Uefa euro2004 newsletter 5

5UEFA EURO 2004™
NEWSLETTER
S E P T E M B E R 2 0 0 3

“More than 30,000 tickets sold in six hours
is unbelievable and demonstrates the sort of enthusiasm
that the tournament is generating.”
MARTIN KALLEN
Chief Operations Officer – Euro 2004, S.A.
This Newsletter is published by
Euro 2004, S.A.
Avenida da República, 53
PT-1050-188 Lisboa
Portugal
Phone: (+351) 21 799 2004
Fax: (+351) 21 799 2099
Editor:
Frits Ahlstrøm
Senior Writers:
Graham Turner and António Florêncio
Acknowledgements:
Ana Gonçalves, Jacinta Johnston, Fabienne Lima,
Afonso de Melo and Helen Wood
Design:
EURO RSCG DESIGN (Lisbon)
Layout / Setting:
Strøm & Streg (Helsingør)
Printing:
Fernandes & Terceiro (Carnaxide)
Front Cover:
A collection of the official uniforms for UEFA EURO 2004™.
DESIGN: ISILDA PELICANO
2

4 Dressing up
for the big occasion
6 16 matches sold-out
9 Host City Icons
CONTENTS
3
12 Training Centres
14 Extra-time
is the best part of the Game
18 Volunteers
21 Playing
the MasterCard
26 Lion’s Roar
fills new Alvalade Stadium

Isilda Pelicano is the designer chosen to
produce the uniforms for UEFA EURO
2004™. Her creations stood out from the
other proposals due to their classical but
not too conservative style.
“My objective is to make people feel
at ease, attractive and happy wearing
these uniforms” claimed the Portuguese
designer, who from 1991 has been pro-
ducing collections under her own name.
“I feel like a player who has finally made
the first team!” Orange and brown are
the colours that have formed the basis of
her inspiration “founded on the tournament
logo, with imagination doing the rest”.
Aware of the importance of being chosen
from amongst nine other proposals, Isilda
Pelicano emphasizes, “the tasks and
responsibilities that lie ahead” and the use
of Portuguese materials for the uniforms.
Gilberto Madaíl, Portuguese Football
Federation President and Chairman of
the Board of Euro 2004, S.A., highlighted
the fact the designer chosen is Portuguese
and pointed out some decisive factors in
choosing Isilda Pelicano: “the right quality
at the right price” and “the perfect balance
between the classic and the contemporary
is impressive”.
Born in 1949 in Alfaiates (Guarda), Isilda
Pelicano graduated in fashion design from
IADE, the Institute for Visual Arts and
Design. She has taken part in various
4
Dressing up
for the big Occasion
Isilda Pelicano, the designer
of “classical but not too
conservative” uniforms.
PHOTO:Euro2004,S.A./FRANCISCOPARAISO

5
competitions and fashion shows, such as
‘Filmoda’ and ‘Portugal Fashion’. In 1991
she won the ‘Smirnoff Fashion Award’.
Her experience in the area of uniforms
has grown since creating a department
within her own company solely dedicated
to designing uniforms. Projects include
designs for the Gregorian Choir in Lisbon,
Citizens Advice Bureau and Portugal
Telecom for Expo ‘98. Her next challenge
is to create and produce the ‘playing kit’
for everyone involved in UEFA EURO
2004™.
Gilberto Madail, president of
the Portuguese Football
Federation, was delighted to
welcome a top Portuguese
designer on board.

