NEW MEDIA LECTURE - Swinburne University Radio Students

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This is a lecture I gave to the Radio Students @ Swinburne University about New Media in Australia

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  • NEW MEDIA LECTURE - Swinburne University Radio Students

    1. 1. a brave NEW world of media making
    2. 2.   Who am I?
    3. 3. <ul><li>Like many of you, I have been highly disappointed in the 21st century </li></ul>
    4. 4. because I grew up with this dude…
    5. 6. <ul><li>There are no FLYING CARS </li></ul>
    6. 7. (geez, what’s going on?) <ul><li>The ‘iPod ecosystem’ is the biggest thing since the rise of the printing press and was a Trojan horse for the traditional media gate-keepers. </li></ul><ul><li>Michael Walsh ( News Limited) Australian Communications Media Authority Conference 2005 </li></ul>
    7. 8. <ul><li>We are very quickly entering into an age where the terms television, radio, print, web – will need to be replaced with one term. </li></ul>
    8. 9. The New Content Model <ul><li>Media products now exist in a multi-platform environment . </li></ul><ul><li>The AGE - www.theage.com.au </li></ul><ul><li>NineMSN - www.ninemsn.com.au </li></ul><ul><li>ABC - www.abc.net.au </li></ul><ul><li>The Guardian - www.guardian.co.uk </li></ul><ul><li>BBC - www.bbc.com </li></ul>
    9. 11. <ul><li>The IPOD is not just a ‘better’ walkman. But it is a Trojan Horse for a whole new model of content consumption and distribution. </li></ul><ul><li>Michael Walsh ( News Limited) Australian Communications Media Authority Conference 2005 </li></ul>
    10. 12. (geez, what’s going on?) <ul><li>The future is in community media and user-generated content. </li></ul><ul><li>Rupert Murdoch, 2006 </li></ul>
    11. 15. You Tube
    12. 18. User generated content <ul><li>User Generated Content has CHANGED OUR MEDIA WORLD: </li></ul><ul><li>My Space - www.myspace.com </li></ul><ul><li>Facebook - www.facebook.com </li></ul><ul><li>Blogger - www.blogger.com </li></ul><ul><li>Wiki - en.wikipedia.org </li></ul><ul><li>Youtube - www.youtube.com </li></ul><ul><li>WordPress - www.wordpress.com </li></ul><ul><li>Flickr - www.flickr.com </li></ul>
    13. 25. (a, brave new world?) <ul><li>Web </li></ul><ul><li>Magazines </li></ul><ul><li>Mobile </li></ul><ul><li>Instant messaging </li></ul><ul><li>Blogs </li></ul><ul><li>Personal spaces </li></ul>
    14. 26. Components of SYN . ORG.AU <ul><li>Personal Blogs; </li></ul><ul><li>Audio publication; </li></ul><ul><li>Video Publication; </li></ul><ul><li>Forums; </li></ul><ul><li>RSS Feeds; </li></ul><ul><li>Social networking tools to connect users. </li></ul>
    15. 27. Devices are no longer the barrier content is critical
    16. 28. When was the last time you went into MYER and asked to see their Radio Department?
    17. 29. The Blockbuster locomotive is under pressure. Media production has traditionally been a factory.
    18. 30. The new model of media is a network, chaotic and seemingly disorganised.
    19. 31. <ul><li>Radio makers need to consider the long tail: and provide UNIQUE and INTERESTING CONTENT </li></ul><ul><li>Amazon’s success and unique positioning is not due to selling Harry Potter books, but instead selling a LARGE number of books read by a small number of people. </li></ul><ul><li>READ: The Long Tail by CHRIS ANDERSON </li></ul>
    20. 32. <ul><li>Radio Stations CAN become the hub in local communities. ( creating video, audio and written content ONLINE.) </li></ul><ul><li>Look at LOCAL ABC stations </li></ul><ul><li>With webcasts and embedded video – LOCAL STATIONS can become a greater source of content and are already TRUSTED brands in local communities. </li></ul>
    21. 33. <ul><li>Internet radio is CHANGING EVERYTHING </li></ul><ul><li>Receivers are being built to connect with WI-FI connectivity. </li></ul><ul><li>Mobile phones, PDAs and one can assume eventually IPODS will have this capacity built into them. </li></ul>
    22. 34. <ul><li>BUT </li></ul><ul><li>no one listens to only one thing. Everyone likes a bunch of stuff and that includes local, regional, national and global content. </li></ul><ul><li>MAKING GREAT radio is an EXPRENSIVE process (and most stations are not up to the task.) </li></ul>
    23. 35. Digital content provides us with a ‘borderless media world.’ And it ultimately means that consumers are taking control and users are generating their own content.
    24. 36. Bryce Ives [email_address] 0412 152 610

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