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process design – business case by bsa Marketing

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Wie können wir den Markteintritt eines innovativen digitalen Produkts mit neuem Marktsegment und neuen Zielgruppen in nur 12 Wochen erfolgreich umsetzen?
bsa zeigt wie agile Projektsteuerung und erfolgreiches Prozess-Design und -Management funktioniert. Jetzt lesen!

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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process design – business case by bsa Marketing

  1. 1. making marketing matter. Go-To-Market in 12 Wochen: Agile Projektsteuerung für die INTER Versicherung process design
  2. 2. process design making marketing matter. Services in 12 Wochen abgeschlossen sein. Eine weitere Herausforderung: Zur Realisierung des Projekts mussten die Kompetenzen zahlreicher interner und externer Departments gebündelt werden. bsa wurde als Prozess-Owner mit der agilen Projektsteuerung, dem Prozess-Design und -Management beauftragt. Die INTER Versicherung plante den Markt- eintritt mit einem völlig neuen Produkt zum Schutz gegen Cyber-Kriminalität – dem INTER CyberGuard. Die Zielvor- gaben waren äußerst ambitioniert: Da auch der Wettbewerb bereits an ähnlichen Konzepten arbeitete, sollte der Prozess von der abstrakten Produktidee bis zum finalen Go-To-Market des digitalen challenge
  3. 3. process design making marketing matter. Wie können wir den Markteintritt eines innovativen digitalen Produkts mit neuem Marktsegment und neuen Zielgruppen in nur 12 Wochen erfolgreich umsetzen?
  4. 4. ANALYSE SYSTEMISE IMPLEMENT WAS? WANN? VON WEM? Identifikation und Definition von Handlungsfeldern, Anforderungen, Teil- projekten, Zeitfenstern, Stakeholdern, Kompetenzen, Rollen und Funktionen Das Ziel war gesetzt, alles andere war offen: bsa identifizierte und definierte sämtliche relevante Parameter, um den Prozess systematisch aufsetzen zu können. Insgesamt waren 12 unterschiedliche Departments am Projekt beteiligt. Das Stakeholder-Team setzte sich zusammen aus Vorstand und Fachbereichen des Kunden sowie bestehenden Dienstleistern und Partnern aus dem bsa Ecosystem. Anforderungsanalyse und Stakeholder-Identifikation
  5. 5. ANALYSE SYSTEMISE IMPLEMENT AGIL UND ERGEBNISSICHER Systematisches Prozess- Design für das möglichst agile und ergebnissichere Zusammenwirken zahlreicher heterogener Player Entwicklung des Prozess-Designs Auf dieser Analyse-Grundlage setzte bsa ein umfassendes und detailliertes Prozess-Design auf. Das agile Planungs- und Steuerungs- Framework berücksichtigte sämtliche Tasks, Rollen, Abhängigkeiten und Milestones in den Handlungsfeldern: digitale Produktentwicklung, Marke, Marketing-Kampagne und Distribution.
  6. 6. ANALYSE SYSTEMISE IMPLEMENT AUS WORK WIRD FLOW Prozessoptimierung durch effiziente, digitale und agile Workflow-Tools Zur effizienten Steuerung des Workflows und agilen Zusammenarbeit mit unserem Kunden etablierte bsa verschiedene digitale Projektmanagement- und Teamkommunikationslösungen. Somit stand z. B. mit basecamp ein zentrales Tool für Kommunikation, Organisation, Dokumentation und Reporting zur Verfügung. Effiziente Umsetzung dank digitaler Lösungen
  7. 7. process design making marketing matter. In nur 12 Wochen steuerte bsa den gesamten agilen Prozess – vom ersten, grundlegenden Produkt-Workshop bis zur Live- Schaltung des Market-Places. Go-To-market punktgenau realisiert: Ende November, 12 Wochen nach Projektstart, gingen die eCommerce- Plattform und die Vermarktungskampagne des INTER CyberGuards live. Durch den raschen Markteintritt, als einer der First Mover, ließ sich nicht zuletzt wertvoller Earned Content generieren: Das „Versicherungs Magazin“ etwa zeichnete den INTER CyberGuard mit dem Innovationspreis 2018/19 aus. Punktlandung result
  8. 8. making marketing matter. making marketing matter. LEISTUNGSSPEKTRUM Prozessdesign & -steuerung Produktentwicklung Markenarchitektur & Naming Marketingstrategie Campaigning & Ideation Vermarktung team & partner respektive1
  9. 9. making marketing matter. bsa Marketing GmbH making marketing matter. Kapuzinerstraße 9 80337 München © bsa Marketing GmbH, 2019. All rights reserved. Sprechen wir darüber – zum Beispiel in unseren Räumen im Herzen Münchens! Was bewegt Sie aktuell? Tim Sternefeld Geschäftsführer tim.sternefeld@bsa.de + 49 (0) 89 720 169 111 Thomas Escher Head of Strategy thomas.escher@bsa.de + 49 (0) 89 720 169 208

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