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Alternate Reality Games<br />Alternate Reality Multiple Media<br />Uses clues through:<br />Mobile phones<br />Various online platforms<br />Often times, ARG winners get prize money<br />Used mostly to promote movies or television shows.<br />Everything you know about ARGs is WRONG argues that ARGs are too gimmicky<br />Is this an effective way to market?<br />Is it buzzworthy?<br />Would you play an ARG if it wasn’t associated to a movie or show?<br />
Susan O’Connor on Game Writing<br />Games are becoming more cinematic<br />Publishers aren’t settling for bad writing anymore<br />“Dedicated” writers are being hired to work toward the cinematic goals<br />What does good writing do for a gaming experience?<br />
Linear Gaming a Thing of the Past?<br />Clint Hocking argues that linear storytelling models are archaic<br />Games are becoming more interactive:<br />Xbox 360’s Project Natal<br />Nintendo Wii<br />Games like Heavy Rain<br />What is a game that lacks a linear story?<br />Non-Linear Game Design<br />Sandbox concept<br />Branching Story Lines<br />Is linear storytelling really outdated?<br />
The Evolution of Game Writing<br />Valve's Writers And The Creative Process interviews the company’s writers and asks for their commentary on the industry<br />Variations in writing depends on the game:<br />Re-playability<br />Cinematic Experience<br />Publishers are staffing writers in-house consistency<br />Is good writing appropriate in all genres of gaming?<br />What other benefits do in-house writers give to game developing firms?<br />
Game Developer’s Guild<br />Union for game developers<br />“Free agent” developers would join the guild guild would work with game producers to source their talent<br />Has the potential to bring the following to game production:<br />Organization<br />Security<br />Standardization<br />Is standardization something the gaming industry needs?<br />Could sourcing from a guild could lead to lack of consistency on a project series?<br />
The Birth of Social Scamming… [cough]…I mean Social Gaming<br />Social Games include:<br />Mafia Wars<br />Farmville<br />Vampire Wars<br />Social Gaming companies like Zynga profit unethically<br />Use faster game progression as a bribe to profit through “in-game currency” and advertising<br />Rules have been put in place by Facebook to cut down scamming, but developers ignore them and Facebook doesn’t enforce them<br />However…<br />Advertisers are benefiting from social gaming<br />The number of users continue to multiply<br />Ethical or Unethical?<br />
Reality Games: Unaware Participation<br />Companies are starting to use this as a promotional technique<br />Toyota’s YouOtherYou promotion<br />“Friend” gives Toyota (Prankster) contact information of the “Prankee”<br />Toyota then pranks the victim through emails, phone calls and text messages<br />“Friend” can track the prank in real time from his/her computer<br />The end of the prank results in a “Gotcha!” and somehow ties in Toyota’s new Matrix vehicle… many “prankees” were not happy at all.<br />Acceptable Promotion Technique?<br />