PREVIOUS EDITIONSCONCEPT 1ST EDITION| 2008: SEEDS PLANTED The event was the first to bring to Brazil the discussion about the applicability of open innovation in our context, bringing the very creator of the concept of open innovation, Henry Chesbrough, to interact with specialists, executives, academics and formulators of public policies. 2ND EDITION| 2009: EXPERIENCES EXCHANGED The success of the event and the good receptivity of the managers made the second edition a reality, creating a moment where disciples of open innovation could meet and exchange experiences. Lasting two days, the event saw the exclusive participation of Prof. Chesbrough and 46 panel members in 4 discussion panels and 6 technical sections. 350 participants registered representing 156 different institutions. 2009 was the official launch of the Open Innovation Center – Brazil, an initiative of Chesbrough and Brazilian companies and institutions. 3RD EDITION| 2010: TRAINING GIVEN Besides maintaining the 2009 format, the Center offered an intensive course, with the participation of professor Chesbrough, so that those who practice open innovation could improve their knowledge of the best practices and challenges and so that they could carry out increasingly successful open innovation programs that made an impact.
PREVIOUS EDITIONSTHEMATIC AXES Innovation management practices in companies in Brazil Coordination of public Training the mechanisms for innovation manager fostering innovation THEMATIC AXES Entrepreneurship and Local and global Corporate venturing innovation networks
PREVIOUS EDITIONSPARTNERS Business Schools and Research Groups Technological Innovation Government Agencies Nuclei Associations
PREVIOUS EDITIONSRESULTS 2010 EDITION 350 170 innovation participant managers companies present 15 states 35 support institutions represented 15 sponsor companies 75 professionals trained on the “Open Innovation Management” course
PREVIOUS EDITIONSPRINCIPAL PARTICIPANT ORGANIZATIONS 3M DuPont Oi Agência Click Elsevier Omnisys Agência Nacional de Energia Elétrica Embraer P.E.C.E. Algar Embrapa Petrobrás Allagi EMS Plantarium ALOG Datacenters do Brasil Endeavor Protec Anidro do Brasil Farmacore Biotecnologia PUC -SP Anpei FEI Rapp Brasil Anprotec Festo Rede Globo ASR Labs Fiat Rigesa Bradesco Fibria Sabesp Banco do Brasil Fiesp Santander Banrisul Fórum de Inovação SBGC BASF Fosfertil Sebrae BCS Tecnologia Fundação CERTI Scopus Beans Fundação Dom Cabral SESI Biocam FIA SIMI Braskem FNQ Suzano Papel e Celulose Buscapé GM Syngenta Proteção de Cultivos Camargo Correa Guivaudan do Brasil C.E.S.A.R Herbarium Tecnisa S/A CAB ambiental IBOPE Media UFRGS Centrim - Brighton iG Unigen Tecnologia do DNA Chemtech Imcopa Unisinos Ci&T Innovatech Medical Universidade de Caxias do Sul Cristália INPI Universidade Federal de Uberlândia CTBC Telecom Johnson & Johnson University of Brighton Dannemann Siemsen Masterminds Venture Capital USP Delphi Automotive Neo Intelligence Vale Dow Corning OESP - O Estado de SP Vallée 7
PREVIOUS EDITIONSON-LINE MEDIA COVERAGE 16,845 pageviews 11,891 visits 9,020 single visitors * 6-month period Mailing list with over 5,000 self-registered contacts (Single) viewings: from 19% to 49%, With an average of 29% * E-mails sent by the Center 9
2011 EDITIONIV EDITION PROPOSAL The proposal for the IV Open Innovation Seminar is to create a moment so that companies that practice open innovation can develop or leverage their innovation network and provide their open innovation projects with visibility. 11
2011 EDITIONOBJECTIVES Connect companies, academy and the government to collaborative innovation projects and networks. Leverage innovation networks, partnerships and cooperation agreements at different levels. Explore practices and results of open innovation in Brazil and worldwide. Consolidate communities that practice open innovation in Brazil. 12
2011 EDITIONVENUE 2nd consecutive year as one of the 15 best hotels in São Paulo for events, by the Viagem de Negócios magazine of publishers Editora Abril. “Jacaré de Diamante” ONE OF THE MOST COMPLETE AND Award in the category “Best Large SOPHISTICATED SPACES IN SÃO PAULO Hotel for events”. CHOSEN FOR THIS EDITION Strategically located in the new business heart of the city of São Paulo. 3.000m² of total events area, handling more than 1,300 people.
