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Conversation: Can We Do That? Bryan Simkins: FedEx Advertising August 27 th  2009
<ul><li>Social Media Conversation: </li></ul><ul><li>How did this happen? </li></ul>-What Should I Be Thinking About (How ...
My Objective Today? “ It’s not that I’m any smarter than anyone else…I’ve just spent more time with the problem.”
What Is Social Media – Let’s Get On The Same Page
What Is Social Media – Let’s Get On The Same Page  By Golly, I’ve done it!
What Is Social Media – Let’s Get On The Same Page
What Is Social Media – Let’s Get On The Same Page
What Is Social Media – Let’s Get On The Same Page
What Is Social Media – Ok, Now What?
<ul><li>Audio </li></ul><ul><li>Video  </li></ul><ul><li>Gadgets/Widgets </li></ul><ul><li>Mobile </li></ul><ul><li>Read-W...
What’s the difference between this conversation and others? Global Broadcast Medium (undefined rules) Lives Indefinitely E...
What Do I Have to Gain?
What Do I Have to Lose?
What Should I Be Thinking About Upfront? http://www.imediaconnection.com//content//23165.asp <ul><li>Marketing </li></ul><...
What Should I Be Thinking About Upfront? Marketing Corporate Communications Customer Service Sales Person Employee 1. Depa...
What Should I Be Thinking About Upfront? <ul><li>Marketing: Proactive </li></ul><ul><li>Product </li></ul><ul><li>Price </...
What Should I Be Thinking About Upfront? 1. Departments vs. Employees:
What Should I Be Thinking About Upfront? 1. Departments vs. Employees:
What Should I Be Thinking About Upfront? Marketing Corporate Communications Customer Service Sales Person Employee 1. Depa...
What Should I Be Thinking About Upfront? 1. Departments vs. Employees: http://123socialmedia.com/2009/01/23/social-media-p...
What Should I Be Thinking About Upfront? 2. Negative Comments:
What Should I Be Thinking About Upfront? 2. Negative Comments:
What Should I Be Thinking About Upfront? 2. Negative Comments:
What Should I Talk About? 3. What Do We Talk About?:
What Should I Be Thinking About Upfront? 4. What Are The Risks:
Perception Management Department of Defense: Perception Management AKA : - Information Warfare - Public Diplomacy Definiti...
What Should I Be Thinking About Upfront? The community rules in Social Media rules not “your rules.” 4. What Are The Risks:
What Should I Be Thinking About Upfront? Since they aren’t your rules…they can change. 4. What Are The Risks:
What Should I Be Thinking About Upfront? Who’s censoring on your page… 4. What Are The Risks:
What Should I Be Thinking About Upfront? Censorship vs. libel, slander and defamation… 4. What Are The Risks: Rock Hard Pl...
What Should I Be Thinking About Upfront? We Sold-Out... 4. What Are The Risks:
What Should I Be Thinking About Upfront? UID / PW 4. What Are The Risks:
What Should I Be Thinking About Upfront? Just because you can…doesn’t mean you should! 4. What Are The Risks:
What Should I Be Thinking About Upfront? 4. What Are The Risks:
What Should I Be Thinking About Upfront? 5. How Should I Measure It:
Quantitative: volume Quantitative: volume Qualitative: sentiment What Should I Be Thinking About Upfront? 5. How Should I ...
What Should I Be Thinking About Upfront? 5. How Should I Measure It:
What Should I Be Thinking About Upfront? 5. How Should I Measure It:
What Should I Be Thinking About Upfront? 5. How Should I Measure It:
Bryan Simkins: FedEx Advertising [email_address] Conversation: Can We Do That?
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Sm Pres2 Final2