rush for tickets has continued and, at the
time of writing, 16 of the 31 matches had
been completely sold-out. For five other
matches, tickets are available in Categories
1 and 2, while for the other 10, only
Category 1 tickets are available.
At this stage, ticket sales are at the
same level as for EURO 2000 – which is
a healthy sign, bearing in mind that, prior
to the tournament in Belgium and the
Netherlands, the public was aware that
no fewer than six of the 31 games were
guaranteed to involve the hosts.
“It’s not a question of getting carried away
by euphoria,” comments Pat Day, EURO
2004 Liaison Officer “because there’s still a
long way to go. But it’s true to say that
ticket sales have gone as well as we could
have hoped – especially as people had
warned us that booking well in advance is
not really part of the Portuguese psyche.
So, apart from being satisfied with healthy
ticket sales, it’s motivating to see how
much enthusiasm is being displayed by the
Portuguese public.”
The fact is that 30.2% of the allocated
tickets have stayed in Portugal, while
England and Germany top the list of
‘visitors’ and the USA has weighed in with
an impressive 8.2% of ticket sales.
The ultimate objective, of course, is that
the 31 matches should be played to full
houses – which is why the final phases of
ticket sales will be as flexible as possible.
Once the draw for the final tournament has
been made in November, each of the 16
6
16 matches
sold-out
Pat Day and Martin Kallen are pleased with
the public’s response to the second phase of
ticket sales.
Portuguese support was
spectacular at the EURO
2000 finals and the fans were
just as enthusiastic when
their team took on Brazil.
The public’s response to the second phase
of ticket sales that started in August could
hardly have been more enthusiastic –
30,000 match tickets sold in six hours!
“I’m very pleased;” commented Chief
Operations Officer Martin Kallen, “and I
must confess I wasn’t expecting quite such
a response from the supporters. More than
30,000 tickets in six hours is unbelievable
and demonstrates the sort of enthusiasm
that the tournament is generating.”
Some 38% of the 1.2 million tickets for
UEFA EURO 2004™ have been offered to
the general public and, after the first phase
of sales, 272,292 had been allocated at
an average of around eight tickets per
applicant. During the second phase, the
PHOTO:TONYMARSHALL/EMPICS

national associations will be offered 20% of
stadium capacity or 6,000 tickets – which-
ever is greater. If any national association
doesn’t require as many tickets, there will
be a chance to re-configure the seating at
the venue, in coordination with security
experts, with a view to offering additional
tickets to the other competing association
or to the general public.
7
Tournament Director António Laranjo, left, and Chief Operations Officer Martin Kallen
flank Gilberto Madaíl, chairman of the Euro 2004, S.A. board, at the Press Conference
held at the Pavilhão Atlântico in Lisbon to launch the second phase of ticket sales.
German supporters have
booked tickets for Portugal
hoping to see Michael
Ballack and his team-mates
in action.
Scottish fans travelled in
large numbers to see their
team in Germany – and
are confident of seeing their
team in Portugal as well.
English fans snapped up
UEFA EURO 2004™ tickets
after David Beckham’s
penalty had sealed a 2-1
home win over Turkey
in April.
PHOTO:NEALSIMPSON/EMPICS
PHOTO:MIKEEGERTON/EMPICSPHOTO:NEALSIMPSON/EMPICS

