Facebook 101: An Introduction Presented to the Office of Student Affairs


Published on

Presented to the Office of Student Affairs on December 12, 2008.

Published in: Technology, Education
  • Some of the attendees are now actively on Facebook using Pages or Groups. Here are some that you may want to take a look at for ideas of what they are doing: University at Buffalo Career Services: http://www.facebook.com/home.php?ref=home#/group.php?gid=... UB Campus Dining and Shops: http://www.facebook.com/home.php?ref=home#/pages/UB-Campu...

    Also, two things you might want to be sure to talk about are Events and Ads. This group of users is one that is very interested in those tools via Facebook.

    Good luck with your presentation!
    Are you sure you want to  Yes  No
    Your message goes here
  • How has it went since you gave this presentation. I am giving a similar presentation next week.
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Facebook 101: An Introduction Presented to the Office of Student Affairs

  1. 1. Facebook 101: An Introduction Presented to the Office of Student Affairs Presented by: Bridget Schumacher Univ. at Buffalo Libraries December 12, 2008
  2. 2. quot;Facebook is a social utility that connects you with the people around youquot;.
  3. 3. It's not just a fad! • More than 130 MILLION active users! • 4th most trafficked website in the world • Over 55,000 regional, work-related, high school, and collegiate networks
  4. 4. Facebook Profile
  5. 5. Privacy and Security
  6. 6. Facebook Groups • Open or closed • Admin(s) can: – Send messages to members – Invite members to events
  7. 7. Anatomy of a Facebook Group Basic Features • Basic Info • Contact Info • Recent News • Members • Discussion Board • The Wall • Photos • Posted Items • Videos • Related Groups • Related Events
  8. 8. Facebook Pages •Visible to audience outside of Facebook •Send updates to Fans •Add applications to enhance Page
  9. 9. Anatomy of a Facebook Page Basic Features • Information • Notes • Discussion Board • Photos • Fans
  10. 10. Anatomy of a Facebook Page Other Basic Features • Video • The Wall
  11. 11. Facebook Applications More than 95% of FB members have used at least one application built on Facebook platform
  12. 12. Custom Catalog Application My HTML
  13. 13. Applications Useful for Student Affairs • Notes • FBML • Del.icio.us • MyFlickr • Slideshare • My Google Calendar • BISON Catalog ☺
  14. 14. Page Insights
  15. 15. Groups vs Pages
  16. 16. Why have a Facebook presence when you already have a website?
  17. 17. Importing Blog entries from UB Libraries homepage Buried Link
  18. 18. Notes Application
  19. 19. Student Comments
  20. 20. Marketing Ideas • Listservs • Student Associations • Advertisements • Signage/Flyers • Facebook Badge • Word of Mouth • Facebook Ads
  21. 21. Pros • Free marketing and • Collaboration outreach made easy • Outreach to • Conversations international between users community • Consolidation of • Outreach to key website areas prospective students; high school students
  22. 22. Facebook & Int’l Markets Facebook took over the global lead in social networking sites in April 2008 Facebook had made quot;an effort to become more culturally relevant in markets outside the USquot; It's introduction to natural language interfaces in several markets has helped propel the site to 153% growth during the past year -comSCORE, August 2008
  23. 23. Cons • Find or become the • Monitor and person with the skills constantly update the to create custom page application • Prepare and plan; • Network and stay must have everything updated with ready before you Facebook changes publish the page • Create a marketing campaign!
  24. 24. Creating Pages and Groups http://www.facebook.com
  25. 25. Questions? Bridget Schumacher bss4@buffalo.edu