1. Share with your network! TWEETBRYNNE.COM
@BrynneTillman | @PeopleLinx | /in/BrynneTillman | BTillman@PeopleLinx.com | 215.499.0499
LinkedIn for Inbound Marketers
with Brynne Tillman, Chief Learning Officer at PeopleLinx
1. Profile – From Resume to Resource
a. Create a compelling headline that gets your visitor to read more
b. Brand with your background banner and Professional headshot
c. Add landing pages to contact info website links
d. Value added summary
i. Name the challenge
ii. Offer vendor agnostic insights
iii. Share how you work with your clients
iv. Call to action
e. Add case studies in the Projects section
f. Include landing pages in the Publications section
2. Treat Who’s Viewed Your Profile as Caller ID
3. Create Your Welcome Messages
a. Link to landing page
b. Ask for call (use calendar link like calendly.com
4. Text expander tools for templates
a. Chrome store – auto-text expander
b. Cell Phone – text replacement
5. Share 7x7
a. Rotate and reuse content and shedule weekly
b. 3 original pieces of content
c. 4 other people’s content (including Hubspot)
6. Leverage Pulse
a. Publish content and add CTA to landing page within every post
b. Search for Inbound/Lead Gen posts like and comment with links to
relevant landing pages
c. Reply to comments with relevant landing pages
7. LinkedIn Webinars on Demand: PeopleLinx.com/webinars
8. Connect with me on LinkedIn: BrynneTillman.com
9. Schedule a call – ScheduleaCallwithBrynne.com
10. Check out Brynne’s book on Amazon - LinkedInBook.info