Social Influence
Introduction to Social Media Marketing

September 10, 2009
bryan.jones@cjrw.com
Text “Jones” to 50500
baselin
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values
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                Baseline
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                 The Shift In Cu...
#tigs
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Who+How
                Creators
                Critics
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                Collectors
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                US Online Adults Social Participation
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   ...
Social Networking


     31%  White, Non-Hispanic
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     ...
Social Networking


     43%  Black, Non-Hispanic
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     ...
Social Networking


     48%  Hispanic
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                ...
Facebook #s


     250M+Active Global Users
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           ...
Facebook #s


     120M+Daily Users
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                   ...
Facebook #s


     2/3+ Users Are Outside of College
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  ...
Facebook #s


     35+  Fastest Growing Demographic
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Facebook #s


     22%  Internet Traffic Into Facebook 12/08
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Sample Facebook TouchGraph
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Facebook - Default Wall View
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Facebook Commercial Fan Page
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Facebook Commercial Fan Page
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Facebook Internal Messaging
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Facebook Group Page
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Twitter #s


     1,382%
          Growth From 3/08 - 3/09
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Twitter #s


     27M+ U.S. Users
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                     ...
Twitter #s


     55%  Female Users
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                   ...
Twitter #s


     27%  Users Are Active
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               ...
Twitter Profile View
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                Twitter As A Customer Service Channel
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                Twitter As A Customer Service Channel
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                Twitter As A Customer Service Channel
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                Twitter As A Customer Service Channel
Twitter As A Promotions Channel
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Twitter As A Promotions Channel
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Twitter As A Promotions Channel
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Twitter As A Promotions Channel
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Twitter As A Promotions Channel
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Twitter As A Promotions Channel
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Twitter As A Promotions Channel
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Values      Social Engagement Essentials
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Be Honest
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Be Relevant
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Be Amazing
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Be Generous
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                 Engagement
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                   Pr...
Social Engagement Process
Discovery
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Social Engagement Process
Strategy
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Creative
     Development
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                   Social E...
Community
     Engagement /
     Management
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         ...
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                 Case Study
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                  Susan G. ...
Outreach and Communications
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Leadership and Support
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Personal Interaction
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                 Event Updates and Community Management
Case Study   Oxford American Magazine
                              demo
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Social Content Development
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                 Community Management and Culture Leadership
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                 Community Management And Content Sharing
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                 Community Management and Content Developme...
Social Influence
Introduction to Social Media Marketing

September 10, 2009
bryan.jones@cjrw.com
Text “Jones” to 50500
Tools       Social Applications
                                     tools
       e                  s
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RSS Reader (Google Reader)
                                         Tools
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Twitter Extensions (CoTweet)
                                         Tools
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                                            Tools
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Twitter Extensions (TweetDeck)
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                                           Tools
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Social Influence
Introduction to Social Media Marketing

September 10, 2009
bryan.jones@cjrw.com
Text “Jones” to 50500
Influencers
                                               Books/Audiobooks
                                              ...
Influencers
                                               Books/Audiobooks
                                              ...
Influencers
                                               Books/Audiobooks
                                              ...
@jowyang                  @jasonfalls
                                   @armano        @paulisakson
                    @...
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                              Influencers
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                    Presentatio...
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                              Influencers
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                    Presentatio...
Interior of old diner           fans                              Downtown
                    http://www.istockphoto.com/...
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Social Influence

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Our Social Persuasion preso re-purposed to be more "small town" friendly. Part of a 101 level presentation that we use to introduce clients to the Social Web.

There are a few holes in this presentation (values/process/tools), because we can't give away all of the goods for free....maybe we should call it the Freemium version.

