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Brussels Briefing 49 “Youth in agribusiness: shaping the future of agriculture" Bertrand Foffe: E-commerce opportunities for farmers

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The Brussels Development Briefing no. 49 on “Youth in agribusiness: shaping the future of agriculture” took place on 18th of May 2017 from 09:00 to 13:00, at the ACP Secretariat in Brussels, Belgium. This Briefing was co-organised by CTA, the ACP Secretariat, European Commission (DG DEVCO), Concord, PAFO and AgriCord.

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Brussels Briefing 49 “Youth in agribusiness: shaping the future of agriculture" Bertrand Foffe: E-commerce opportunities for farmers

  1. 1. Brussels Briefing 49: Youth in agribusiness: shaping the future of agriculture Presentation Bertrand Foffe, Founder, Jangolo Farm, Cameroon “E-commerce opportunities for farmers”
  2. 2. Eat healthy, eat local. By Bertrand Foffe
  3. 3. Jangolo farmer.cm farmer.cm market.jangolo. cm jangolo.cm - Team (6) - www.jangolo.cm - www.farmer.cm - facebook/jangolofarm
  4. 4. Jangolo : A farm 2.0 - Challenge overview I need to: 1- Budget 2- Raise capital 3- Plan cultures 4- Manage logistics I want to: 1- Plant 2- Maintain 3- Harvest 4- Sell Connectthefieldwiththemarket realities
  5. 5. Jangolo: A farm 2.0 - Lifecycle Planning Budget Planting MaintainingHarvesting Delivering Selling
  6. 6. DEMO Jangolo solutions
  7. 7. Jangolo : Selling solutions (e-commerce) 1/2 E-shop figures: - +250 products from local farm - +100 products online - +400 farmers (supply) - +200 food processors - +300 Customers - Local brand visibility - Kenza (connect with farm) - Zeph Agri (whole selling)
  8. 8. Jangolo : Selling solutions (e-commerce) 2/2 Challenges: - Promoting local products - Promoting local consumption - Logistics from farm to shop - Limited quantity supplied - Quality standardization - Demand forecasting - Access to offline farmersLessons learned: - Organic growth strategy - E-shop education / culture - Logistics partnership - Marketing & Visibility - Power of digital (Collaborative & flex work)
  9. 9. Jangolo : Unexplored opportunities Plantin g Maintaini ng DeliveringHarvestin g Budge t Connect with Educational Connect with Financial Connect with Transformation Connect with Packaging
  10. 10. Thank you. Questions?

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