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Brussels Briefing 45: Louisa Parker: "Connecting your farm: the future of Precision Agriculture in Africa"

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The Brussels Development Briefing n.45 on the subject of “Smart and Affordable farming solutions for Africa: the next driver for agricultural transformation” was held in Brussels at 09:00-13:00 on 13th July 2016 at the Albert Borschette Congress Center, Room 1.A (Rue Froissart 36, 1040 Brussels). This Briefing was organised by the ACP-EU Technical Centre for Agricultural and Rural Cooperation (CTA), in collaboration with the European Commission, the the European Commission / DEVCO, the ACP Secretariat, CONCORD, CEMA, Agricord and the PanAfrican Farmer’s Organisation (PAFO).

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Brussels Briefing 45: Louisa Parker: "Connecting your farm: the future of Precision Agriculture in Africa"

  1. 1. Connecting your farm enterprise like never before. Connecting your farm. The future of Precision Agriculture in Africa © AGCO Corporation
  2. 2. 2 AGCO Your Working Machine A World of Experience – Working With You Serious Machinery, Serious Results Leaders Drive Fendt Grain storage and protein production solutions
  3. 3. 3 Source: 2013 Iron Solutions, Inc. Progress in Agriculture
  4. 4. What challenges face today’s professional farmer? Mixed fleets More Advanced Equipment Connecting stationary farm assets More partners and service providers
  5. 5. What is “Precision Agriculture?” 5 uses technology products & services to A farming management concept that • Optimize machine performance • Reduce input costs, and • Increase yields.
  6. 6. GUIDANCE SYSTEMS OPTIMIZE LOCATION CREATE SOIL MAPS What Is “Precision Agriculture?” WEATHER Short and long term forecasts for each field, accessed via mobile apps and FMIS TELEMATICS Monitoring assets, managing downtime, moving data A C T I O N I N T H E F I E L D VARIABLE APPLICATIONS OPTIMIZE SEEDING AND SPRAYING STORE AND CONDITION GPS Providing Position and Location Data COLLECT HARVEST DATA ANALYSIS CREATE PRESCRIPTIONS MONITOR ACTIVITY CREATE HARVEST MAPS C O L L E C T A N D P L A N
  7. 7. 7 What Are “Precision Machine Services?” TELEMATICS Monitoring assets, managing downtime, moving data S E R V I C E R E S P O N S E ANALYZEMONITOR REPAIR OPTIMIZE MAINTAIN ADVISE DATA Combining Real- time data with stored data CONNECT S E R V I C E O V E R S I G H T
  8. 8. Fuse Strategy
  9. 9. Fuse® Connected Services 9 ALWAYS RUNNING SERVICES OPTIMIZED SERVICES RIGHT PLACE, RIGHT TIME SERVICES CONNECTING THE CROP CYCLE The machine is always available for use due to completion of scheduled maintenance, replacement of worn items before failure, component prognostics and expedited repair of unexpected failures. The machine is adjusted to and operated in the most efficient manner for the application it is used in. Multiple machines used during the annual farming cycle use synchronized precision farming data facilitated by the seamless transfer of operational data across machine precision management systems. Multiple machines engaged in a single operational process on the farm are coordinated using advanced logistics to ensure the movement, location, operation and readiness of each vehicle achieves process completion in the most efficient manner possible.
  10. 10. Africa
  11. 11. 1 3 AGCO Africa – Sustainable and Inclusive Mechanisation
  12. 12. 14 • Products suited to Continent • Capacity building • Local manufacturing/assembly • Distribution development • Infrastructure investments • AGCO Finance in Africa • For farmers big and small….. Sustainable & Inclusive
  13. 13. CUSTOMER SEGMENTS % OF TOT. 1 TRACTORS CROP CARE HARVESTING STORAGE COMMERCIALFARMERS LARGE PRO- FESSIONAL 0.5 % MID-SCALE 3.5 % SMALLHOLDERS SMALL-SCALE 19 % SUB- SISTENCE 77 % Farmer Segmentation
  14. 14. 17 “Precision Farming” !!!
  15. 15. Adoption Challenges • Management issues • Access to local knowledge/support (agronomic) • Training/capacity at core • Access to finance 19
  16. 16. AGCO Future Farm Fast Forward • Role of on-farm technology – Controlled Traffic Project • Fully Fused Future Farm • Value Chain Partners • Training and capacity building
  17. 17. The Future • Fendt MARS • Massey Ferguson - Future Combine • Massey Ferguson Robots • Valtra Antz concept
  18. 18. The Future • Fendt MARS - • Massey Ferguson - Future Combine • Massey Ferguson Robots • Valtra Antz concept

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