Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

4th Annual Global Investor Survey: Infographic

158 views

Published on

Infographic: Brunswick’s 4th survey on the international investment community’s use of digital and social media finds the global investment community continues to look to companies as their primary source of information as they form their investment recommendations and decisions.

Published in: Data & Analytics
  • Be the first to comment

  • Be the first to like this

4th Annual Global Investor Survey: Infographic

  1. 1. The Investment Community’s Use of Digital and Social Media Brunswick’s fourth survey on the international investment community’s use of digital and social media finds the global investment community continues to look to companies as their primary source of information as they form their investment recommendations and decisions. However, investor and analyst interaction with digital media continues to increase in nearly all categories and deeper online engagement continues to drive investment action. This year, more than half of those surveyed said they investigated an issue after reading a blog, and more than one in four said they have made an investment decision based around a blog post. Social & Digital media is increasingly driving investment decisions USA EUROPE ASIA Investors who made an investment based on seeing information on: BLOGS MICRO-BLOGGING SERVICES MESSAGE BOARDS SOCIAL NETWORKING SITES 28% 10% 9% 4% 25% 12% 9% 7% 28% 23% 20% 15% 21% no, probably not 4% no, definitely not 6% unsure 23% yes, definitely 47% yes, probably Most investors see the role of digital media increasing 7/10say that digital media sources will play a larger role in investment decisions Information direct from companies remained the highest ranked resource for investment decisions INFORMATION DIRECT FROM COMPANIES REALTIME SUBSCRIPTION INFORMATION SOURCES ANALYST RESEARCH PRIMARY MARKET RESEARCH ONLINE BUSINESS MEDIA PRINT BUSINESS MEDIA DIGITAL MEDIA 1ST 2ND 3RD 4TH 5TH 6TH 7TH CONTACT: Jason Golz jgolz@brunswickgroup.com Sparky Zivin szivin@brunswickgroup.com www.brunswickgroup.com Brunswick Insight distributed the survey to several thousand buy-side investors and sell-side analysts in the U.S., Europe and Asia in October 2013. Long-term trends (2009 -2014)

×