“Going forward, [social channels] will be the primary way companies interact with their customers and future customers. ... Your whole enterprise should care, not just marketing...when you go across the enterprise and look at the different functions, every one of them should have a seat at the table.“Ed Moran, Director of Product Innovation at Deliotte
• Manage a fan page to build a network of “Friends of the Organization”.• Social Ads to target niche communities for speciﬁc campaigns.• Seed interesting content (video in particular) to increase reach.• Add a “Like” button to tie the two communities.
• Add “+1” buttons to support organic search• Use hangouts for focus groups, small webinars, and remote meetings.• Distribute segmented content to reach new audiences and connect with existing.
• Recruit great people• Set up groups to build a community of experts• Become “discoverable” by sharing content as a Subject Matter Expert (and consider a blog)
• Listen in on conversations about your company and industry.• Become a subject-matter expert to build a reputation and authority.• Build a network to get news, events, and messages out quickly.• Serve customers or members.
• Create and distribute content to existing photo and video communities.• Build branded pages to increase your online presence.• Build relationships with individuals and groups with shared interests.
Go forth and be social. BRYAN OWEN firstname.lastname@example.org twitter.com/bryanowen