Web Design Ledger Freebies Giveaways Inspiration Resources Tips Tools Tutorials SearchAll PremiumGet Design Business Secrets Exposed eBook, only $14In Inspiration15 Logos With Hidden MessagesPosted by thardy on Aug 24, 2010 | 56 Comments advertise here advertise 1,266 746 Designing logos can be very difficult. When designing a logo you want it to stand out from the crowd yet still be really simple. Sometimes the designer is really clever and makes the logo very simple yet includes a hidden message within the logo that has deeper meaning. In this article we have 15 logos with hidden Share messages, some of which you will have heard of before and some maybe new to you but hopefully you will enjoy them all.AmazonThe Amazon logo is an extremely simple logo and while the arrow may just look like a smile it actually points from a to z. This represents that Amazon sell everything froma to z and the smile on the customers face when they bought a product.Baskin Robbins
The Baskin Robbins logo may look like it includes a simple BR above the name but if you take another look you will that it includes a pink number 31. This is a reference tothe original 31 flavors.Chick-fil-aThe Chick-fil-a logo incorporates a chicken into the C. Although this isn’t very hidden, it is still very clever.Eighty20The eighty20 logo is a bit of a geeky one to figure out, the two lines of squares represent a binary sequence with the blue squares being 1’s and the grey squares being 0’s.Which makes 1010000 which represents eighty and 0010100 which represents 20.F1
The F1 logo is a fairly simple one to figure out. The negative space in the middle creates the 1.Facebook PlacesIf you didn’t already know Facebook Places, is Facebooks new geolocational product. Which is in direct competition with the current leader in that area Foursquare. Now ifyou take another look at Facebook Places logo you will notice it is a 4 in a square now is this a coincidence or a dig at Foursquare?FedexThe FedEx logo look like a plain text based logo but if you take a second look between the E and the x you will see an arrows which represents the speed and accuracy ofthe companies deliveries.Milwaukee Brewers
The old Milwaukee Brewers logo may look like a simple catchers mitt holding a ball, but if you take a second you will see the team’s initials M and B.Museum of LondonThe Museum of London logo may look like a modern logo design but it actually represents the geographic area of london as it as grew over time.NBC
The NBC logo has a hidden peacock above the above text which is looking to the right, this represents the companies motto to look forward and not back, and also that theyare proud of the programs they broadcast.Northwest AirlinesThe old Northwest Airlines logo may look like a simple logo but if you take a closer look the symbol on the left actually represent both N and W and because it is enclosedwithin the circle it also represents a compass pointing northwest.Piano ForestThe Piano Forest logo may look like a simple text logo with trees above it, but if you take another look you will see that the trees actually represent keys on a piano.Toblerone
The Toblerone logo contains the image of a bear hidden in the Matterhorn mountain, which is where Toblerone originally came from.TostitosThe Tostitos logo includes two people sharing a chip and a bowl of salsa, this conveys an idea of people connecting with each other over a bowl of chips.Treacy ShoesThe Treacy Shoes logo is very cute logo with a shoe hidden between the t and s.About the AuthorThomas Hardy is a freelance web designer from Newcastle upon Tyne (UK), here is his portfolio. He founded Design-Heaven and Work-Killer, where he regularly blogs.You will also find him on Twitter and Facebook.Related PostsHeres some other articles that you will definitely find useful.20 Logos with Clever Negative Space30 Fresh and Inspiring Logo Designs
20 Examples of Simplistic but Effective Logo Design30 Typography Focused Logo DesignsA Showcase of Creative Punctuation in Logo Design56 comments 1. Yorrany Braga August 24, 2010 Genial, great insight. Thanks for sharing. Reply
