Text2Calm KudoText


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Text2Calm KudoText

  1. 1. Text2Calm:KUDOText<br />Simple trial of showing appreciation through texts<br />Bryan Cheng<br />Stanford University<br />
  2. 2. Trial Outline<br />Send 1 thank you text every night<br />Reflect upon the entire day each night and show your appreciation to just one person that has done something nice to you<br />Duration – 1 whole week<br />Aim to think positively and not on stressful topics prior to sleeping<br />
  3. 3. Trial Participants<br />13 people signed up originally<br />10 participated to varying levels<br />Sent to 3 email lists<br />14 viewed general info doc<br />23 viewed sign up doc<br />Reminders and details sent right away<br />
  4. 4. 1st Iteration<br />Asked only close friends to participate<br />Suggested sending any compliments<br />Specified time at the beginning of the day and wait for responses throughout the day<br />Sent 3 compliments every day<br />http://bit.ly/kudotext<br />
  5. 5. 1st Iteration Results<br />Had good responses and feedback from small number of participants<br />Participants enjoyed it, but sometimes felt awkward; recipients of the texts liked the texts, occasionally questioned the reasoning behind it<br />Insights – need to specify, compliments to general and sometimes do not seem truly genuine, limit to once a day<br />
  6. 6. 2nd Iteration<br />Changed compliments to thank you texts<br />Specified the time at night with the post-it notes<br />Linked to new info page dubbed v2<br />Sent out to more Stanford email lists<br />http://bit.ly/kudotextv2<br />
  7. 7. 2nd Iteration Results<br />Poor results – high click through rate for info page, very low click through rate for sign up page, 1 signed up<br />Insights – info intermediate page too much of a hassle, need hot trigger with embedded sign up form, post-its inconvenient for only participant, suggested to me to send daily text reminders<br />
  8. 8. 3rd Iteration<br />Sent text reminders every night around midnight instead of using the post-its<br />Linked directly to sign-up form and had info about the trial study in the email<br />http://bit.ly/kudotextv2signup<br />
  9. 9. 3rd Iteration Results<br />Received positive feedback across the board<br />Increased participation to about 70% by sending the daily reminder texts<br />Stopped sending the reminder texts and a few kept participating in the trial<br />Iterate – automate the reminder process, reach out to the people not responding through other means<br />
  10. 10. Conclusion and Surprises<br />Sending daily reminders works well to increase participation in the beginning<br />Specifying the kudos to a person who helped you throughout the day makes the text more genuine and less awkward<br />Difficult to keep the participation rate high over the duration of the trial<br />Training these habits requires constant participation in the beginning<br />Everyone loves to be loved<br />
  11. 11. Future?<br />Although the trial seems great in theory, in reality, it did not work out as expected<br />The participants did enjoy the trial and sending the texts was rather simple, but continuing the process proved challenging<br />Possibly integrate the kudos into meetings, classes, or even practices?<br />
  12. 12. Contact ME<br />Bryan Cheng<br />bbch@stanford.edu<br />Stanford University ‘13<br />Electrical Engineering<br />Twitter: bryanbcheng#CalmingTech<br />