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Brussels Briefing 46: Robert Oliver "Linking farmers to the tourism markets and promoting Pacific cuisine"


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The Brussels Development Briefing n.46 on the subject of “Agribusiness development in SIDs: the potential of tourism-related markets” took place on 21st September 2016 in Brussels at the ACP Secretariat (Avenue Georges Henri 451, 1200 Brussels). The Briefing was organised by the ACP-EU Technical Centre for Agricultural and Rural Cooperation (CTA), in collaboration with the European Commission / DEVCO, CONCORD and the ACP Secretariat

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Brussels Briefing 46: Robert Oliver "Linking farmers to the tourism markets and promoting Pacific cuisine"

  1. 1. The Power of Cuisine
  2. 2. Robert Oliver Enterprises LLC “To us - food mediates relationships, facilitates health, celebrates life and its achievements, defines identity, identifies culture and links us closely to the earth that gave birth to us. Therefore to offer our cuisine to the tourists –who are visitors to our land - makes our hospitality to them more whole. In the modern world it of course includes the stimulation of our economy as more of tourists’ money is channeled to local farmers” Suliana Siwatibau, organic farmer, icon.
  3. 3. The Culture Of Kindness
  4. 4. Little international awareness Little destination brand collateral “Overseas is better” mindset
  5. 5. The Great Pacific Asset -a vibrant organics movement
  6. 6. The Story of the Food is the Story of the People
  7. 7. Real Pasifik
  8. 8. Agritourism is an Ecosystem Addressing the value chain from both ends Cuisine activation culturally relevant training, country cookbooks, chefs associations Farm to Table Toolkitslogistics, supply systems, training, credit systems, financial literacy and more Marketing, and tourism branding Increasing the uptake of local products and traditional cuisine in tourism is not just a supply issue; just because it is grown does not mean anyone is going to buy it. Agritourism Activators- food festivals A Greater Sense of Wellness Health, Economy, Heritage
  9. 9. We have the models Women in Business Development • 44 farmers supply 12 restaurants • The Niu Strategy • moving to a business plan approach, regional roll out FRIEND Fiji • Product development model, making their own market Rainal Sahai • One chefs story
  10. 10. The South Pacific is in a Crisis
  11. 11. Pacific Island Food Revolution
  12. 12. It’s for them….