2. Matthew August 24, 2010 Thanks for sharing mate, this was such an interesting read. Thouroughly enjoyed this article. Cheers! Reply3. Rozi August 24, 2010 What could I say? Creative! This is how logo should be. Simple, beatiful and meaningful. Reply4. Lovely August 24, 2010 Superb, aside from the obvious “popular topic” shoehorning in of the Facebook Places logo. If that’s how you draw the number 4, you need to go back to school. It just isn’t there. Reply Bret Juliano August 24, 2010 There’s a rough version without the map indicator on it (Some colors have been changed for visibility) http://tinypic.com/r/16kyk44/4 Reply5. Jakob Birgersson August 24, 2010 Designers with brains. I like that! Reply 2experts August 25, 2010 me too Reply
6. Erjon Mehmeti August 24, 2010 These guys should go bowling with Leonardo Da Vinci )) Thanks for the article, I will never view the logos the same anymore. Reply7. Warren Jerzyszek August 24, 2010 Great list… I have to be totally honest and say that I never noticed the connections and hidden meanings behind the logo designs you’ve shared with us. I really enjoy logo design and also try to include little secrets here and there but like you mentioned the simpler the logo gets the harder it is to incorporate hidden meanings. This was a really good read. Thanks for sharing. Reply8. Simon Willans August 24, 2010 Doesn’t the eighty20 one only work backwards. - It should be 1, 2, 4, 8, 16, 32, 64, not the other way around? Reply Brian Altenhofel August 24, 2010 The eighty20 logo is correct. Binary is written with the lowest number to the right, just like hexadecimal and decimal notation. Reply9. Webrunner August 24, 2010 I don’t think Facebook places logo is related to 4square, it’s only Facebook’s F rotated 90°CCW… Reply Ben August 24, 2010 Whether or not the 4 / square was intentional is debatable, but I bet whoever designed it, even if they meant for it to appear like the facebook lowercase “f”, must have realized it at some point, smirked, and left it like that on purpose.
Reply10. kropped August 24, 2010 Cool collection Reply11. Nico Kunz August 24, 2010 To be honest, your post is just a rehash of about a million other blog posts out there that showcase hidden messages in logos. If you had found a new one then that would have been cool. Reply Moz August 24, 2010 I agree – disappointing collection, and rather limited observations too, compared with what’s gone before. Reply12. Thomas Røst Stenerud August 24, 2010 Brilliant post, indeed. Wasn’t a part of the idea behind the NBC Peacock to highlight the vibrant colours of the colour TV set? Can’t remember where I picked that up, though. Nevertheless; thanks for sharing! Reply13. web designer leicester August 24, 2010 Nice post, i never noticed the amazon logo points from A-Z before… Reply14. Brian Altenhofel August 24, 2010 The Big Ten Conference logo (American college football) also has a good one. A few years back, they expanded to 11 teams, but Big Eleven doesn’t have the same ring to it. So, they put some 1’s on either side of the T in negative space. Reply
15. Rob Dyson August 24, 2010 Bar the Eighty 20 logo, I don’t think any of these were particularly designed to be ‘hidden’- rather they all represent the ingenuity of good designers (I would have said they were all quite overt). But seeing them altogether is a great celebration of what makes a memorable brand design, so thanks for sharing Reply16. Lara August 24, 2010 I never noticed the arrow in FEDEX! I feel so ashamed. Reply17. Ivan Tsankov August 24, 2010 Simply brilliant!What could I say? The NortWest Airlines,Fedex and Amazon logo are created by real,creative designers! This is how it should be done! Reply18. Brad Morse August 24, 2010 Another one I’ve always liked is the Safe Auto logo. There is a rear view mirror in between the “S” and “A” in the logo. http://www.safeauto.com/ Reply19. Austin Pickett August 24, 2010 Now I want a toblerone…! Reply Scott September 5, 2010 I know it’s an old joke, but it’s near impossible to eat a Toblerone without hurting yourself.
