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Business Intelligence – business case by bsa Marketing

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Wie lassen sich sehr viele und sehr heterogene Daten teilautomatisiert aufbereiten und als solide Entscheidungsgrundlage für Marketing-Investitionen nutzen? bsa Marketing zeigt mit dem Echtzeit-KPI-Dashboard wie es geht!

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Business Intelligence – business case by bsa Marketing

  1. 1. Marketing Performance gezielt steuern: ein Echtzeit-KPI-Dashboard business intelligence
  2. 2. business intelligence ebenso immens wäre der Zeitaufwand, um daraus händisch belastbare Grund- lagen für Marketing-Entscheidungen zu generieren. Gefragt ist also eine praxisorientierte und teilautomatisierte Lösung, um relevante KPIs sammeln, analysieren und reporten zu können. Website, Online-Kampagnen, Social Media, Newsletter, SEO/SEA, Events ... In der digitalen Interaktion mit Kunden fallen immer mehr und immer komplexere Daten an. So auch bei unserem Kunden aus der Sicherheitsbranche. Das Potenzial dieses Datenschatzes ist immens. Doch challenge
  3. 3. business intelligence Wie lassen sich sehr viele und sehr heterogene Daten teil- automatisiert aufbereiten und als solide Entscheidungsgrundlage für Marketing-Investitionen nutzen?
  4. 4. ANALYSE SYSTEMISE IMPLEMENT ALLE AN EINEM TISCH Gemeinsam mit sämtlichen Marketing- Stakeholdern entstand eine präzise Zielvorgabe Anforderungsprofil für ein Echtzeitreporting Im Rahmen eines Workshops ermittelte bsa gemeinsam mit dem Kunden die Ist-Situation sowie die spezifischen Ansprüche an ein intelligentes und teilautomatisiertes Echtzeitreporting. Auf dieser Grundlage entstand eine KPI-Matrix, auf der die Kundenanforderungen detailliert abgebildet und priorisiert wurden.
  5. 5. ANALYSE SYSTEMISE IMPLEMENT STEP BY STEP Iterativer Prozess für eine möglichst effiziente und reibungslose Realisierung EINES FÜR ALLES Zusammenfassung von Daten aus zahlreichen Kanälen und Quellen in einem einzigen Tool Technische Konzeption Die Auswertung der KPI-Matrix und der darauf folgende Research ergaben: Die sinnvollste und dabei wirtschaft- lichste Lösung für den Kunden wäre eine Kombination aus einer individuell angepassten Standard-Lösung (Google Data Studio) mit spezifischen Tools – etwa zur Auswertung von Social- Media-Daten oder dem Share of Voice (Supermetric bzw. Brandwatch). Nach einem technischen Testing erfolgte die Anbindung der Tools an das Data Studio. Im Rahmen eines iterativen Prozesses wurde die Lösung detailliert abgestimmt und Schritt für Schritt ausgearbeitet und verbessert.
  6. 6. ANALYSE SYSTEMISE IMPLEMENT AT A GLANCE Managementkonforme Visualisierung auf übersichtlichen Charts In enger Zusammenarbeit von Projektmanagern, Data Analysts und Frontend-Spezialisten wurde die Lösung präzise an die Anforderungen und Wünsche des Kunden angepasst. Das Resultat: ein sehr einfaches und intuitiv nutz- bares Daten-Cockpit, in dem alle relevanten Informationen klar und nutzerfreundlich in Echtzeit aufbereitet werden. Neben einem General View ermöglicht das Dashboard auch die tiefgreifende Analyse sämtlicher Einzelbereiche. Mit Hilfe flexibler Parameter lassen sich dabei unterschied- lichste Entwicklungen und Vergleiche erfassen. Unser Kunde verfügt nun über ein übergreifendes, webbasiertes Tool, auf das alle relevanten Fachbereiche und Dienstleister komfortabel zugreifen können. Das KPI Dashboard IMMER GENAUESTENS IM BILDE KPI-Monitoring und Analyse in Echtzeit
  7. 7. business intelligence 44 Schlüsselindikatoren für das digitale Marketing lassen sich mit dem KPI Dashboard bequem und in Echtzeit überblicken. KPIs in Echtzeit analysieren, visualisieren und bewerten: Mit dieser maßgeschneiderten Lösung ist unser Kunde nun in der Lage, weltweite Marketing-Aktivitäten und Budgets zielgenau zu verfolgen und zu steuern. Schnell, präzise, wirtschaftlich result
  8. 8. business intelligence bsa Marketing Gemeinsam mit unseren Kunden entwickeln wir Marketing- Strategien. Evaluieren Märkte. Erschließen neue Zielgruppen. Bauen digitale Produkte. Etablieren digitale Geschäfts- modelle. Und unterstützen bei der Implementierung. Kurz und knapp: Wir helfen Marketiers ihren unternehmerischen Wert- schöpfungsbeitrag zu leisten. — Tim Sternefeld Geschäftsführer Genau wissen, was funktioniert – und was nicht: Marketing-Prozesse mit Hilfe eines digitalen Echzeit- reportings präzise optimieren und steuern zu können – auch das ist modern marketing performed by bsa.
  9. 9. LEISTUNGSSPEKTRUM Analysis & Evaluation BI-Reporting UXD / UID Tech-Stack & Engineering team & partner
  10. 10. bsa Marketing GmbH making marketing matter. Kapuzinerstraße 9 80337 München © bsa Marketing GmbH, 2019. All rights reserved. Sprechen wir darüber – zum Beispiel in unseren Räumen im Herzen Münchens! Was bewegt Sie aktuell? Tim Sternefeld Geschäftsführer tim.sternefeld@bsa.de + 49 (0) 89 720 169 111 Thomas Escher Head of Strategy thomas.escher@bsa.de + 49 (0) 89 720 169 208

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