2011 EDITIONPROGRAM FORMAT November 23 SEMINAR For 1.500 people, presenting the major cases in open innovation, panels of specialists, local and international speakers and technical sessions. Grand Hyatt Hotel | São Paulo Avenida das Nações Unidas, 13.301 São Paulo - SP
2011 EDITIONPROGRAM FORMAT November 24 and 25 COURSES Courses open to the public, with local and international instructors, on emerging topics in open innovation. OPEN INNOVATION ARENAS Innovation arenas jointly constructed with sponsors to present cases, debates and to issue challenges to the public and private sectors. HENRY CHESBROUGH Clinic Hours for advising the sponsor companies and in-company events with Prof. Henry Chesbrough.
2011 EDITIONBENEFIT OPTIONS SEMINAR In this edition, the event intends to approach themes suggested by 23|11 participants and approved by a theme committee composed of representatives of the sponsor organizations, the OIC and partner COURSES institutions in the organization, such as Fundação Dom Cabral. 24 and 25|11 • International SpeakersOPEN INNOVATION • Panels of Specialists ARENAS • Technical Sessions HENRY • Case Studies CHESBROUGH
2011 EDITIONBENEFIT OPTIONS • Technological Innovation SEMINAR RD&I. Technological roadmapping. Project portfolio and pipeline. Technology management. 23|11 • Innovation in Services Services models. Experience and interaction. Services design. Creation of COURSES platforms. 24 and 25|11 • Co-creation and Collaboration User-based innovation. Ideas management. Innovation communities andOPEN INNOVATION networks. Crowdsourcing. ARENAS • Design Thinking Creative problem solving. Ideation techniques. Rapid prototyping. Facilitation of creative processes. HENRY CHESBROUGH • Corporate Venturing Entrepreneurial model. Organizational structures. Venture capital. Investment process.
2011 EDITIONBENEFIT OPTIONS SEMINAR • Innovation Challenges in the Public Sector 23|11 Presentation of cases and putting together collaborative innovation and co-creation projects in the public sector. • International Bilateral Agreements COURSES 24 and 25|11 Working groups to discuss and/or implement international cooperation projects. • Collaborative Networks in the Value ChainOPEN INNOVATION ARENAS Forums, panels and workshops with participants from innovation programs in manufacturing chains. • Triple Helix: Government, University and Company HENRY Meetings to discuss and expand government-university-company CHESBROUGH cooperation programs.
2011 EDITIONBENEFIT OPTIONS • In-Company Events Internal lectures for around 300 people or working meetings with up to 20 people in the Rio-São SEMINAR Paulo axis. 23|11 COURSES • Clinic Hours 24 and 25|11 Two-hour working meetings with up to 10 people, in a private room within the Open Innovation Seminar.OPEN INNOVATION ARENAS HENRY • Courses CHESBROUGH Intensive closed or open courses, within the Open Innovation Seminar.
VENUE• Grand Hyatt Hotel | São PauloAvenida das Nações Unidas, 13.301São Paulo - SPMORE INFORMATION• Open Innovation CenterMarina Mendesmarina.firstname.lastname@example.orgSkype: marinasmendesTel: +55 11 3500 5065Maria Clara Cavalcanticlara.email@example.comSkype: maria.clara.cavalcantiTel: +55 11 3500 5065• R.Hamam EventosCarla Colonnacarla@rhamam.com.brSkype: carla.rhamamTel: + 55 11 3676 0688