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Social Influence

  1. 1. Social Influence Introduction to Social Media Marketing September 10, 2009 bryan.jones@cjrw.com Text “Jones” to 50500
  2. 2. baselin e values proces s demo Baseline tools credits The Shift In Cultural Behavior
  3. 3. #tigs e baselin values s demo credits proces tools
  4. 4. e baselin values s demo credits proces tools
  5. 5. e baselin values s demo credits proces tools
  6. 6. Who+How Creators Critics baselin Collectors e values Joiners proces Spectators s demo Inactives tools US Online Adults Social Participation credits Social Technographics Ladder® Forrester Research
  7. 7. baselin e values proces s demo tools US Online Adults Social Participation credits Social Technographics Profile® Forrester Research
  8. 8. Social Networking 31% White, Non-Hispanic baselin e values proces s demo tools credits Pew Internet & American Life Project December 2008 Tracking Survey
  9. 9. Social Networking 43% Black, Non-Hispanic baselin e values proces s demo tools credits Pew Internet & American Life Project December 2008 Tracking Survey
  10. 10. Social Networking 48% Hispanic baselin e values proces s demo tools credits Pew Internet & American Life Project December 2008 Tracking Survey
  11. 11. Facebook #s 250M+Active Global Users baselin e values proces s demo tools credits Facebook Internal Statistics 2009
  12. 12. Facebook #s 120M+Daily Users baselin e values proces s demo tools credits Facebook Internal Statistics 2009
  13. 13. Facebook #s 2/3+ Users Are Outside of College baselin e values proces s demo tools credits Facebook Internal Statistics 2009
  14. 14. Facebook #s 35+ Fastest Growing Demographic baselin e values proces s demo tools credits Facebook Internal Statistics 2009
  15. 15. Facebook #s 22% Internet Traffic Into Facebook 12/08 baselin e values proces s demo tools credits Facebook Internal Statistics 2009
  16. 16. Sample Facebook TouchGraph e baselin values s demo credits proces tools
  17. 17. Facebook - Default Wall View e baselin values s demo credits proces tools
  18. 18. Facebook Commercial Fan Page e baselin values s demo credits proces tools
  19. 19. Facebook Commercial Fan Page e baselin values s demo credits proces tools
  20. 20. Facebook Internal Messaging e baselin values s demo credits proces tools
  21. 21. Facebook Group Page e baselin values s demo credits proces tools
  22. 22. Twitter #s 1,382% Growth From 3/08 - 3/09 baselin e values proces s demo tools credits Nielsen Online March 2009
  23. 23. Twitter #s 27M+ U.S. Users baselin e values proces s demo tools credits Pear Analytics Twitter Study Aug. 2009
  24. 24. Twitter #s 55% Female Users baselin e values proces s demo tools credits Pear Analytics Twitter Study Aug. 2009
  25. 25. Twitter #s 27% Users Are Active baselin e values proces s demo tools credits Pear Analytics Twitter Study Aug. 2009
  26. 26. Twitter Profile View e baselin values s demo credits proces tools
  27. 27. baselin e values proces s demo tools credits Twitter As A Customer Service Channel
  28. 28. baselin e values proces s demo tools credits Twitter As A Customer Service Channel
  29. 29. baselin e values proces s demo tools credits Twitter As A Customer Service Channel
  30. 30. baselin e values proces s demo tools credits Twitter As A Customer Service Channel
  31. 31. Twitter As A Promotions Channel e baselin values s demo credits proces tools
  32. 32. Twitter As A Promotions Channel e baselin values s demo credits proces tools
  33. 33. Twitter As A Promotions Channel e baselin values s demo credits proces tools
  34. 34. Twitter As A Promotions Channel e baselin values s demo credits proces tools
  35. 35. Twitter As A Promotions Channel e baselin values s demo credits proces tools
  36. 36. Twitter As A Promotions Channel e baselin values s demo credits proces tools
  37. 37. Twitter As A Promotions Channel e baselin values s demo credits proces tools
  38. 38. Values Social Engagement Essentials values e s credits baselin proces demo tools
  39. 39. Be Honest values e s credits baselin proces demo tools
  40. 40. Be Relevant values e s credits baselin proces demo tools
  41. 41. Be Amazing values e s credits baselin proces demo tools
  42. 42. Be Generous values e s credits baselin proces demo tools
  43. 43. baselin e values proces s demo Engagement tools credits Process For Moving From Theory To Action
  44. 44. Social Engagement Process Discovery s proces e values credits baselin demo tools
  45. 45. Social Engagement Process Strategy s proces e values credits baselin demo tools
  46. 46. Creative Development baselin e values proces s demo tools credits Social Engagement Process
  47. 47. Community Engagement / Management baselin e values proces s demo tools credits Social Engagement Process
  48. 48. baselin e values proces s demo Case Study tools credits Susan G. Komen For The Cure: Arkansas
  49. 49. Outreach and Communications demo e s baselin values proces tools credits
  50. 50. Leadership and Support demo e s baselin values proces tools credits
  51. 51. Personal Interaction demo e s baselin values proces tools credits
  52. 52. baselin e values proces s demo tools credits Event Updates and Community Management
  53. 53. Case Study Oxford American Magazine demo e s baselin values proces tools credits
  54. 54. Social Content Development demo e s baselin values proces tools credits
  55. 55. baselin e values proces s demo tools credits Community Management and Culture Leadership
  56. 56. baselin e values proces s demo tools credits Community Management And Content Sharing
  57. 57. baselin e values proces s demo tools credits Community Management and Content Development
  58. 58. Social Influence Introduction to Social Media Marketing September 10, 2009 bryan.jones@cjrw.com Text “Jones” to 50500
  59. 59. Tools Social Applications tools e s baselin values proces demo credits
  60. 60. RSS Reader (Google Reader) Tools tools e s baselin values proces demo credits
  61. 61. Twitter Extensions (CoTweet) Tools tools e s baselin values proces demo credits
  62. 62. baselin e values proces s demo tools Tools credits Twitter Extensions (Pea Shoot App)
  63. 63. Twitter Extensions (TweetDeck) Tools tools e s baselin values proces demo credits
  64. 64. baselin e values proces s demo tools Tools credits Social Media Monitoring (Radian6)
  65. 65. baselin e values proces s demo tools Tools credits Social Media Monitoring (Radian6)
  66. 66. Social Influence Introduction to Social Media Marketing September 10, 2009 bryan.jones@cjrw.com Text “Jones” to 50500
  67. 67. Influencers Books/Audiobooks credits e s baselin values proces demo tools
  68. 68. Influencers Books/Audiobooks credits e s baselin values proces demo tools
  69. 69. Influencers Books/Audiobooks credits e s baselin values proces demo tools
  70. 70. @jowyang @jasonfalls @armano @paulisakson @faris @awolk @jonathanbriggs @mashable @iA @gapingvoid baselin @rohitbhargava e @bogusky values @tdefren @convagency proces @briansolis s demo @charleneli Influencers tools People Who‘ve Earned The Right To Be Heard credits
  71. 71. baselin e values proces s demo Influencers tools Presentations via SlideShare.net credits
  72. 72. baselin e values proces s demo Influencers tools Presentations via SlideShare.net credits
  73. 73. Interior of old diner fans Downtown http://www.istockphoto.com/ http://www.istockphoto.com/ http://www.istockphoto.com/ stock-photo-7760323-interior- stock-photo-2667580-fans.php stock-photo-3301573- of-old-diner.php downtown.php baselin e values proces s Sign On A Brick Wall Crowd at a rock concert fans http://www.istockphoto.com/ http://www.istockphoto.com/ http://www.istockphoto.com/ demo stock-photo-2981919-sign-on- stock-photo-2030722-crowd-at-a- stock-photo-2726903-fans.php brick-wall-new.php rock-concert.php tools Photo Credits credits

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