Active Influence – Take a detailed look inside the strategy and engagement of social media and marketing executions. Bryan Jones, Cranford Johnson Robinson Wood – Little Rock, AR (via the description in the event program)

1. Active
Influence
@PRSATulsa Professional Development
October 28, 2009 - @bryanjones

2. 16 Things Meme
Why You Should Run From The Room Right Away
1. I was accepted to Baylor University eight times.
2. I once worked at a sandwich shop where we
had to greet customers as they walked in the door
by saying “Welcome to Substop, home of the 18-
incher.” We had T-shirts emblazoned with the
same message.
3. For two years, I worked at a party picture
company called Flash.
4. If you put the two preceding items together,
you’ve got a career written in the stars.
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3. 16 Things Meme
Why You Should Run From The Room Right Away
5. I have been detained by Johnny Law five times,
but bail was only required thrice.
6. My grandfather was not given a first or middle
name, just the initials J.B.
7. One Summer I worked as a professional
cowboy in Colorado.
8. My dress shirt size is 19.5 x 38
9. When I was young, I wanted to be a Jawa when
I grew up. That, or a dentist.
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4. 16 Things Meme
Why You Should Run From The Room Right Away
10. For Halloween, when I was six, I dressed as
Space Ace Frehley from Kiss.
11. I went through thirteen skateboards in three
years of middle school.
12. My diploma declares that I have earned a
Bachelor of Arts in History.
13. I am married to a woman who holds Bachelor
of Arts in Psychology.
14. On paper we are unemployable.
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5. 16 Things Meme
Why You Should Run From The Room Right Away
15. For the last ten years, we have had two 18-
wheelers up on blocks at our family ranch north of
Austin.
16. Counting college and high school, I have
formally studied German for six years, yet all that I
can clearly recall is: “Ich habe eine grosse
bleistift.”
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6. My Internets
Online Residences
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7. My Internets
Online Residences
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8. My Internets
Online Residences
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9. Influencers
Books/Audiobooks
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10. Influencers
Books/Audiobooks
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11. Influencers
Books/Audiobooks
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12. Influencers
Presentations via SlideShare.net
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13. Influencers
Presentations via SlideShare.net
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14. Influencers
People Who‘ve Earned The Right To Be Heard
@leighhouse
@faris
@awolk
@armano
@jonathanbriggs
@iA
@jasonfalls
@convagency
@mashable
@tdefren
@bogusky
@gapingvoid
@paulisakson
@rohitbhargava
@charleneli
@briansolis
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@jowyang
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15. Baseline
The Shift In Cultural Behavior
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16. Inactives
Spectators
Joiners
Collectors
Critics
Creators
Who+How
Social Technographics Ladder® Forrester Research
US Online Adults Social Participation
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17. US Online Adults Social Participation
Social Technographics Profile® Forrester Research
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18. c
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Active Influence Snapshot

19. Active Influence Snapshot
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20. c
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Active Influence Snapshot

21. c
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Active Influence Snapshot

22. c
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Active Influence Snapshot

23. c
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Active Influence Snapshot

24. 380M+
Facebook #s
Google Ad Planner | Aug. 2009
Global Users
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25. 19%
Twitter #s
Pew Internet And American Life Survey | October 2009
Adult U.S. Internet Users
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26. Values
Social Engagement Essentials
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27. Be Honest
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28. Social Engagement Essentials - Honesty
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29. Social Engagement Essentials - Honesty
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30. Social Engagement Essentials - Honesty
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31. Be Relevant
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32. Social Engagement Essentials - Relevance
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33. Social Engagement Essentials - Relevance
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34. Social Engagement Essentials - Relevance
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35. Social Engagement Essentials - Relevance
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36. Social Engagement Essentials - Relevance
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37. Social Engagement Essentials - Relevance
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38. Social Engagement Essentials - Relevance
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39. Social Engagement Essentials - Relevance
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40. Social Engagement Essentials - Relevance
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41. Social Engagement Essentials - Relevance
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42. Social Engagement Essentials - Relevance
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43. Be Amazing
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44. Social Engagement Essentials - Be Amazing
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45. Social Engagement Essentials - Be Amazing
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46. Social Engagement Essentials - Be Amazing
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47. Be Generous
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48. Social Engagement Essentials - Generosity
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49. Social Engagement Essentials - Generosity
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50. Social Engagement Essentials - Generosity
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51. Social Engagement Essentials - Generosity
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52. Social Engagement Essentials - Generosity
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53. Social Engagement Essentials - Generosity
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54. Social Engagement Essentials - Generosity
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55. Engagement
Process For Moving From Theory To Action
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56. Social Engagement Process
Discovery
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57. Social Engagement Process
Strategy
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58. Social Engagement Process
Creative
Development
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59. Social Engagement Process
Community
Engagement /
Management
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60. Tools
Social Applications
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61. Twitter Extensions (CoTweet)
Tools
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62. Twitter Extensions (Pea Shoot App)
Tools
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63. Twitter Extensions (TweetDeck)
Tools
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64. Social Media Monitoring (Radian6)
Tools
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65. Social Media Monitoring (Radian6)
Tools
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66. Social Media Monitoring (Radian6)
Tools
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67. Social Media Monitoring (Radian6)
Tools
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68. #tigs
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69. Active
Influence
@PRSATulsa Professional Development
October 28, 2009 - @bryanjones

70. Photo Credits
fans
http://www.istockphoto.com/
stock-photo-2726903-fans.php
Crowd at a rock concert
http://www.istockphoto.com/
stock-photo-2030722-crowd-at-a-
rock-concert.php
Sign On A Brick Wall
http://www.istockphoto.com/
stock-photo-2981919-sign-on-
brick-wall-new.php
Interior of old diner
http://www.istockphoto.com/
stock-photo-7760323-interior-
of-old-diner.php
fans
http://www.istockphoto.com/
stock-photo-2667580-fans.php
Downtown
http://www.istockphoto.com/
stock-photo-3301573-
downtown.php
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71. Photo Credits
Crowd at busy downtown street
intersection
http://www.istockphoto.com/
stock-photo-40017-crowd-at-
busy-downtown-street-
intersection.php
Crowd at a rock concert
http://www.istockphoto.com/
stock-photo-2030722-crowd-at-a-
rock-concert.php
Crowd of Blurred People on Stairs
and Escalator
http://www.istockphoto.com/
stock-photo-10191564-crowd-of-
blurred-people-on-stairs-and-
escalator.php
Dark wood background
http://www.flickr.com/photos/
matthamm/2690293634/
Busy crosswalk scene 1
http://www.istockphoto.com/
stock-photo-334427-busy-
crosswalk-scene-1.php
Taxis in New York
http://www.istockphoto.com/
stock-photo-7428668-taxis-in-
new-york.php
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