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“Nature’s Way Cooperative: A Model for Agribusiness
Service Provision”
Michael Finau Brown, CEO NWC Nadi Airport Fiji
Nature’s Way Cooperative
A Model for Agribusiness Service
Provision
Michael Finau Brown- CEO NWC Nadi Airport Fiji
Proudly serving our
members since
1995
Natures Way Cooperative (Fiji) Ltd:
From small business to substantial
Agribusiness
33
391
290
459
656
910
728
688
614
902...
NWC was established in 1995 to undertake
mandatory quarantine HTFA treatment on
behalf of Fiji’s fruit and vegetable expor...
Chief Executive Officer
Manager
Research/Extension
3 Research/Extension
Officers
Manager Operations
HTFA Operators
Graders...
Key success factors
PPP (Private Public Partnership)
–The public sector cannot be successful
on its own nor can the privat...
Key success factors
Strong and focused leadership
• Agribusiness approach to service provision
with a focus on ‘profits’ a...
Key success factors
Focus on problem solving and innovation
• NWC Research and Extension Programme has
been very active ov...
Additional benefits of a
thriving export industry
• High quality ‘Fiji Red’ papaya is widely
available for local tourist a...
Local Market Opportunities
• NWC registered growers export 50%
of quality produce to overseas
markets (Australia and New Z...
Additional opportunities in Regional
Markets
• Australia – breadfruit, eggplant and fresh
ginger
• USA - papaya and breadf...
Vinaka
www.nwcfiji.com
2nd Pacific Agribusiness Forum: Michael Finau Brown "Nature's Way Cooperative: A Model for Agribusiness Service Provision"
2nd Pacific Agribusiness Forum: Michael Finau Brown "Nature's Way Cooperative: A Model for Agribusiness Service Provision"
2nd Pacific Agribusiness Forum: Michael Finau Brown "Nature's Way Cooperative: A Model for Agribusiness Service Provision"
2nd Pacific Agribusiness Forum: Michael Finau Brown "Nature's Way Cooperative: A Model for Agribusiness Service Provision"
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2nd Pacific Agribusiness Forum: Michael Finau Brown "Nature's Way Cooperative: A Model for Agribusiness Service Provision"

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Promoting regional trade and agribusiness development in the Pacific :
2nd PACIFIC AGRIBUSINESS FORUM

"Linking the agrifood sector to the local markets for economic growth and improved food and nutrition security"
Organised by PIPSO, CTA, IFAD, SPC and SPTO
Tanoa Tusitala Hotel, Apia, Samoa, 29th August -1st September 2016

Published in: Health & Medicine
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2nd Pacific Agribusiness Forum: Michael Finau Brown "Nature's Way Cooperative: A Model for Agribusiness Service Provision"

  1. 1. “Nature’s Way Cooperative: A Model for Agribusiness Service Provision” Michael Finau Brown, CEO NWC Nadi Airport Fiji
  2. 2. Nature’s Way Cooperative A Model for Agribusiness Service Provision Michael Finau Brown- CEO NWC Nadi Airport Fiji
  3. 3. Proudly serving our members since 1995
  4. 4. Natures Way Cooperative (Fiji) Ltd: From small business to substantial Agribusiness 33 391 290 459 656 910 728 688 614 902 672 596 520 834 840 0 266 266 178 49 135 674 37 154 185 140 33 391 290 459 656 1176 994 866 663 1037 1346 633 674 1019 980 0 200 400 600 800 1000 1200 1400 1600 1996 1998 2000 2002 2004 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 NWC Exports 1996-2015 NZ (tonnes) Australia (tonnes) Total (tonnes) Linear (NZ (tonnes)) Linear (Australia (tonnes)) Linear (Total (tonnes))
  5. 5. NWC was established in 1995 to undertake mandatory quarantine HTFA treatment on behalf of Fiji’s fruit and vegetable export industry. Natures’ Way Cooperative (Fiji) Ltd is registered under the Fiji Cooperative Act of 1996 and is owned and operated by the Fiji fresh produce export industry. Core business
  6. 6. Chief Executive Officer Manager Research/Extension 3 Research/Extension Officers Manager Operations HTFA Operators Graders/Packers Manager Accounts Manager Administration /HR BOARD OF NATUER’S WAY COOPERATIVE (FIJI) LTD NWC Organization Structure
  7. 7. Key success factors PPP (Private Public Partnership) –The public sector cannot be successful on its own nor can the private sector. –Success can be achieved when both sectors are working together appropriately
  8. 8. Key success factors Strong and focused leadership • Agribusiness approach to service provision with a focus on ‘profits’ and risk mitigation • Mediating between various stakeholders to keep them together and engaged over common goals • Enabling exporters and growers to interact with transparency and build long lasting business relations
  9. 9. Key success factors Focus on problem solving and innovation • NWC Research and Extension Programme has been very active over the past 10 years at solving problems and driving innovations • Focus on improving profitability for all actors in the value chain • NWC and the export industry likely would not have survived the various threats and challenges without this mechanism
  10. 10. Additional benefits of a thriving export industry • High quality ‘Fiji Red’ papaya is widely available for local tourist and non-tourist markets (except after TC Winston). • Export farmers engage more successfully in domestic trading with their ‘agribusiness’ experience • Export traders also supply local markets with better service, quality and price.
  11. 11. Local Market Opportunities • NWC registered growers export 50% of quality produce to overseas markets (Australia and New Zealand) • The other 50% is channelled to the hotels and local municipal markets.
  12. 12. Additional opportunities in Regional Markets • Australia – breadfruit, eggplant and fresh ginger • USA - papaya and breadfruit • New Zealand – wi, bitter melon, other gourds, jackfruit
  13. 13. Vinaka www.nwcfiji.com

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