Fired
with Enthusiasm
Portugal has an unparalleled
reputation for its porcelain and
Vista Alegre has been making
top-quality products for 179
years. Now known as the Vista
Alegre Atlantis Group, the
company has decided to
celebrate its 180th birthday
in grand style by becoming
a National Supporter and
Licensee for UEFA EURO
2004™.
This means that the Vista
Alegre Atlantis Group will
have the exclusive rights for
the production and sale of
UEFA EURO 2004™ branded
porcelain, crystal, glass and
earthenware products.
Speaking at the UEFA EURO
2004™ Marketing and Media
Workshop, Bernardo Vascon-
cellos e Souza, Chief
Executive of the Vista Alegre
Atlantis Group said “This
decision not only confirms the
unique position of Vista Alegre
and Atlantis’s leading products
in Portugal, but also our
strategy for expansion into
international markets by posi-
tioning ourselves alongside
the major global brands that
are already part of the UEFA
EURO 2004™ marketing pro-
gramme.” The company will
be producing a wide range
of products and hopes that
their brand-name will become
even stronger throughout
Iberia and beyond as a result
of its association with UEFA
EURO 2004™.
Blue Seats
Work at the new FC Porto
stadium – named the Estádio
do Dragão – is forging ahead
and the seats are already
being put in place. By the time
of writing, seats had been
installed in one stand as well
as all the upper tiers. It will be
no surprise to FC Porto fans to
learn that the seats are blue.
But they might be pleasantly
surprised when they get a
chance to sit on them. They
are similar to cinema seats
and have been ergonomically
designed for greater spectator
comfort.
8
FLASH
MasterCard and Portuguese bank BPI are
already enjoying success with the special BPI
EURO 2004™ Card, with Portuguese model
and TV presenter Fernanda Serrano helping Pelé
and Eusébio at the official launch.
BPI Play
an Ace
Portuguese bank BPI, National Supporter of
UEFA EURO 2004™ has capitalized on its
partnership with MasterCard. They recently
launched the BPI EURO 2004™ Card in
association with other national and inter-
national sponsors of the event. This is sup-
ported by an aggressive commercial program
and advertising campaign. This is a credit
card that gives the public a chance to win
match tickets, as everyone who uses the card
for 50 euros or more automatically goes into
a daily draw where 10 tickets are up for
grabs. This daily draw will last 9 months,
totalling 2.740 tickets!
The BPI EURO 2004™ Card doesn’t involve changing banks; it’s
free of charge as long as your average monthly balance is 150
euros or more; and it’s valid for the 30 million or so establishments
worldwide that accept MasterCard. What’s more, everyone who
acquires a BPI EURO 2004™ Card will, as soon as he or she uses
it for the first time, receive a free gift of a BPI EURO 2004™ watch.
In addition, the top 500 card-holders, based on the biggest volume
of invoicing up to 31 May 2004, will win a football signed by Eusébio
and Pelé.
BPI and MasterCard are interlocking their activities with National
Supporters such as the Vista Alegre/Atlantis, who is offering a
discount to all card-holders who win a ticket in the BPI promotion,
from now until July 2004. Galp Energia is offering Galp pay cards to
BPI EURO 2004™ card-holders and, to those lucky enough to win
match tickets in the draws, a special card with a balance of 50
euros to those who have made a purchase at a Galp petrol station
during the month proceeding the draw. CTT, who has already
supported UEFA by distributing the Ticket Application Forms in the
first phase of ticket sales, will help distribute the card application
forms in its post offices nationwide.
In recent years, the teamwork
between UEFA and the Inter-
national Committee for the Red
Cross (ICRC) has been producing
results. UEFA has offered financial
support to specific programmes
such as the fight against land-
mines, the protection of children
in war zones and projects aimed
at providing basics such as food
and water. For the first time, UEFA
has established a direct link
between the final tournament of
the European Football Champion-
ships and charity projects, with
Patrick Gasser of UEFA chairing a
meeting to polish up cooperation
with the ICRC during UEFA EURO
2004™.
Marina Pincarilho,
Head of Marketing of Vista Alegre.

9
The Mercado de Loulé is a market hall with
fascinating architecture, located in the
centre of the city. The building dates from
1904 and distinguishes itself from its sur-
roundings through its neo-Arabic influence.
Its arches are decorated with a horse-shoe
design and one of its noble towers is used
to symbolise the city.
Loulé
Coimbra
A series of icons has been created to identify the host cities for UEFA EURO 2004™.
Apart from making each city recognisable, they will enhance the sense of involvement
among the citizens at each venue and promote a sense of pride that the city is
graphically linked to the tournament. At the same time, the icons have been designed
in a coherent way so that they are obviously part of a ‘family’ and can be used as a
composite alongside the UEFA EURO 2004™ logo.
Host City Icons
The “Moliceiro” is a typical boat which was
used for many years to pick up the sea-
weeds (“moliço”) from the lagoon at Aveiro.
These weeds were an excellent fertilizer,
which accounts for the richness of the
Aveiro region as far as agriculture is
concerned. This kind of boat is gradually
vanishing but the traditional craft are being
recovered for summer lagoon races as well
as other festivities and cultural events.
The “Guitarra Portuguesa” is one of the
most important solo instruments in tradi-
tional Portuguese music. Fado, for exam-
ple, wouldn’t be the same without it. As
Coimbra has such strong links to Fado, the
guitar has been chosen to symbolise the
city and, as Fado is essentially melancholic,
the guitar image ends in the shape of a
tear-drop.
Aveiro

