEU 1/10/2013 39
  40. 40. pakkaehVmansaxacMnYn4enAkñúgraCFanIPñMeBjEdlbgðajBIkarrIkcMerInénesvakmµrbs;xÜøn ehIyGacTak;TajGtifiCn)aneRcIntamry³karBRgIksaxaCabnþbnÞab;.ePaCnIydæanmanTItaMgFMTUlayEdlbgálkçN³gayRsYldl;karTTYlnig ctLanrbs;ePJóvEdlcUlmk AEU 1/10/2013 40
  41. 41. karbMeBjcitþnigkarykcitþTukdak;dl;GtifiCnmin)anl¥eFVIeGayGtifiCnmYycMnYnpøas;bþÚrcitþeTArkkEnøgepSgeTot.buKÁlikmankarlaQb;eRcInedIm,IrkkEnøgepSg²Edl)ankMéreRcInCag .manédKUrRbkYtRbECgeRcInxøa AEU 1/10/2013 41
  42. 42. KYrBRgIkRbB½n§lUeGay)anFMbEnßmeToteCosvagkarkksÞHeBlkMBugdMeNIrkar.KYrBRgwgsmtßPaBrbs;GñkRKb;RKgnigbegáInkarelIkTwkcitþdl;buKÁlikedIm,Ikat;bnßynUv GRtalaElgBIkargareRcIneFVIeGaybriyakaskargarminmanPaBrlUneTAmux. AEU 1/10/2013 42
  43. 43. eFVIkarelIkTwkcitþcMeBaHb uKÁlikEdl)anCYyCMrujkarlk; esvakmµrbs; ePaCnIydæan .pþl;R)ak;ebovtSbEnßmrWtM eLIgtMENgedIm,IelIkTwkcitþb uKÁlikEdlmanCMna x<s; nigeFVIkarl¥enAkñúg ePaCnIydæan .eFVIkareRCIserIsbuKÁlikbMe AEU 1/10/2013 43
  44. 44. Éksareyag1- karsMPaspÞal;CamYyRbFanRKb; RKgePaCnIydæanpakkaehVsaxak al;Em:t elak cansIu elak RKuy supl elak can; viciRt buKÁlik nig ePJov .2- ÉksarEdlTTYl)anBIRbFanEpñkFnF anmnusS elak sM Gat AEU 1/10/2013 44
  45. 45. 8- ÉksardkRsg;ecjBITsSnavdþIFm µCati TMB½r 86 nig 87 .9- ÉksardkRsgecjBIxitb½NpSBVp Sayrbs;pakaehV .5-dkRsgecjBI Allan cameron Ethel chong {food and cooking }e)aHBumÖqñaM1998 sigðburI TMB½r 248 .6- ÉksardkRsg;ecjBIesovePA AEU 1/10/2013 45
  46. 46. ]bsm<½næ AEU 1/10/2013 46
  47. 47. Thank you for your paying attention!! Q & A1/10/2013 AEU 47

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