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Akron AAf Quick Idea Generation (2010)


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Quick, Think Of Something!
The Art of Quickly Generating Ideas

Published in: Design

Akron AAf Quick Idea Generation (2010)

  1. The Art of Quickly Generating Ideas AAF Akron Bryan Huber, Chief Interactive Officer
  2. The brain is a wonderful organ. It starts working the moment you get up and does not stop until you get to the office. - Robert Frost
  3. ✴ Imagination The 3 ✴ Problem-solving ✴ Presentation Forms of Creativity
  4. Idea Killers: • Shyness, Doubt or Fear • No or Low Expectations • Not Enough Information • Impatience • Creative on Cue
  5. The #1 killer of ideas?
  6. a good idea.
  7. The Greatest Inhibitor of Idea Generation…
  8. negativity
  9. ideas vs. answers
  10. Never be satisfied with one idea.
  11. let’s think about it understanding different types of thought processes
  12. Divergent Thinking: The generation of many possibilities, even those without direct applicability to the immediate subject matter…
  13. Convergent Thinking: The analysis of all possibilities to determine the few ideas with potential to succeed.
  14. Lateral Thinking: Abandoning an idea entirely and beginning a completely new and different thought… as opposed to modifying an existing train of thought.
  15. let’s do this. brain exercises
  16. prepare yourself to think creatively: ✴ research ✴ understanding
  17. use your noodle training your brain
  18. I've missed more than 9000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed. -Michael Jordan
  19. Household Appliance
  20. The rules: ✴ All things are possible ✴ No boundaries exist ✴ No ideas are bad ✴ No negative comments ✴ Do not withhold ideas ✴ Humor and outrageous thought encouraged
  21. Household Appliance!
  22. More Techniques
  23. Brain Showering Requires a high level of energy, and usually works because there is little time to violate the rules of Brainstorming. ✴ All brainstorming rules apply. ✴ Spend five minutes explaining the problem and parameters. ✴ Spend five minutes on rapid-fire divergent thinking. ✴ Spend five minutes on convergent thinking based on divergent thinking ideas ✴ Spend final five minutes deciding who will do what with which ideas
  24. Affinity Diagrams   Organizing ideas into common themes. Can be used to: ✴ Draw out common themes from a large amount of information. ✴ Discover previously unseen connections between various ideas or information. ✴ Brainstorm root causes and solutions to a problem.
  25. Mind Mapping The art of tornado notes. Great by yourself or with a group. ✴ Start with a blank sheet of paper. ✴ In the middle of the paper, write the problem. ✴ Encircling the problem, write down everything that occurs to you - do not limit, edit or censor yourself. ✴ Work quickly without stopping. ✴ Finish when you’ve “run dry”, usually takes 10 to 15 minutes ✴ Take a break and come back later.
  26. Chair Jousting Need at least two people “jousting” and one person taking notes. Works well with larger groups. ✴ State the problem. ✴ Take turns and be fearless. ✴ Work quickly without stopping. ✴ Build on ideas or use lateral thinking. ✴ Use notes to conduct convergent thinking. ✴ Take a break and come back later.
  27. SCAMPER  A checklist for either direct suggestions or as starting points for lateral thinking. S: Substitute - components, materials, people C: Combine - mix, combine with other assemblies or services, integrate A: Adapt - alter, change function, use part of another element M: Modify - increase or reduce in scale, change shape, modify attributes (e.g. color) P: Put to another use E: Eliminate - remove elements, simplify, reduce to core functionality R: Reverse - turn inside out or upside down
  28. Ask A Child See the world through fresh eyes. ✴ Why is the sky blue? ✴ Where does wind come from? ✴ How can we sell more widgets? ✴ The work of Jean Piaget
  29. The Elusive Obvious ✴ Theodor Geisel
  30. Share and Fertilize Your Ideas ✴ Seeds vs. Flowers
  31. More… Idea Generating Techniques ✴ Imitation ✴ Musicians, artists, athletes do it. ✴ Inspiration ✴ Go to a museum. Read magazines. Go the movies. Put creative apps on your phone. Go to the library. Attend a play. ✴ Elimination ✴ Throw out the first idea ✴ Accidental Revelation ✴ Visualization ✴ Repeated Examination
  32. …Still More Idea Generating Techniques ✴ Google ✴ FFFFound ✴ ✴ Visual Thesaurus ✴ ✴ Wordoid ✴ ✴ Tagline Generator ✴ ✴ YouTube ✴
  33. Regular breaks enhance problem- solving skills significantly, in part by making it easier for workers to sift through their memories in search of relevant clues. Creativity and the Mind: Discovering the Genius Within  Thomas B. Ward, Ronald A. Finke, Steven M. Smith
  34. Tools
  35. Do, or do not. There is no try.
  36. Go out there and have fun! THANK YOU!
  37. Connect with me. in/bryanhuber @bryanhuber or