The “Torre dos Clérigos” is a large tower
that sits behind the church of the same
name. It was designed by an Italian
architect – Niccolò Nasoni – in 1754. The
tower’s six floors rise to a height of some
250 feet (76.25m), which makes it one of
the tallest structures in the north of
Portugal. You can climb 225 steps to the
top of the belfry, where you’ll be rewarded
with one of the city’s finest views of Porto
and the river Douro. The Italianate baroque
“Igreja dos Clérigos” on the same site is a
church also built by Nasoni and pre-dates
the tower.
10
Guimarães
Porto
Leiria
The “Padrão do Salado” is a Gothic
monument constructed during the reign of
King Don Afonso IV to commemorate the
Battle of Salado fought in 1340. This cross,
erected in 1342, was offered by Pero
Esteves, a merchant from Guimarães
residing in Lisbon. The battle crossed the
Salado River, requiring the Portuguese
troops to face the king of Granada’s troops
on the other side. Don Afonso IV’s bravery
during this battle earned him the nickname
of “Afonso The Brave”.
The Castelo de Leiria is an imposing
Gothic-style castle which dominates the
city’s skyline and which is famous for its
central tower. Even though extensive
restoration work has been done in recent
years, the view from the castle’s balconies
remains unchanged and unforgettable. The
castle is also one of the best places to
observe the city’s forests, which date back
to the 14th century, when the ‘farmer king’,
Don Dinis, established the pine plantations
on the site.

The “Janela Tradicional” is a window
that reflects the magnificent multi-cultural
architectural styles of buildings and monu-
ments rooted in the city’s Roman and
Moorish past. The same can be said about
the traditional decoration of the houses
with colourful ceramic tiles and elaborate
wrought-iron lattices on the windows,
balconies and historic street lamps that
line the narrow alleys. One of the most
beautiful and typical examples uniting all
those features is the traditional window.
11
Faro
Braga
Lisbon
The “Arcadas” were the cloisters used as
an arrival point in the city of Braga. They
also include the Lapa church, constructed
at a later date and were used as a hub
of activities, among them market-trading,
tax collection and customs. They were
constructed in the XVII century and have
provided shelter and business to mer-
chants ever since. The design represents
the church steeple and the arches in all
their glory.
One of Faro’s immediately identifiable
landmarks is the “Arco da Vila”. The Town
Arch was designed by the italian architect
Francisco Xavier Fabri, commissioned by
bishop Francisco Gomes de Avelar. It
stands on the site formerly occupied by
a medieval gate. The arch marks the
entrance to the ‘Vila Adentro’, the city’s
historic centre, and an image of Saint
Thomas is displayed in a niche within the
arch. The structure is also popular with
storks, who can’t resist the temptation to
build their nests on top of it …

The first step in selecting the final list of
Official Training Centres, which UEFA
EURO 2004™ is recommending to the
sixteen finalists was to send the technical
requirements to the Municipalities and
Regional Football Associations.
The Tournament Director’s department,
responsible for choosing the candidates,
finalised the process at the beginning of
2002 and in April and May of that same
year, visited the potential training centres,
meeting all parties involved and has con-
tinued to do so on a regular basis from
then on. After a detailed and exhaustive
analysis, the candidates were chosen by
September 2002 and contracts duly pre-
pared.
During the ‘500 days to go’ countdown
event in January this year, the Training
Centres were officially announced – an
essential element for the success of the
European Football Championship.
It is fundamental for the national teams
who are taking part in UEFA EURO 2004™
to have access to facilities, which fulfil
UEFA requirements, and which provide full
privacy and security in the training centres,
12
Training Centres
Left:
Excellent playing surface
at the Estádio Municipal in
Covilhã, near Coimbra.
Right:
The gym at Marinha Grande,
close to Leiria.
Manuel Quaresma (left)
inspects the pitch at one of
the training centres.
Top:
The five-a-side pitch at the
training centre in Melgaço,
near Braga.
Bottom:
Children kick a ball around
on the green, green grass
at Mafra, where their idols
will train next year.

