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Marketing Strategy – business case by bsa Marketing

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Neue Marketing-Standards für eine neue Zeit: Dieser Case zeigt, wie unser Kunde sein Marketing auf eine komplett neue, zeitgemäße Grundlage stellte und innerhalb kurzer Zeit neue Marketing- und digitale Sales-Standards in seiner Branche setzen konnte.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Marketing Strategy – business case by bsa Marketing

  1. 1. making marketing matter. Leadership digitalisieren: eine ganzheitliche Marketingstrategie für Giesecke+Devrient marketing strategy
  2. 2. marketing strategy making marketing matter. diesem Wandel stellen. Unser Kunde Giesecke+Devrient ist hier der weltweit führende Anbieter für Lösungen entlang des gesamten Cash-Cycles. Doch auch der Marktführer muss seine Marketing- und Sales-Aktivitäten konsequent digi- talisieren – und zugleich seinem Kern- wert treu bleiben: Creating Confidence. Die Digitalisierung stellt gerade etablierte Industrien vor immense Herausforder- ungen. Märkte und Geschäftsmodelle wandeln sich. Neue Marktsegmente und Zielgruppen werden immer relevanter. Die Anforderungen der Stakeholder werden anspruchsvoller und differenzierter ... Auch die Währungsindustrie muss sich challenge
  3. 3. marketing strategy making marketing matter. Wie muss das G+D Marketing strategisch ausgerichtet werden, um zukünftig digitale Leads zu generieren – und die Wirksamkeit von Maßnahmen messbar nachzuweisen?
  4. 4. ANALYSE SYSTEMISE IMPLEMENT ONE SIZE DOESN’T FIT ALL Zielgruppenorientierte Differenzierung BEWÄHRTES VORGEHEN Siloübergreifende Beteiligung aller relevanten internen und externen Stakeholder durch den gesamten Prozess via Workshops Identifikation und Segmentierung spezifischer Primärzielgruppen – Differenzierung nach Marktsegmenten, Geschäftszweigen, Unternehmensbereichen, Berufsbildern und Positionen/Funktionen im Unternehmen. Zielgruppen-Strategie
  5. 5. ANALYSE SYSTEMISE IMPLEMENT PERSPEKTIVENWECHSEL Konkret ausgearbeitete Personas machen Bedarfe und Erwartungshaltungen potenzieller Kunden explizit und helfen Teammitgliedern aus Marketing und Sales, sich in die Lage des Nutzers zu versetzen KNOW YOUR COSTUMER Solide Basis für die ziel- genaue Kommunikation hinsichtlich Channels, Touchpoints, Content und Ansprache Persona-Profile der G+D Primär-Zielgruppen Auf der Grundlage von über 100 Interviews: Definition von Persona-Profilen anhand von Milieus, Werten, Einstellungen, Kanal- und Mediennutzung, Erwartungen und Anforderungen, Interessen, Hobbys, etc.
  6. 6. ANALYSE SYSTEMISE IMPLEMENT Events Case Study App Retail Trend Report Ad / Advertorial Produktliteratur Video Social Media Mobile MessagingNewsletter eCommerce Website G+D Marketing Universe SMART UND EFFIZIENT Content-Synergien durch Web-Präsenz als zentrale Marketing-Plattform DIGITAL FIRST Digitale Kanäle dominieren nun den Medienmix ZAHLEN, DIE ZÄHLEN Konsequente Ausrichtung an definierten Kennzahlen Channel-Strategie Definition der Kommunikationsziele in einem gemeinsamen Workshop mit unserem Kunden. Auf dieser Grundlage – und auf Basis der Erkenntnisse zur Mediennutzung der Personas: Bestimmung der effizientesten Kanäle und korrelierende KPIs.
  7. 7. ANALYSE SYSTEMISE IMPLEMENT CONTENT NACH PLAN Die Content-Planung deckte die Regelkommunikation für 12 Monate ab STORIES, STORIES, STORIES Storytelling für ein überzeugendes und emotionales Markenerlebnis Entwicklung eines Clusters aus Metathemen und definierten Sub-Stories – zugeschnitten auf die jeweiligen Zielgruppen und deren bevorzugte Kanäle. Dabei holen wir alle relevanten Input- und Storygeber an einen Tisch. Content-Strategie
  8. 8. ANALYSE SYSTEMISE IMPLEMENT Head of Marketing READY TO TAKE OFF Unmittelbare Handlungs- fähigkeit – auch durch die flexible Bereitstellung von Experten aus unserem Netzwerk Die digital-basierte Neuausrichtung der Marketing- Strategie erforderte auch neue Kompetenzen, Rollen und Prozesse. Gemeinsam mit dem Kunden definierten wir die erforderlichen Marketing-Disziplinen und implementierten das entsprechende Expertenteam. Operatives Team Set-up
  9. 9. marketing strategy making marketing matter. Bei fachlich höchst relevanten Suchbegriffen ist G+D Currency Technology nun im Google Ranking und somit auch in der digitalen Welt ganz oben angelangt. Neue Marketing-Standards für eine neue Zeit: Unser Kunde stellte sein Marketing auf eine komplett neue, zeitgemäße Grundlage – und konnte innerhalb kurzer Zeit neue Marketing- und digitale Sales- Standards in seiner Branche setzen. Zielgruppenorientiertes, digitales und messbares Marketing result
  10. 10. making marketing matter. making marketing matter. LEISTUNGSSPEKTRUM Produktentwicklung Marketingstrategie Markenführung Vermarktung team & partner
  11. 11. making marketing matter. bsa Marketing GmbH making marketing matter. Kapuzinerstraße 9 80337 München © bsa Marketing GmbH, 2019. All rights reserved. Sprechen wir darüber – zum Beispiel in unseren Räumen im Herzen Münchens! Was bewegt Sie aktuell? Tim Sternefeld Geschäftsführer tim.sternefeld@bsa.de + 49 (0) 89 720 169 111 Thomas Escher Head of Strategy thomas.escher@bsa.de + 49 (0) 89 720 169 208

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