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Co-Creation – business case by bsa Marketing

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Wie wir unseren Kunden, auf der Suche nach einem neuen digitalen Geschäftsmodell im Bereich der sicheren Authentifizierung von Mitarbeitern, unterstützen konnten ein relevantes Produkt mit maximalem Product-Market-Fit und minimaler Time-To-Market zu entwickeln. Lesen Sie jetzt!

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Co-Creation – business case by bsa Marketing

  1. 1. making marketing matter. Costumer Centricity 4.0: Konsequente Kundensicht bei der Entwicklung einer digitalen Sicherheits­lösung co-creation
  2. 2. co-creation making marketing matter. kostet Unternehmen eine Menge Zeit und Geld. Und in herkömmlichen, güterorientierten Entwicklungs- prozessen bestehen dabei immer hohe Risiken in Sachen tatsächlicher Marktrelevanz und Rentabilität. Unser Kunde ist ein führender Anbieter innovativer Sicherheitstechnologien – und war auf der Suche nach einem neuen digitalen Geschäftsmodell im Bereich der sicheren Authentifizierung von Mitar- beitern. Die Entwicklung neuer Produkte challenge
  3. 3. co-creation making marketing matter. Wie können wir unserem Kunden helfen, ein relevantes Produkt zu entwickeln – mit maximalem Product-Market-Fit und minimaler Time-To-Market?
  4. 4. KÖNIG KUNDE WIRD KAISER Die wichtigsten Vorteile von Co-Creation: Mitsprache bei der Entwicklung stärkt die Bindung des Kunden an die Marke, erhöht den Product- Market-Fit, reduziert Kosten und verkürzt die Entwicklungszeit drastisch. Modern Marketing fängt bei der Produktent- wicklung an. Konsequente Kundenzentrierung ist dabei der Schlüssel zum Erfolg. Im Fokus stehen dabei ausschließlich die Erwartungen, Bedürfnisse und Wünsche des Kunden. Co-Creation treibt diese Kundenfokussierung auf die Spitze: Der Kunde, seine Anforderungen und Ideen werden aktiv in den Produktent- wicklungsprozess integriert. Die Methode: Co-Creation Kosten und verkürzt die Entwicklungszeit drastisch. und Ideen werden aktiv in den Produktent- Co-Creation treibt diese Kundenfokussierung auf die Spitze: Der Kunde, seine Anforderungen und Ideen werden aktiv in den Produktent-und Ideen werden aktiv in den Produktent- Kosten und verkürzt die Entwicklungszeit drastisch.
  5. 5. QUESTION ZERO Wer ein Problem lösen will, muss zuerst dessen wahren Kern kennen. „Question Zero“ ist ein kreativer Prozess, um sich über das Formulieren einer Sequenz von Fragen schrittweise der eigentlichen Kernfrage anzunähern. Step 1: Interne Insights Durch intensive Kundenkontakte und eine langjährige Branchenerfahrung besteht in jedem Unternehmen ein hoher Wissensstand über die Bedürfnisse und Probleme der Kunden. Nur: Durch Silo-Denken ist dieses Wissen oftmals nicht abteilungsübergreifend zugänglich. Im Rahmen eines Workshops unterstützen wir den Kunden dabei, das interne Domänenwissen gezielt zu bündeln und zu priorisieren. Entscheidend dabei: interdisziplinäres Teilen von Wissen, ergebnisoffenes Vorgehen, keine vorschnelle Ideenbewertung. einer Sequenz von Fragen schrittweise der eigentlichen Kernfrage anzunähern. zu priorisieren. Entscheidend dabei: interdisziplinäres Teilen von Wissen, ergebnisoffenes Vorgehen, keine vorschnelle R&D Vertrieb Marketing IT
  6. 6. ÜBERRASCHUNG! Im Rahmen der Kunden- interviews kamen überraschende Aspekte zum Vorschein. Ein Beispiel: Im Healthcare-Bereich ist die Authentifizierung mittels Tastaturen und Chipkarten nicht selten auch ein Hygieneproblem. Step 2: Customer Insights Hochrelevante Zielmärkte identifizieren Ein Teilergebnis des Workshops war die Konzentration auf besonders sicherheitssensible Branchen wie Gesundheitswesen, Banken und High Security Unternehmen. Die richtigen Fragen stellen Auf Basis der Workshop-Ergebnisse ließ sich ein Fragenkatalog mit sehr konkreten, branchenspezifischen Kundenfragen erstellen. Kundenwissen gezielt abrufen Mehrere Einzelinterviews mit Experten dienten dazu, Arbeitshypothesen zu evaluieren, Anforderungen detailliert zu diskutieren, relevante Produktnutzen zu identifizieren und erste Produktideen zu analysieren.
  7. 7. EXPLORE – CREATE – EVALUATE Co-Creation findet in einem iterativen Prozess statt. Die jeweiligen Entwicklungsstände werden laufend ausgewertet und optimiert. Mit Hilfe unseres Innovations-Framworks konsolidierten wir gemeinsam mit dem Kunden die Erkenntnisse der Einzelinterviews und priorisierten diese nach vorher festgelegten Bewertungsmetriken, wie z. B.: Total Addressable Market (TAM), Skalierbarkeit, User Value, Realisierbarkeit. Die konsolidierten Ergebnisse wurden in einem Pitch-Deck für das Entscheiderkremium des Kunden aufbereitet – dabei inklusive: Die Empfehlung einer tragfähigen Go-To-Market-Strategie und eines geschätzen Investitionsvolumens. Step 3: Konsolidierung und Empfehlung
  8. 8. co-creation making marketing matter. In nur sechs Wochen identifizierten wir gemeinsam mit den Kunden-Teams wertvolle Insights zu: Relevanten Branchen, Zielgruppen, Produktanforderungen, Marktgrößen und Skalierbarkeit. Auf Basis unserer validierten Hypothesen entschied das Managementboard den Launch der nächsten Phase und gab entsprechend zusätzliches Innovationsbudget für die Entwicklung eines „Minimum Viable Products“ (MVP) frei. Produktevaluierung im Zeitraffer result $ Co-Creation spart Zeit und Geld: Durch die aktive Einbindung von Kunden in die Produktneuentwicklung sinkt die Time-To-Market je nach Produkt und Branche zwischen 25% und 75%.
  9. 9. co-creation making marketing matter. Bitte haben Sie Verständnis: Aus Gründen der Geheim- haltung können wir sowohl den Kunden als auch das konkrete, in Co-Creation ent- standene, Geschäftsmodell, nicht kommunizieren. — Thomas Escher Head of Strategy bsa Marketing GmbH Co-Creation identifiziert extrem schnell und kosteneffizient neue Geschäftspotenziale und macht aus Kunden echte Fans.
  10. 10. making marketing matter. making marketing matter. LEISTUNGSSPEKTRUM Co-Creation: Partner Recherche Potenzialanalyse User Interviews Management Empfehlung team & partner
  11. 11. making marketing matter. bsa Marketing GmbH making marketing matter. Kapuzinerstraße 9 80337 München © bsa Marketing GmbH, 2019. All rights reserved. Sprechen wir darüber – zum Beispiel in unseren Räumen im Herzen Münchens! Was bewegt Sie aktuell? Tim Sternefeld Geschäftsführer tim.sternefeld@bsa.de + 49 (0) 89 720 169 111 Thomas Escher Head of Strategy thomas.escher@bsa.de + 49 (0) 89 720 169 208

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