Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
By Brian Bovino<br />The Gaming Industry<br />
Alternate Reality Games<br />Alternate Reality Multiple Media<br />Uses clues through:<br />Mobile phones<br />Various  o...
Susan O’Connor on Game Writing<br />Games are becoming more cinematic<br />Publishers aren’t settling for bad writing anym...
Linear Gaming a Thing of the Past?<br />Clint Hocking argues that linear storytelling models are archaic<br />Games are be...
The Evolution of Game Writing<br />Valve's Writers And The Creative Process interviews the company’s writers and asks for ...
Game Developer’s Guild<br />Union for game developers<br />“Free agent” developers would join the guild  guild would work...
The Birth of Social Scamming…  [cough]…I mean Social Gaming<br />Social Games include:<br />Mafia Wars<br />Farmville<br /...
Reality Games: Unaware Participation<br />Companies are starting to use this as a promotional technique<br />Toyota’s YouO...
Upcoming SlideShare
Loading in …5
×

3

Share

Download to read offline

The Gaming Industry Presentation

Download to read offline

Brian's presentation on the gaming industry.

Related Audiobooks

Free with a 30 day trial from Scribd

See all

The Gaming Industry Presentation

  1. 1. By Brian Bovino<br />The Gaming Industry<br />
  2. 2. Alternate Reality Games<br />Alternate Reality Multiple Media<br />Uses clues through:<br />Mobile phones<br />Various online platforms<br />Often times, ARG winners get prize money<br />Used mostly to promote movies or television shows.<br />Everything you know about ARGs is WRONG argues that ARGs are too gimmicky<br />Is this an effective way to market?<br />Is it buzzworthy?<br />Would you play an ARG if it wasn’t associated to a movie or show?<br />
  3. 3. Susan O’Connor on Game Writing<br />Games are becoming more cinematic<br />Publishers aren’t settling for bad writing anymore<br />“Dedicated” writers are being hired to work toward the cinematic goals<br />What does good writing do for a gaming experience?<br />
  4. 4. Linear Gaming a Thing of the Past?<br />Clint Hocking argues that linear storytelling models are archaic<br />Games are becoming more interactive:<br />Xbox 360’s Project Natal<br />Nintendo Wii<br />Games like Heavy Rain<br />What is a game that lacks a linear story?<br />Non-Linear Game Design<br />Sandbox concept<br />Branching Story Lines<br />Is linear storytelling really outdated?<br />
  5. 5. The Evolution of Game Writing<br />Valve's Writers And The Creative Process interviews the company’s writers and asks for their commentary on the industry<br />Variations in writing depends on the game:<br />Re-playability<br />Cinematic Experience<br />Publishers are staffing writers in-house  consistency<br />Is good writing appropriate in all genres of gaming?<br />What other benefits do in-house writers give to game developing firms?<br />
  6. 6. Game Developer’s Guild<br />Union for game developers<br />“Free agent” developers would join the guild  guild would work with game producers to source their talent<br />Has the potential to bring the following to game production:<br />Organization<br />Security<br />Standardization<br />Is standardization something the gaming industry needs?<br />Could sourcing from a guild could lead to lack of consistency on a project series?<br />
  7. 7. The Birth of Social Scamming… [cough]…I mean Social Gaming<br />Social Games include:<br />Mafia Wars<br />Farmville<br />Vampire Wars<br />Social Gaming companies like Zynga profit unethically<br />Use faster game progression as a bribe to profit through “in-game currency” and advertising<br />Rules have been put in place by Facebook to cut down scamming, but developers ignore them and Facebook doesn’t enforce them<br />However…<br />Advertisers are benefiting from social gaming<br />The number of users continue to multiply<br />Ethical or Unethical?<br />
  8. 8. Reality Games: Unaware Participation<br />Companies are starting to use this as a promotional technique<br />Toyota’s YouOtherYou promotion<br />“Friend” gives Toyota (Prankster) contact information of the “Prankee”<br />Toyota then pranks the victim through emails, phone calls and text messages<br />“Friend” can track the prank in real time from his/her computer<br />The end of the prank results in a “Gotcha!” and somehow ties in Toyota’s new Matrix vehicle… many “prankees” were not happy at all.<br />Acceptable Promotion Technique?<br />
  • RonakGupta38

    Jan. 7, 2020
  • AshwinAji

    Oct. 24, 2019
  • MaryAnnHalford

    Apr. 25, 2010

Brian's presentation on the gaming industry.

Views

Total views

6,378

On Slideshare

0

From embeds

0

Number of embeds

30

Actions

Downloads

113

Shares

0

Comments

0

Likes

3

×