Instagram- Terms of Use


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This is a slideshow that identifies and explains the terms and conditions that are agreed upon with registering for the online photo and video sharing, social networking service, Instagram.

1 Comment
  • Hi Bryan,
    I also used Instagram as my chosen social network for my policy primer.

    One point which I found intriguing which we both addressed was the fact that Instagram does not own the content which users upload. However they grant a royalty free license which instead allows them to use content however they please without financially remunerating the user. I found this point of the terms of service interesting as it differs from other mainstream social network platforms. Why have they outlined their terms of service in this way? Do you believe they will use Instagrammers content when they begin sponsored posts?

    A point which both of us failed to address is how Instagram intends to turn a profit and how they will adjust their terms of service accordingly. The following link is Instagram's blog addressing how advertising is going to be used in the United States of America (

    As you noted in your comment on my policy primer your presentation could have been more effective with stronger visual aids. However your presentation was clean and consistent throughout. You may have also further enhanced the presentation by condensing some of the slides as there were a few which were too information heavy for the format you had chosen. Other than these few points your presentation was professional and informative covering a wide range of issues regarding Instagram's terms of service.

    Thank you for the further insight into Instagram,

    Kelvin Janissen
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Instagram- Terms of Use

  1. 1. Bryan Henneker Internet Politics and Power 303/503 Online Policy Primer (Image: Instagram, 2013)
  2. 2. INSTAGRAM Breaking down the Terms and Conditions (T&C) of a service used by more that 100 million active users, worldwide. (DesMarais, 2013) Image 1: (Instagram, 2013)
  3. 3. Here’s a quick background check on Instagram… • ‘Instagram is an online photo-sharing, video-sharing and social networking service.’ • Created by Kevin Systrom and Mike Krieger in 2010. • 100 million active users in 2012. • Bought out by Facebook in April 2012 for 1 Billion dollars in cash and stock… Yes, with a ‘B’. (Stern, 2012) (Frommer, 2010)
  4. 4. Now, back to the important stuff... Your personal contract with Instagram.
  5. 5. Upon registering for Instagram, some of you may notice the Terms and Conditions of use for the service… Now, normally one would just click ‘accept’ and be done with it..
  6. 6. But have you ever stopped and thought, ‘How do the T’s and C’s affect me?’
  7. 7. It’s a good question…
  8. 8. The Terms and Conditions you ‘accept’ can affect you in a number of very important, and diverse ways. Such as; Your Privacy, Your Content, Your Use, Your Rights, And the do’s and don’t’s surrounding the service. …just to name a few.
  9. 9. These Terms and Conditions applies to ‘all visitors, users, and others who access the Service’ (Instagram, 2013) So it’s best to know exactly what you’re up against…
  10. 10. Firstly, upon agreement of T’s and C’s; ‘Instagram does not claim ownership of any Content that you post on or through the Service.’ (Instagram, 2013) Instead, ‘You hereby grant to Instagram a non-exclusive, fully paid and royaltyfree, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service.’ (Instagram, 2013)
  11. 11. This means that, Instagram, although doesn’t own or claim ownership of your content, has the right to store and use your content which has been uploaded as they see fit. The content is generally used for, but not limited to; • Promotions, • Advertising, • Commercial use.
  12. 12. The conditions also state that;  ‘You are solely responsible for your conduct and any data, text, files, information, usernames, images, graphics, photos, profiles, audio and video clips, sounds, musical works, works of authorship, applications, links and other content or materials (collectively, "Content") that you submit, post or display on or via the Service.’ (Instagram, 2013)
  13. 13.  So it is you, and only you that must undertake the complete responsibility to manage your own conduct, presentation and all content uploaded to the service [Instagram]. ‘Instagram is not responsible or liable for the conduct of any user.’ (instagram, 2013) Image: Spruit,2010
  14. 14. Instagram also state that, in a bid to protect the other millions of users, and your individual self; ‘You may not post violent, nude, partially nude, discriminatory, unlawful, infringing, hateful, pornographic or sexually suggestive photos or other content via the Service.’ (instagram, 2013) AND, ‘You must not defame, stalk, bully, abuse, harass, threaten, impersonate or intimidate people or entities and you must not post private or confidential information via the Service.’ (Instagram, 2013)
  15. 15. Along with Instagram’s further term, ‘You may not use the Service for any illegal or unauthorized purpose. You agree to comply with all laws, rules and regulations (for example, federal, state, local and provincial) applicable to your use of the Service and your Content (defined below), including but not limited to, copyright laws.’ (Instagram, 2013) Is a protection ploy that will help keep Instagram a safe place for all users, and help protect each individual from dangerous or illegal content.
  16. 16. It is these rules and codes of conduct that makes Instagram the great, friendly and safe environment it is today… Image: Bostinno, 2013
  17. 17. ‘We may, but have no obligation to, remove, edit, block, and/or monitor Content or accounts containing Content that we determine in our sole discretion violates these Terms of Use.’ (Instagram, 2013) ‘We reserve the right to refuse access to the Service to anyone for any reason at any time.’ (instagram, 2013) Failure to comply with these terms and conditions may result in termination of your account. ‘We reserve the right to modify or terminate the Service or your access to the Service for any reason, without notice, at any time, and without liability to you.’ (Instagram, 2013)
  18. 18. Basically, If you don’t do anything bad, you wont get terminated from the service.
  19. 19. Your privacy is next.. Instagram collect and store all information you provide on the server, they use your information for marketing, promotional and analytical purposes. All information, such as photos, videos, comments, names, phone numbers, or other material you provide is collected and stored by Instagram in any area that Instagram is based.
  20. 20. Instagram also track user movements over the service. Instagram implement cookies, and similar technologies such as pixels, web beacons, and local storage to collect and track information on ‘how’ you use Instagram. (Instagram, 2013)
  21. 21. Although, debatable, this might seem as an violation of your basic privacy rights, and morals. BUT, If you did agree to these terms and conditions, and claim a violation of privacy… You will have no argument.
  22. 22. But don’t fret… This information is only used for analytical and promotional purposes… Well, as far as we know… If you still do not like or cannot handle the thought of your movements being tracked over the service, you best have another think about your usage of Instagram.
  23. 23. Instagram have these Terms and Conditions of usage for all active users, visitors and members to abide by, it is these Terms and Conditions that protect the company itself, and all of its millions of users, worldwide. If you do not agree to these terms and condition, you can opt-out at anytime, freely and the entire contract made with Instagram will cease immediately. (Instagram, 2013)
  24. 24. So, in everyone's best interest…. Reading the Terms and Conditions = Knowing your rights and responsibilities. Thank you for watching.
  25. 25. This is a University project undertaken through Curtin University. No copyright intended, all content used is referenced unless stated otherwise as being my own original content.
  26. 26. References  Bortinno, (2013): Image; Smiley. Cited at :  DesMarais, Christina: (January 20, 2013). "Facebook's Instagram says it has 90 million monthly active users". PC World.  Frommer, Dan (November 1, 2010). "Here's How To Use Instagram". Business Insider. Retrieved May 20, 2011.  Instagram, (2013); Terms of use. Cited at:  Instagram, (2013): Image Cited at:  Reinier Spruit; (2010) -image Cited at:  Stern, Joanna (April 9, 2012) "Facebook Buys Instagram for $1 Billion". ABC News. ABC..