Social Media Users Group: Facebook Views Are Down

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OHSU Social Media Users Group: Nov. 2012 meeting.

Published in: Health & Medicine
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Social Media Users Group: Facebook Views Are Down

  1. 1. Facebook views are down• Down by an average of 50 percent, according to We Are Social• Facebook admits: there is a smaller share of newsfeed brands must compete for.• In the room?
  2. 2. Facebook engagement is up• Brand engagement up 896% over last year according to Adobe• Biggest gains in mobile• Many changes due to timeline – Long live the photo
  3. 3. The good news• Engaging posts are highly rewarded by EdgeRank – (EdgeRank is Facebook’s algorithm for determining which posts are shown in a user’s news feed.)• If your post is engaging, it will be seen.
  4. 4. How to be engaging?• Depends on audience!• But in general:
  5. 5. How to be engaging?(from danzarrella.com)
  6. 6. How to be engaging?(from danzarrella.com)
  7. 7. How to be engaging?(from danzarrella.com)
  8. 8. How to be engaging?: Post Length (from danzarrella.com)
  9. 9. How to be engaging?: Hour of Day (from danzarrella.com)
  10. 10. How to be engaging?: Day of Week (from danzarrella.com)
  11. 11. How to be engaging?: Frequency (from danzarrella.com)
  12. 12. Plus this morning:

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