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Bootstrap those Conversions

Marketing Automations for small business, using standard apps and moving the needle without draining the bank account.

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Bootstrap those Conversions

  1. 1. You have to juggle many roles and skills
  2. 2. Is it really this crazy and complicated? No, it doesn’t have to be.
  3. 3. Content Management System (CMS) like WordPress. Customer Relationship Management software like Salesforce or Highrise, and Email marketing.
  4. 4. Tie people together with different demographics but one interest and market to them based on their activity on your website.
  5. 5. Track each person as they browse your website vs. following the traffic numbers.
  6. 6. Get in the right Lead’s mailbox, at the right time. Targeted Marketing based on a Lead’s activity on your website.
  7. 7. This is a typical looking tracking code that a Lead clicks on in an email so we know who they are as they browse.
  8. 8. This is a PERL. A Personalized Landing page that can be customized with your Leads data.
  9. 9. People come to site, engage, download, sign up, etc. You nurture them through the funnel as they engage on your site and with your emails.
  10. 10. Its what you DO with your traffic that counts.
  11. 11. So let your website be the 24/7 sales ‘closer’ that it can be to increase your marketing ROI.
  12. 12. Content is King, baby. And your blog is the hub of your content to push out to all your distribution platforms.
  13. 13. Marketing is a big tree with it’s different delivery platforms always growing and changing.
  14. 14. And blogging creates the content to distribute to them all. It is the root of an ever changing Marketing tree.
  15. 15. Spend 60 minutes a week to really engage your audience.
  16. 16. An example of a workflow for a campaign.
  17. 17. Some software tools you can use to get there.
  18. 18. A page where you send your Leads to when they go to a webpage referred to, or clicked on, from an ad, an offer, or tweet, an email, or another website page or post.
  19. 19. Gather your data in one tool and distribute to all your other tools.
  20. 20. Blasts are generic emails, not personalized. Drips are triggered by activity of a Lead on your website, and can be personalized.
  21. 21. Made in WordPress – all content in one place. Don’t worry about switching mail platforms, etc. using Orbtr.
  22. 22. Made in WordPress – all content in one place. Don’t worry about switching mail platforms, etc. using Orbtr
  23. 23. Get your Lead’s data from Gravity forms, push it to MailChimp for email delivery, Orbtr for Lead Tracking and an automated Thank You or the like response for their data. Set up a Drip Campaign and keep it going until they convert. When they do, put them on a different Drip Campaign to keep them sticky to your Brand.
  24. 24. Set it and forget it