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"LinkedIn 101 for Nonprofits", An Axelson Center Webinar.

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This February 12th, 2014 webinar offers philosophies, success stories and tips for nonprofits that want to maximize their use of LinkedIn.

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"LinkedIn 101 for Nonprofits", An Axelson Center Webinar.

  1. 1. LinkedIn 101 for Nonprofits Philosophy, Stories & Tips Axelson Center Webinar Feb 12, 2014
  2. 2. You need a powerful network of connections to overachieve & scale your mission LinkedIn Confidential ©2013 All Rights Reserved
  3. 3. Agenda 1. Intro 2. Philosophy 3. Stories 4. 3 Tips
  4. 4. Bryan Breckenridge Nonprofit Success Enabler LinkedIn Nonprofit Solutions LinkedIn | San Francisco Bay Area Connections: 500+ (Profile born- Aug 4, 2004) bbreckenridge@linkedin.com 415-500-9218 @bgbreck
  5. 5. The world‟s largest professional network 277M+ 1 Members Worldwide Growing at over two members per second 1 As of September 30, 2012
  6. 6. Agenda 1. - 2. Philosophy 3. Stories 4. Live Q&A
  7. 7. 1. [.]comPassion cornerstone of greater social interconnection & humanism. 8
  8. 8. 2. Net_worth vs. Network_th 9
  9. 9. Your next development director Your future development volunteer Local law firm partners interested in volunteering. You A CSR leader that is ready for a sector role. Your Board LinkedIn is where your staff & volunteers are. It‟s time to step in with intention. LinkedIn Confidential ©2013 All Rights Reserved 10
  10. 10. 3. Adding surface area… LinkedIn Confidential ©2013 All Rights Reserved 11
  11. 11. Agenda 1. - 2. 3. Stories 4. Tips
  12. 12. Networking & Power Mapping •Samir wants to start •Caught in red tape at city hall •Proposed site is in Tom LaBonge’s district in LA dotorgpower org
  13. 13. 1. The power of one network ©2013 LinkedIn Corporation. All Rights Reserved. 14
  14. 14. Strategic Networking dotorgpower org
  15. 15. Strategic Networking dotorgpower org
  16. 16. Opened January 9, 2012 dotorgpower org
  17. 17. Just Larry’s network dotorgpower org
  18. 18. Your network of relationships alumni, family, friends, custo mers, board members You dotorgpower
  19. 19. 2. Nonprofit lifting its brand To attract staff, volunteers, board members & donors ©2013 LinkedIn Corporation. All Rights Reserved. 20
  20. 20. 3. Nonprofit beating the local competition Hiring excellent camp cooks AND Directors ©2013 LinkedIn Corporation. All Rights Reserved. 22
  21. 21. ©2013 LinkedIn Corporation. All Rights Reserved. 23
  22. 22. 4. Nonprofit innovating their program ©2013 LinkedIn Corporation. All Rights Reserved. 24
  23. 23. National Urban Fellows
  24. 24. Before NUF Talent Network
  25. 25. NUF Talent Effect
  26. 26. 5. Nonprofits recruiting boards Posting AND proactive searching/sourcing ©2013 LinkedIn Corporation. All Rights Reserved. 29
  27. 27. ©2013 LinkedIn Corporation. All Rights Reserved. 30
  28. 28. ©2013 LinkedIn Corporation. All Rights Reserved. 31
  29. 29. Top 3 Tips For Nonprofits
  30. 30. What is LinkedIn? LinkedIn is the world’s largest professional network 250M+ Members across the globe 5 million Nonprofit Members are using LinkedIn to build their brand and network of supporters 22+ million members are “following” their favorite nonprofits on LinkedIn
  31. 31. Facebook, Twitter, LinkedIn: What’s the difference? Social & Casual Friends, Family Public Communications Anyone who will listen Professional Network & Brand Professionals, Colleagues 35
  32. 32. Top 3 Tips for Nonprofit Professionals Strengthen Your Professional Brand Build & Engage Your Network Build Your Organization‟s Brand & Leverage Your Networks 36
  33. 33. Three easy steps to build your brand 1 2 3 Include a Picture & Headline Showcase Your Professional Experience Promote Your Organization & its Cause 37
  34. 34. Make a strong first impression with a picture and a headline Adding a photo makes your profile 7x more likely to be viewed Develop a headline as your professional tagline 38
  35. 35. Profile: Show the depth of your brand through your experience Write a summary as your elevator pitch: Describe who you are and the goals you‟re working towards at your organization Tell people where you’re coming from & what you‟ve accomplished 39
  36. 36. Profile: Use the Volunteering & Causes section to promote your organization 40
  37. 37. Build your network strategically 1 2 3 Add Your Current Contacts (>50!) Make New Connections Join or Start the Right Group(s) 41
  38. 38. Network: Add your current contacts as your foundational network You can easily upload your contacts or search for individuals 42
  39. 39. Network: Make new connections to diversify your opportunities Access to multiple Redundant connections communities & sectors How do you get from this to this? 43
  40. 40. Network: Get access to new communities by joining groups Industry Connectedness 1stDegree CXO Connections 44 44
  41. 41. Network: Get into the conversation by sharing and commenting on interesting content 45 45
  42. 42. Build your online community – and use it wisely 1 2 3 Create a Strong „Company‟ Page Encourage Supporters to Spread the Word Leverage Networks to Find Board Members 46
  43. 43. Brand: A great nonprofit company page is inspiring, informative, alive Over 172k nonprofits have a company page on LinkedIn 47
  44. 44. Brand: First, add or claim your company page If you see someone has already created your company page and you‟d like to become the admin of that page, email: cs@linkedin.com 48
  45. 45. Brand: Make it come alive by adding a logo, photos, and compelling content Be sure to add your logo so people can easily find & recognize your organization. 49
  46. 46. Brand: Encourage your supporters and staff to ‘Follow’ & add your organization to their profiles 50
  47. 47. BMC: LinkedIn’s Board Member Connect (BMC) program helps nonprofits find high quality Board Members quickly A marketing expert to enhance your digital marketing strategy An HR expert to lead your An architect to advise your board governance future site expansion committee 51
  48. 48. BMC: Get free access to the Advanced Search tool Get access to helpful, premium search filters like years of experience and job function 52
  49. 49. BMC: Request introductions to prospects from shared connections in your network 53
  50. 50. Are you ready? Here‟s your checklist! Create a complete profile Connect with at least 50 contacts, adding old and finding new Find 2-3 relevant Groups to join Pencil in weekly 15-minute blocks for sharing, liking and commenting on content Create a dynamic company page Register for an upcoming Board Member Connect webinar & post a seat at nonprofits.linkedin.com 54
  51. 51. A strong community is forming… https://nonprofit.linkedin.com 55
  52. 52. help.linkedin.com nonprofit.linkedin.com nonprofitsolutions@linkedin.com

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