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The Seven Elements of a Total Internet Presence (2010)

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An overview of creating a Total Internet Presence for your organization.

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The Seven Elements of a Total Internet Presence (2010)

  1. 1. The Seven Elements of a Total Internet Presence Columbus AMA Bryan Huber, Chief Interactive Officer Dave Culbertson, Chief Lightbulb
  2. 2. About Bryan Bryan Huber Chief Interactive Officer Quick facts: » Involved in the internet before Al Gore invented it » Built first corporate website in 1996 » On LinkedIn since 2003 » Joined Paul Werth Associates in 2010 ©2010 Paul Werth Associates | Columbus AMA
  3. 3. About Dave Dave Culbertson Chief Lightbulb Quick facts: » Started at CompuServe in 1990 » AOL and Mapquest » Co-founded Columbus Web Analytics Wednesday » Is a Disney fanatic ©2010 Paul Werth Associates | Columbus AMA
  4. 4. Interactive Session We’re like Elvis & Costello ©2010 Paul Werth Associates | Columbus AMA
  5. 5. Interactive Session Please ask questions as we go through the presentation. ©2010 Paul Werth Associates | Columbus AMA
  6. 6. What is a Total Internet Presence?
  7. 7. Total Internet Presence A combination of internet-focused Strategy, Design Analytics, Optimization Communications, Technology… ©2010 Paul Werth Associates | Columbus AMA
  8. 8. Total Internet Presence …that makes a brand more exciting, visible, transparent, accessible and competitive. ©2010 Paul Werth Associates | Columbus AMA
  9. 9. ©2010 Paul Werth Associates | Columbus AMA
  10. 10. What are the Seven Elements Total Internet Presence?
  11. 11. Total Internet Presence THE SEVEN ELEMENTS • Measurability • Shareability • Usability • Sociability • Visibility • Ubiquity • Findability ©2010 Paul Werth Associates | Columbus AMA
  12. 12. #1 MEASURABILITY
  13. 13. The Seven Elements ©2010 Paul Werth Associates | Columbus AMA
  14. 14. The Seven Elements MEASURABILITY • Can’t manage what you don’t measure • Are we achieving success? • Examples: • Website • Search engine rankings • Customer sentiment ©2010 Paul Werth Associates | Columbus AMA
  15. 15. #2 USABILITY
  16. 16. The Seven Elements ©2010 Paul Werth Associates | Columbus AMA
  17. 17. The Seven Elements USABILITY • Can your target audience use it without difficulty? • Consistency • Clear path to conversion points, efficient forms • Credibility • Always “Be in Beta” ©2010 Paul Werth Associates | Columbus AMA
  18. 18. #3 VISIBILITY
  19. 19. The Seven Elements ©2010 Paul Werth Associates | Columbus AMA
  20. 20. The Seven Elements VISIBILTY • Print, Radio, TV • Web Banner Ads • “Buzz” • Press coverage • Word of mouth ©2010 Paul Werth Associates | Columbus AMA
  21. 21. #4 FINDABILTY
  22. 22. The Seven Elements ©2010 Paul Werth Associates | Columbus AMA
  23. 23. The Seven Elements FINDABILITY • Search • Organic & Paid • Google Maps • YouTube • Yelp • Mobile search ©2010 Paul Werth Associates | Columbus AMA
  24. 24. #5 SHAREABILITY
  25. 25. The Seven Elements ©2010 Paul Werth Associates | Columbus AMA
  26. 26. The Seven Elements SHAREABILITY • RSS • Forward-to-a-friend • ShareThis / AddThis • Digg • Tweet This • Like on Facebook ©2010 Paul Werth Associates | Columbus AMA
  27. 27. #6 SOCIABILITY
  28. 28. The Seven Elements ©2010 Paul Werth Associates | Columbus AMA
  29. 29. The Seven Elements SOCIABILITY • Twitter • Facebook pages • Check-in on Foursquare • Customer reviews • Topic-specific communities ©2010 Paul Werth Associates | Columbus AMA
  30. 30. #7 UBIQUITY
  31. 31. The Seven Elements SOCIAL WWW BLOGS ANALYTICS SEARCH SEO, SEM, Social ©2010 Paul Werth Associates | Columbus AMA
  32. 32. The Seven Elements HOW DO YOU COMPARE? Google Twitter Facebook Your site Measurability √ √ √ ? Usability √ √ √ ? Visibility √ √ √ ? Findability √ √ √ ? Shareability √ √ √ ? Sociability √ √ √ ? Ubiquity √ √ √ ? ©2010 Paul Werth Associates | Columbus AMA
  33. 33. Questions? ©2010 Paul Werth Associates | Columbus AMA
  34. 34. Connect With Us in/bryanhuber @bryanhuber in/daveculbertson @daveculbertson paulwerth.com ©2010 Paul Werth Associates | Columbus AMA
  35. 35. Thank You

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