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Sm Pres2 Final2

  1. 1. Conversation: Can We Do That? Bryan Simkins: FedEx Advertising August 27 th 2009
  2. 2. <ul><li>Social Media Conversation: </li></ul><ul><li>How did this happen? </li></ul>-What Should I Be Thinking About (How To Start Or Get Better) Conversation: Can We Do That?
  3. 3. My Objective Today? “ It’s not that I’m any smarter than anyone else…I’ve just spent more time with the problem.”
  4. 4. What Is Social Media – Let’s Get On The Same Page
  5. 5. What Is Social Media – Let’s Get On The Same Page By Golly, I’ve done it!
  6. 6. What Is Social Media – Let’s Get On The Same Page
  7. 7. What Is Social Media – Let’s Get On The Same Page
  8. 8. What Is Social Media – Let’s Get On The Same Page
  9. 9. What Is Social Media – Ok, Now What?
  10. 10. <ul><li>Audio </li></ul><ul><li>Video </li></ul><ul><li>Gadgets/Widgets </li></ul><ul><li>Mobile </li></ul><ul><li>Read-Write </li></ul><ul><li>Two-Way </li></ul><ul><li>Many-to-Many </li></ul><ul><li>Copy/Print </li></ul><ul><li>Animation </li></ul><ul><li>Photo </li></ul>Content Connections Community and Conversation <ul><li>RSS/ATOM </li></ul><ul><li>Blogs </li></ul>Define a Common Way Organize Social Media? (and Commerce)
  11. 11. What’s the difference between this conversation and others? Global Broadcast Medium (undefined rules) Lives Indefinitely Easily Findable
  12. 12. What Do I Have to Gain?
  13. 13. What Do I Have to Lose?
  14. 14. What Should I Be Thinking About Upfront? http://www.imediaconnection.com//content//23165.asp <ul><li>Marketing </li></ul><ul><ul><li>Advertising </li></ul></ul><ul><li>Public Affairs </li></ul><ul><li>Customer Service </li></ul><ul><li>Sales </li></ul><ul><li>Human Resources </li></ul>
  15. 15. What Should I Be Thinking About Upfront? Marketing Corporate Communications Customer Service Sales Person Employee 1. Departments vs. Employees:
  16. 16. What Should I Be Thinking About Upfront? <ul><li>Marketing: Proactive </li></ul><ul><li>Product </li></ul><ul><li>Price </li></ul><ul><li>Place </li></ul><ul><li>Promotion </li></ul><ul><li>Research </li></ul><ul><li>Lead Gen </li></ul><ul><li>Public Affairs: </li></ul><ul><li>Investor Relations </li></ul><ul><li>Media Relations </li></ul><ul><li>CSR </li></ul><ul><li>Labor Relations </li></ul><ul><li>Regulatory Affairs </li></ul><ul><li>Sales : </li></ul><ul><li>Customer Management </li></ul><ul><li>Contact Strategies </li></ul><ul><li>Cross-Sell / Up-Sell </li></ul><ul><li>-Prospecting and Lead Gen </li></ul><ul><li>Customer Service: Problem Solvers </li></ul><ul><li>Customer issues </li></ul><ul><li>Existing Product Service </li></ul><ul><li>Complaint Management </li></ul><ul><li>Cross-Sell /Up-Sell </li></ul>Blogs Search Widgets RSS Feed Social Bookmarking Social Networking Wiki’s 1. Departments vs. Employees:
  17. 17. What Should I Be Thinking About Upfront? 1. Departments vs. Employees:
  18. 18. What Should I Be Thinking About Upfront? 1. Departments vs. Employees:
  19. 19. What Should I Be Thinking About Upfront? Marketing Corporate Communications Customer Service Sales Person Employee 1. Departments vs. Employees:
  20. 20. What Should I Be Thinking About Upfront? 1. Departments vs. Employees: http://123socialmedia.com/2009/01/23/social-media-policy-examples/
  21. 21. What Should I Be Thinking About Upfront? 2. Negative Comments:
  22. 22. What Should I Be Thinking About Upfront? 2. Negative Comments:
  23. 23. What Should I Be Thinking About Upfront? 2. Negative Comments:
  24. 24. What Should I Talk About? 3. What Do We Talk About?:
  25. 25. What Should I Be Thinking About Upfront? 4. What Are The Risks:
  26. 26. Perception Management Department of Defense: Perception Management AKA : - Information Warfare - Public Diplomacy Definition: -Actions to “ convey information and indicators to audiences to influence their emotions, motives, and objective reasoning as well as to intelligence systems and leaders at all levels to influence official estimates, ultimately resulting in behaviors and official actions favorable to the originator’s objectives .” In various ways, perception management combines truth projection, social and psychological operations. [ DOES NOT INCLUDE: - Lie, cheat, deceive, manipulate, fake
  27. 27. What Should I Be Thinking About Upfront? The community rules in Social Media rules not “your rules.” 4. What Are The Risks:
  28. 28. What Should I Be Thinking About Upfront? Since they aren’t your rules…they can change. 4. What Are The Risks:
  29. 29. What Should I Be Thinking About Upfront? Who’s censoring on your page… 4. What Are The Risks:
  30. 30. What Should I Be Thinking About Upfront? Censorship vs. libel, slander and defamation… 4. What Are The Risks: Rock Hard Place You
  31. 31. What Should I Be Thinking About Upfront? We Sold-Out... 4. What Are The Risks:
  32. 32. What Should I Be Thinking About Upfront? UID / PW 4. What Are The Risks:
  33. 33. What Should I Be Thinking About Upfront? Just because you can…doesn’t mean you should! 4. What Are The Risks:
  34. 34. What Should I Be Thinking About Upfront? 4. What Are The Risks:
  35. 35. What Should I Be Thinking About Upfront? 5. How Should I Measure It:
  36. 36. Quantitative: volume Quantitative: volume Qualitative: sentiment What Should I Be Thinking About Upfront? 5. How Should I Measure It:
  37. 37. What Should I Be Thinking About Upfront? 5. How Should I Measure It:
  38. 38. What Should I Be Thinking About Upfront? 5. How Should I Measure It:
  39. 39. What Should I Be Thinking About Upfront? 5. How Should I Measure It:
  40. 40. Bryan Simkins: FedEx Advertising [email_address] Conversation: Can We Do That?

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