Reply20. Online Printing Services August 24, 2010 Didn’t know that the bear was in the Toblerone logo. Reply21. Johnny Deeze August 24, 2010 Abuse of the word “hidden”. Reply22. Eko August 25, 2010 Amazing, very creative logo design… Thanks… Reply23. Dave August 25, 2010 Check out the Big Ten Conference logo. The task was to create a logo for a conference that actually has eleven teams. Great. Reply24. Grzegorz August 25, 2010 Great article. That’s amazing pice of art! Reply25. Craig August 25, 2010 Creative and well thought out Logos, Thanks for the share. Reply
26. Dawid Deja August 25, 2010 Lots of interesting stuff. This was the first time I was looking at most of this logos differently. Cheers for this article. Reply27. Jeff August 25, 2010 Creative, yes. Hidden, no. Reply28. Arslan August 25, 2010 Nice Collection Reply29. Kartlos Tchavelachvili August 25, 2010 …very interesting stories behind those logo designs, especially Amazon & NBC. TH4NK5 : ) Reply30. Mauricio González August 25, 2010 “The xx logo may look like a simple logo but if you take a closer look …” Reply31. mimwow August 26, 2010 good article, thank u. guys who made those logos are pure genies.
Reply32. Hey August 29, 2010 Most of these are pretty obvious. Come on- Baskin Robbins? The “hidden” element is highlighted in pink. I feel like the only one that will always truly shine is the FedEx one. That is because it works and reads exactly the same weather you see the negative space or not. Reply33. Hey August 29, 2010 whether* Reply34. thesebb August 29, 2010 Very interesting article! I really like Amazon and Fedex. All of them are very good though. Reply35. Lisa Thomason August 31, 2010 Amazing, very original logo designs. LT Reply36. Amanda Smit September 1, 2010 Brilliant, and loved the explanations too! Reply37. rickwebz September 1, 2010 Not sure if I should be amazed or feel shameful. Most of those logos have been in front of me for years and I never saw the hidden elements in them. Reply
38. inspirationfeed September 1, 2010 Fedex logo is classic! Reply39. Azim Khatri September 3, 2010 Brillian job…quite interesting Reply40. Jeff September 3, 2010 Interesting information on how some of these logo designs came about, Cheers Reply41. blogwebdesigner September 12, 2010 Very interesting article! I really like Fedex. Reply42. Fabian Lujan September 14, 2010 Carrefour logo? There’s a “C” in the white neutral space. Reply43. skaizun September 14, 2010 What might be a coincidence, the blue area of the letter ‘m’ in the baseball Milwaukee Brewers logo appear to be three mugs of beer, and the yellow part could be the foam! Brewers and Beer! Reply
44. Rett October 1, 2010 Nice job choosing the most obvious hidden messages. And I think your the 1000th designer to write about the fed ex arrow. Reply45. Simon Hall October 8, 2010 Never noticed the bear in the Toblerone logo before. I’ll sleep better for that. Reply46. Jason Bones November 7, 2010 This Facebook Groups thing…turned sideways represents an f. Reply47. Felipe Spina November 16, 2010 Maybe you could see the Carrefour supermarket logo, it’s a good example as well Reply48. Miguel November 16, 2010 Fantastic article. Thanks Reply49. Achim November 21, 2010 Wow, that Fedex and Toblerone thing really got me – seeing it for years but never REALLY seeing it. Thanks for sharing and opening eyes. Reply
50. web design hull December 7, 2010 Nice collection, there were plenty of hidden elements that I’ve never noticed… I can’t believe I’ve missed the fedex arrow. ReplyLeave a Reply Name (required) Mail (will not be published) (required) Website Submit Comment Subscribe Get updates via RSS, Email, or Twitter. Subscribe to RSS Feed Subscribe to Email
Premium MembershipInstant access to a large library of premium files plus new premium content every week.Learn MoreLoginOther Resources Premium WordPress Themes The Photo Argus Card Observer Six Revisions Fuel Your Creativity Vandelay Design Blog DesignM.ag Blog.SpoonGraphics Web Designer Tools List Web Design Blog BrushKing Room122 RIA Blog 2experts Design Web Designer Depot