And dont forget to feed the dog

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And dont forget to feed the dog

  1. 1. places that matter are what matters bryndie beach
  2. 2. for many , the idea of paying attention means focusing on the critical items in our day to day lives. you know, the things yourmom made you do, such as…
  3. 3. “DON’T FORGET TO FEED THE DOG!”
  4. 4. what happens when intense attention is paid to details?in the case of 11 small stores the answer is SUCCESS!
  5. 5. so how do they do it?multiple ways to open doors draw you in creative signage notes destination lighting and color schemes reflect purpose window displays intrigue
  6. 6. floors are of polished wood, orbrushed, stained concrete, strewn with homey rugs or are subdued and functionalairy high ceilings allow you to breathe comfy furnishings and personal items provide a human touch and sense of scale
  7. 7. music is enlivening, calming or fun soothing temperatures reassure delicious smells and clean environment detailed and holistic framework throughout
  8. 8. high quality merchandise perfectlydisplayed invites browsing or purchaseadditional information is readily at hand knowledgeable personnel feel like friendsmoving far beyond the goal of making a sale
  9. 9. 11 small stores = 1 big impactsought out and remembered
  10. 10. locally owned locally grownlocally made independent embody a spirit of place
  11. 11. “been here forever” timelessness
  12. 12. “we always go there”enhance personal rituals
  13. 13. “the only place you can find…” unique
  14. 14. “my (fill in the blank) store”your special go-to resource
  15. 15. you feel welcome and valuedas an individual you matter
  16. 16. “feels like home” a perfect fit
  17. 17. bounteous thanks to: Bruno’s Market and Deli Carmel Art Association Gallery Carmel Valley Roasting Company Earthbound Farms Eco CarmelLula’s Chocolates Taste Morgan River House Books Spencer’s Stationery Thinker Toys Weston Gallery
  18. 18. now that you have paid attention… you know what you have to do! photos courtesy of individual businesses as available onthe web
  19. 19. Music: Erik SatieGnossiennes No. 4with nature sounds for relaxation

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