Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

of

Monetizing Mobile Search Today Slide 1 Monetizing Mobile Search Today Slide 2 Monetizing Mobile Search Today Slide 3 Monetizing Mobile Search Today Slide 4 Monetizing Mobile Search Today Slide 5 Monetizing Mobile Search Today Slide 6 Monetizing Mobile Search Today Slide 7 Monetizing Mobile Search Today Slide 8 Monetizing Mobile Search Today Slide 9 Monetizing Mobile Search Today Slide 10 Monetizing Mobile Search Today Slide 11 Monetizing Mobile Search Today Slide 12 Monetizing Mobile Search Today Slide 13 Monetizing Mobile Search Today Slide 14 Monetizing Mobile Search Today Slide 15
Upcoming SlideShare
Mobile Search App Opportunities For Marketers Smx West
Next
Download to read offline and view in fullscreen.

2 Likes

Share

Download to read offline

Monetizing Mobile Search Today

Download to read offline

Presentation from Search Engine Strategies Chicago on monetizing mobile search.

Monetizing Mobile Search Today

  1. 1. Monetizing Mobile Search Today Bryson Meunier Natural Search Associate Director, Content Solutions Resolution Media
  2. 2. Resolution Media Overview <ul><ul><li>85+ dedicated search marketing professionals </li></ul></ul><ul><ul><li>Headquartered in Chicago, IL with offices in NYC and San Francisco </li></ul></ul><ul><ul><li>Acquired by Omnicom Media Group in 2005 </li></ul></ul><ul><ul><li>Ranked Top 20 Search Agency by Ad Age in 2006, 2007 and 2008 </li></ul></ul><ul><ul><li>$150MM+ in Annual Search Media Management </li></ul></ul>
  3. 3. Successful Collaboration with Partner Agencies and Clients Agencies: Clients:
  4. 4. Self-Monetizing: Entertainment N S W F
  5. 5. Self-Monetizing: Local Interest
  6. 6. Self-Monetizing: Travel
  7. 7. Three Ways
  8. 8. Think “Efficient”, Not “Emerging”
  9. 9. Ranking Factors
  10. 10. Focus on Smartphones First
  11. 11. Stop Guessing About Mobile Search Behavior <ul><li>Follow the Leaders: </li></ul><ul><ul><li>Focusing on Google, Yahoo! and MSN covers 84% of US mobile search market (Nielsen) </li></ul></ul><ul><ul><li>Focusing on Google and Yahoo! covers 97.6% of US Mobile Search Market (comScore † ) </li></ul></ul>*Nielsen Mobile, June 2008: http://blog.searchenginewatch.com/blog/080616-090125 † comScore, September 2008: http://www.comscore.com/press/release.asp?press=2469
  12. 12. Stop Guessing About Mobile Search Behavior <ul><li>Mobile Keyword Research </li></ul><ul><ul><li>Mobile Search Behavior Analysis </li></ul></ul><ul><ul><li>DIY: http://www.brysonmeunier.com/how-to-do-mobile-keyword-research </li></ul></ul>
  13. 13. Stop Guessing About Mobile Search Behavior <ul><li>Analytics for Mobile: </li></ul><ul><ul><li>Mobile Analytics: Bango, Mobilytics, Omniture </li></ul></ul><ul><ul><li>Google Analytics Filter: (^[1-2]?[0-9]?[0-9]|^3[0-1][0-9]|^320)x([1-3]?[0-9]?[0-9]$|4[0-7][0-9]$|480$) </li></ul></ul>
  14. 14. Stop Guessing About Mobile Search Behavior <ul><li>Emulators </li></ul><ul><li>Webmaster Tools </li></ul>
  15. 15. Thank You! BrysonMeunier.com/ses
  • don_kuramura

    Jan. 25, 2009
  • AmitRanjan

    Dec. 18, 2008

Presentation from Search Engine Strategies Chicago on monetizing mobile search.

Views

Total views

1,914

On Slideshare

0

From embeds

0

Number of embeds

170

Actions

Downloads

58

Shares

0

Comments

0

Likes

2

×