Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Brussels Briefing 53: Winston Stona '' Promoting quality schemes: the case of Jamaica Jerk GI''

56 views

Published on

The Brussels Policy Briefing n. 53 on ”The next generation of farmers: successes and new opportunities” took place on 20th November 2018 (ACP Secretariat). It was co-organised by CTA, the European Commission (DG Devco and DG Agri), the ACP Secretariat and CONCORD.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Brussels Briefing 53: Winston Stona '' Promoting quality schemes: the case of Jamaica Jerk GI''

  1. 1. Winston Stona Associated Manufacturers Limited, Jamaica Launch of “Jamaica Jerk” Sara Allen is “Jerking”!
  2. 2. Outline  The Challenge  Introduction  Supply Chain  Market/Consumer  Institutional/Legal Framework  Code of Practice  Control Manual  The Product  Control System  The JJPA  Using the GI Mark  The New Challenge
  3. 3. The Challenge  The Occasion: Closing Ceremony GIJA Project  The Place: Terra Nova Hotel  The Date: Thursday, November 4, 2010  The Challenge: First Association to Register!  The Obstacles:  No Association  No Code of Practice  No Control Manual
  4. 4. Introduction  2004: Protection of GIs Act Passed  2008: Bilateral agreement on mutual protection of GIs between Jamaica (JIPO) and Switzerland (IPI):  Resources: US$730k (J$53M)  Duration: Two years (July 2008 – June 2010)  Extension granted: April 2011  2009: Protection of GIs Regulations Published
  5. 5. Switzerland June 2010 - GI Study Tour
  6. 6. Switzerland June 2010 - GI Study DeTour
  7. 7. Model Adopted from agridea (2010)
  8. 8. Joint Meetings with Producer Groups
  9. 9. Supply Chain - Farmers
  10. 10. Supply Chain - Manufacturers  Associated Manufacturers  Fiwi Foods  Goshen Distributors  GraceKennedy  Johnny McFarlane dba Postharvest Associates  King Pepper Products  Tijule Company
  11. 11. Supply Chain - Distributors  Switzerland  The Netherlands  The United Kingdom  The United States of America
  12. 12. Markets/Consumers
  13. 13. Institutional/Legal Framework  The Protection of GIs Act (2004)  The Protection of GIs Regulations (2009)  “Jamaica Jerk” - Code of Practice (2012)  Articles of Incorporation (2013)  Certificate of Incorporation - JJPA (2014)  “Jamaica Jerk” - Control Manual (2015)  Registration Certificate (Sept 30, 2015)
  14. 14. Development of COP & CM
  15. 15. Code of Practice (2012)  Scope  Geographical Area  Ingredients (Seasoning & Sauce)  Manufacturing  Product Testing (BSJ)  Labeling  Misuse of GI
  16. 16. Code of Practice - Processing
  17. 17. Code of Practice - Ingredients 4 Mandatory Ingredients: Pepper, Pimento, Escallion & Thyme.
  18. 18. Control Manual (2015)  Objectives of JJPA  Supply Chain  Manufacturing  Certification Body (NCBJ)  Evaluation Services (BSJ)  Governance of the Association  Code of Practice
  19. 19. Impact - Benefits  The livelihood of producers can be protected under a GI mark.  The GI mark can contribute to improving the revenues/profits of farmers, manufacturers & distributors.  Marketing opportunities through engagement of GOJ/JAMPRO in key foreign markets.
  20. 20. The Product
  21. 21. Control System  The National Certification Body of Jamaica (NCBJ) is the independent certification body.  The Bureau of Standards Jamaica (BSJ) will provide independent evaluation services to ensure conformity with the specifications.  Facilities used by the JJPA members must be registered with the BSJ and all required certificates (GAP/HACCP/GMP) must be current.
  22. 22. Incorporation of Jamaica Jerk Producers’ Association (JJPA)  Wed, Mar 19, 2014
  23. 23. Our Logo
  24. 24. JJPA’s Mission To gain worldwide recognition and protection of “Jamaica Jerk” under the protected geographical indication (PGI) designation.
  25. 25. Our Banner
  26. 26. JJPA’s Objectives  Enforcement of the Code of Practice (COP) for all users of the GI and the general public.  Liaising with government agencies to ensure adherence to GI standards.  Organization of collective marketing thrust.
  27. 27. Jamaica’s GI Mark Published by JIPO: Mon, Apr 28, 2014
  28. 28. First Ever Application to JIPO for Registration of “Jamaica Jerk” GI
  29. 29. Published application: Tue, June 16, 2015
  30. 30. JIPO’s Very First Certificate of Registration of GI Wed, Sept 30, 2015
  31. 31. Using the GI Mark (Example #1)
  32. 32. Using the GI Mark (Example #2)
  33. 33. Using the GI Mark (Example #3)
  34. 34. The New Challenge  Be The Second Association to Register!
  35. 35. Sincere Thanks - Jamaica  Government of Jamaica  Jamaica Intellectual Property Office (JIPO)  Our Respective Organizations  Bureau of Standards Jamaica (BSJ)  Rural Agricultural Development Authority (RADA)  Scientific Research Council (SRC)  Sara-Ruth Allen  Loreen Walker
  36. 36. Sincere Thanks - Switzerland  Government of Switzerland  Swiss Institute of Intellectual Property (IPI)  World Intellectual Property Office (WIPO)  agridea  oriGIn  Felix Addor (IPI)  Angela Deppeler  Anna Perret and Peter Damary (REDD)
  37. 37. Thank You!

×