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New Tools for Local Marketing


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The opportunities on the Web for locally oriented businesses are exploding. Join us for an in-depth conversation about how to harness this revolution for your business.

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New Tools for Local Marketing

  1. 1. New Tools for Local Marketing<br />The landscape is changing.<br />
  2. 2. Geographically target the Web<br />Search engine optimization<br />Web advertising<br />The mobile web<br />Blogging<br />Social media<br />Putting it all together<br />
  3. 3. SEO for local business<br />Google Matters<br />Google Places<br />Incoming links<br />Lots of quality content<br />Video<br />On page factors<br />
  4. 4. Web advertising for local business<br />Google Adwords<br />Target key words and phrases<br />Target geographic areas<br />Set tight budgets<br />Facebook<br />The revolution<br />Pinpoint targeting<br />Fan pages<br />Opening the lines of communication<br />
  5. 5. The Mobile Web Revolution<br />2013 – more people will visit websites from a phone than from a desktop computer. – Gartner Group<br />The GPS is the key<br />Search by voice<br />Click to call<br />Ads can target smart phones<br />
  6. 6. Social media for local business<br />Services that I actually use<br />Yelp<br />Twitter<br />Facebook<br />Services that are hot but not for me<br />FourSquare<br />Google Buzz<br />GoWalla<br />
  7. 7. What is a blog?<br />A user-friendly website.<br />Systematically develop deep content.<br />Stay in touch with your customers.<br />Produce an RSS News Feed.<br />Your market can subscribe.<br />
  8. 8. What is an RSS news feed? <br />RSS stands for “Really Simple Syndication.”<br />An efficient way for you to use the Net to distribute timely information.<br />
  9. 9. The old way<br />
  10. 10. Boo!<br />
  11. 11. The new way<br />
  12. 12. Yay!<br />
  13. 13. Lots of ways to subscribe<br />Email<br />News Reader<br />Twitter<br />Facebook<br />
  14. 14. Building your subscriber base<br />In-Store<br />Facebook<br />Traditional Advertising<br />
  15. 15. Putting it all together<br />Content Management<br />Wordpress<br />Drupal<br />Joomla!<br />Subscription Management<br />Feedburner<br />Mailchimp<br />
  16. 16. Conclusion<br />SEO for local business<br />Web advertising for local business<br />The mobile web<br />Blogging<br />Social media for local business<br />Putting it all together<br />
  17. 17. Resources<br /><br /><br />