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Moola Magic

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Moola Magic

  1. 2. What is Moola Magic? <ul><li>A loyalty discount scheme for travellers in SA </li></ul>
  2. 3. What is Moola Magic? <ul><li>A loyalty discount scheme for travellers in SA </li></ul>
  3. 4. What is Moola Magic? <ul><li>A loyalty discount scheme for travellers in SA </li></ul>
  4. 5. Who's tending the herd <ul><li>Toni – sales and admin </li></ul><ul><li>Jacques – website and graphic design </li></ul><ul><li>Sadia – copy and the Moola Magic newsletter </li></ul>
  5. 6. Everyone gets a cut of beef <ul><li>Travellers S ave Moola </li></ul><ul><li>Nguni Marketing 20% of all income </li></ul><ul><li>The TCD Trust 4% of profit </li></ul>
  6. 7. Everyone gets a cut of beef <ul><li>BSA </li></ul><ul><li>96% of profit </li></ul><ul><li>a means to keep travellers in BSA network </li></ul><ul><li>tangible benefit to recruit new members </li></ul><ul><li>a product to sell at international shows </li></ul><ul><li>increased awareness of BSA amongst travellers </li></ul>
  7. 8. Everyone gets a cut of beef <ul><li>Members </li></ul><ul><li>More cows grazing on their patch </li></ul><ul><li>Advertising in the booklet and on the website </li></ul><ul><li>Free packs to sell & cover the cost of membership </li></ul><ul><li>Making more profit off Moola Magic sales </li></ul><ul><li>A great tool for destination marketing </li></ul>
  8. 9. <ul><li>The TCD Trust </li></ul><ul><li>Nguni Marketing </li></ul><ul><li>BSA </li></ul><ul><li>Members </li></ul><ul><li>Travellers </li></ul>
  9. 10. What else we've achieved <ul><li>A good looking home grown product </li></ul><ul><li>Launched at the WYSTC cocktail party </li></ul><ul><li>Distribution of 1650 free Moola packs </li></ul><ul><li>Sales of 2260 Moola packs </li></ul><ul><li>A monthly Moola Magic newsletter </li></ul><ul><li>The Moola Magic website </li></ul><ul><li>A viable company within one year </li></ul><ul><li>Placed ads in local & international publications </li></ul>
  10. 11. Moola Magic in the TNT magazine in the UK
  11. 12. Financials
  12. 13. Future plans
  13. 14. Future plans <ul><li>Increase local & international exposure </li></ul><ul><li>Attend travel shows alongside BSA </li></ul><ul><li>Increase sales </li></ul><ul><li>Make a huge profit </li></ul><ul><li>Assert Moola Magic as the best loyalty program for travellers in Southern Africa </li></ul>
  14. 15. Setbacks <ul><li>A loss for both Moola Magic and the industry </li></ul>
  15. 16. Thanks <ul><li>To all the fantastic discounters </li></ul><ul><li>To the top sellers </li></ul>

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