The third phase of community management

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Looking at our current models for managing people online, how internal social networks are impacting business and creating new opportunities for community managers, and finally addressing the future role of the community manager in the organisation.

Presented at Swarm Sydney November 2011. Sydney, Australia.

http://swarmsydney.com.au

Published in: Business, Technology
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The third phase of community management

  1. 1. the third phase OFCOMMUNITYMANAGEMENT #swarmsyd @bryonycole
  2. 2. HELLO MynameisBryony #swarmsyd @bryonycole
  3. 3. COMMUN ITY ?
  4. 4. we are all connected
  5. 5. METCALFE’SLAW THE VALUE OF A SOCIAL NETWORK 2 Users 5 Users 12 Users 1 Connection 10 Connections 66 Connections Thevalueofanetworkisproportionaltothesquare ofthenumberofconnectedusersonthesystem.
  6. 6. Informationaccess è social è personal THE THIRD WAVE1.  OUR EXPECTATIONS HAVE CHANGED 2.  ‘SHOW ME MY WEB FOR ME’
  7. 7. connection isseamless Our desires as humans remain the same…toconnect
  8. 8. BUSINESS DAILYLIFESHOPPINGtWORKPLAC Social ouchesLUNCH HOME of everypart LIFEVACATION FRIENDS OurlivesWEEKEND HOBBIESWORK BUYING A HOU
  9. 9. ENTERPRISE SOCIAL NETWORKS Anewopportunityforcommunitymanagers
  10. 10. AFFECTING CULTURALCHANGE WITH AN IPAD
  11. 11. Customer sees CRM/Analytics product/campaign FEEDBACK LOOPSPonder whether they Discussion/analysis need it. Assess Customer buys of customer needs/ decision product/service wants external internal Talk to friends/ Change/launch new assess competitors product/features
  12. 12. COMMUNITY at the right levelIdentifiedbusinessglobuleorbusinessasset?
  13. 13. DON’T WRITESOCIAL MEDIACHEQUES YOU CAN’T CASH Avinashkaushik
  14. 14. Knead yourself into the fabric of your organisation Even if it’s just at a digital level to begin. Image:flickr
  15. 15. the lunchbag letdown AWMUM! NOTVEGEMITEAGAIN! REPLICATEYOURAMAZINGSOCIALEFFORTSINOTHERAREASOFTHE COMPANY.
  16. 16. TAKEAWAYS 1.  It’s all about the personal connection 2.  Communities are everywhere, at work play 3.  Get buy-in at the right level, otherwise you will be writing social media cheques you can’t cash 4. We just want to connect.
  17. 17. http://vimeo.com/31158841?utm_source=Twitterutm_medium=linkutm_campaign=SocialMedia murmuration
  18. 18. THANK YOU!

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