Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
“Vanuatu Agritourism Strategic Action Plan”
Ross Hopkins, Principal, TRIP Consultants
Vanuatu Agritourism
Strategic Action Plan
Ross Hopkins
August 2016
Background
 Increased awareness of benefits and
opportunities of agritourism
 Agritourism Policy Dialogue – CTA -June
20...
Tourism Sector Leakage
 The IFC’s 2015 study into agritourism linkages
highlights the high level of food imports used by
...
VASAP Process
Situation
Analysis
• CTA Policy Dialogue Workshop
•Review of Vanuatu agricultural and tourism sector policie...
Vanuatu Tourism Arrivals
www,tripconsultants.co
0
50000
100000
150000
200000
250000
300000
International Air 2006 - 15 Cru...
Agritourism Definition
Agribased
Attractions
and Tours
Value Added Agritourism
Products
Tourism and Productive Sector Link...
www,tripconsultants.co
Agritourism –
Tourism Products
Agritourism includes
attractions and tours
which have a
significant agricultural
focus
Exam...
Agritourism
Attractions
Most attractions are
component of larger
tourism experience or
tour rather than major
attraction o...
Agritourism – Tourism
and Productive Sector
Linkages
Agritourism includes
the supply and demand
linkages between the
produ...
Supply Side Constraints
 Hotels and restaurants identify a lack of reliable supply
of high quality local produce as the k...
Opportunities
 Increased production of fruit and vegetables
through lead producer/aggregator model and
scaling up existin...
Opportunities
 Improve knowledge and increase direct links
between hotels and production – ie information
exchange, hotel...
Agritourism Strategic
Framework
Strategic Goal
 Enhanced Economic Growth from strengthened
linkages between the productiv...
Thank Yu Tumas and Fa’afetai
www,tripconsultants.co
Upcoming SlideShare
Loading in …5
×

2nd Pacific Agribusiness Forum: Ross Hopkins "Vanuatu Agritourism Strategic Action Plan"

422 views

Published on

Promoting regional trade and agribusiness development in the Pacific :
2nd PACIFIC AGRIBUSINESS FORUM

"Linking the agrifood sector to the local markets for economic growth and improved food and nutrition security"
Organised by PIPSO, CTA, IFAD, SPC and SPTO
Tanoa Tusitala Hotel, Apia, Samoa, 29th August -1st September 2016

Published in: Health & Medicine
  • Be the first to comment

  • Be the first to like this

2nd Pacific Agribusiness Forum: Ross Hopkins "Vanuatu Agritourism Strategic Action Plan"

  1. 1. “Vanuatu Agritourism Strategic Action Plan” Ross Hopkins, Principal, TRIP Consultants
  2. 2. Vanuatu Agritourism Strategic Action Plan Ross Hopkins August 2016
  3. 3. Background  Increased awareness of benefits and opportunities of agritourism  Agritourism Policy Dialogue – CTA -June 2016  IFC Baseline Demand Study – highlighted the opportunity for import replacement  Agritourism Steering Committee formed  New Zealand Government support to develop Agritourism Strategic Action Plan  Complements other MFAT support in tourism and agriculture www,tripconsultants.co
  4. 4. Tourism Sector Leakage  The IFC’s 2015 study into agritourism linkages highlights the high level of food imports used by hotels and restaurants  The study estimates that approximately 54 percent of all fresh produce used by hotels and restaurants in Vanuatu are imported (equivalent to VUV1.5 billion (USD $15.6 million)  Import levels are high for vegetables (50 %), fruit (30 %) and meat, seafood and dairy products (60 %).  The level of imported supplies (leakage) is increasing (post Cyclone Pam)www,tripconsultants.co
  5. 5. VASAP Process Situation Analysis • CTA Policy Dialogue Workshop •Review of Vanuatu agricultural and tourism sector policies and studies •Review of global/regional literature on agritourism development •Definition of stakeholder roles and activities •Identification of key issues and strategic implications and constraints •Situation Analysis Report Stakeholder Consultation •Consultation with ASC and public private stakeholders August 2016) •Consultation with regional organisations and donors (July/August 2016) •Identification of possible 'Early Wins' •Agritourism Planning Workshop (September 2016) with stakeholders Draft and Final VASP •Draft VASAP (October 2016) •Written comments and stakeholder feedback (October 2016) •Final VASAP (November 2016) •MFAT Vanuatu Agritourism Programme Design and Implementation (2017) www,tripconsultants.co
  6. 6. Vanuatu Tourism Arrivals www,tripconsultants.co 0 50000 100000 150000 200000 250000 300000 International Air 2006 - 15 Cruise passengers 2006 - 15 Tourism Arrivals 2006 - 2015
  7. 7. Agritourism Definition Agribased Attractions and Tours Value Added Agritourism Products Tourism and Productive Sector Linkages www,tripconsultants.co
  8. 8. www,tripconsultants.co
  9. 9. Agritourism – Tourism Products Agritourism includes attractions and tours which have a significant agricultural focus Examples include the markets, attractions such as Tanna Coffee Centre, the Summit Gardens and Eden on the River, ACTIV as well as farm and plantation tours www,tripconsultants.co
  10. 10. Agritourism Attractions Most attractions are component of larger tourism experience or tour rather than major attraction of agritourism tour Agritourism products showcase the strengths of Vanuatu – unspoilt natural/organic product and unspoilt people and environment Constraints exist for many businesses including inadequate marketing and limited access to finance www,tripconsultants.co
  11. 11. Agritourism – Tourism and Productive Sector Linkages Agritourism includes the supply and demand linkages between the productive sector and tourism Tourism operations (restaurants and hotels) are significant consumers of local produce However substantial gaps exist in the supply chain resulting in a high level of imports www,tripconsultants.co
  12. 12. Supply Side Constraints  Hotels and restaurants identify a lack of reliable supply of high quality local produce as the key constraint  There are a number of productive constraints, including:  A lack of modern infrastructure, technology and farming techniques  Inefficiencies of inter-island shipping, storage and road transport resulting in high cost and quality reduction  Poor access to training and extension services and lack of advisory and agribusiness skills  Lack of established and functional farmers associations/coops and low numbers of larger (lead) farmers  Lack of linkages between the buyers (hotels and restaurants) and the farmers (consolidators and lead farmers) www,tripconsultants.co
  13. 13. Opportunities  Increased production of fruit and vegetables through lead producer/aggregator model and scaling up existing commercial farmers ie Nasi Tuan model, Efate producers  Improving product quality through targeted extension support and technical advice ie crop planning, pest and disease control, agribusiness skills, harvesting, handling, storage and packaging  Extend growing season – irrigation, better seeds, farm management, technology – hydroponics and greenhouses www,tripconsultants.co
  14. 14. Opportunities  Improve knowledge and increase direct links between hotels and production – ie information exchange, hotel sponsored gardens (Ratua/Oyster Is), B2B  Increase demand for local produce and agribusiness attractions – destinational marketing and value added showcasing and packaging, information for tourists and business support  Build stronger producer organisations – through lead farmer model, training and supply chain support ie targeted extension, storage, transport www,tripconsultants.co
  15. 15. Agritourism Strategic Framework Strategic Goal  Enhanced Economic Growth from strengthened linkages between the productive sectors and tourism  Three Strategic Areas  Stronger Agritourism Attractions  Enhanced Value-added Agritourism Products  Increased supply and usage by tourism operators of local productive sector inputs www,tripconsultants.co
  16. 16. Thank Yu Tumas and Fa’afetai www,tripconsultants.co

×