13
You can hardly see the
woodwork for the trees at
the beautiful rural setting
at Quiaios.
Top right:
The brand-new training
centre at Povoa de Varzim.
Right:
The training pitch at Vila
Nova de Gaia, just outside
Porto.
at a cost negotiated by Euro 2004, S.A.
This does not mean that a national asso-
ciation cannot opt for any other training
centres. However, this does mean that they
would not be able to take advantage of the
financial rate, which only applies to the
Official Training Centres.
Finally, in fulfilling the UEFA requirements,
the Official Training Centres, which have
been selected, can look forward to
providing high levels of technical and
sporting facilities. In addition, the Training
Centres located in various parts of the
country, can enjoy being part of UEFA
EURO 2004™, and in turn driving forward
greater participation, commitment and
growth in the regions.
City Training Centre Hotel
Braga Centro de Estágio de Melgaço Monte Prado
Complexo Desportivo de Barcelos Ofir
Guimarães Complexo Desportivo do Vitória SC Guimarães
Porto Estádio Municipal da Póvoa de Varzim Novotel
Complexo Desportivo da Vila de Pedroso Holiday Inn
Aveiro Parque Desportivo de Oliveira do Bairro Hotel
Estádio Municipal de Anadia Grande Hotel da Cúria
Centro Desportivo da Mealhada Grande Hotel do Luso
Coimbra Estádio Municipal do Fontelo – Viseu Montebelo
Estádio Municipal de Futebol da Covilhã Turismo/Mélià
Centro de Estágio Rosa Naútica Quiaios
Leiria Estádio Municipal da Marinha Grande Praia da Vieira
Complexo Desportivo das Caldas da Rainha Internacional
Estádio Municipal de Óbidos Marriot – Praia d’El Rei
Centro de Estágio de Rio Maior Centro de Estágio
Lisboa Centro de Treino do GD Estoril Praia Quinta da Marinha
Centro de Estágio do Sporting CP Centro de Estágio
Parque Desportivo Municipal de Mafra Vila Galé – Ericeira
Centro de Treino do SCU Torreense Golf Mar
Estalagem do Sorraia – Coruche Estalagem do Sorraia
Algarve Complexo Desportivo de Vila Real de Sto. António Iberotel
Estádio do Portimonense SPG.C Delfim – Alvor
Campo da Restinga – Alvor Pestana Carlton – Alvor

Madalena Torres is experiencing one of
the greatest challenges of her life – the
promotion of Portugal at national and inter-
national levels. Coming from the private
sector, she believes that she has “reached
the stage where I would like to do some-
thing for the country where my children will
be brought up”.
She has no doubts as to the effect UEFA
EURO 2004™ will have on Portugal: “This
event is so high-profile that the image of
our country can only benefit from it. This
will provide us with an extraordinary op-
portunity to show the world our historical
heritage, our traditions, our hospitality, as
well as to demonstrate that Portugal is a
modern country with the ability to organise
great events, a reliable country, a country
forever linked to the oceans, in our history,
present and future”.
In charge of promoting Portugal as a top
tourist destination, Madalena’s ambition is
“to take advantage of the fact that the
tournament will be held here and use it to
project our image and tourist attractions
to the whole world. Our aim is to persuade
the 500,000 fans we are expecting to
visit us next year to stay for their summer
holidays with their families and friends
and get to know Portugal better – from
North to South. This is a country of great
diversity within a small distance and we
expect UEFA EURO 2004™ to have a
positive knock-on effect on tourism flows
in coming years”.
Madalena Torres has done her homework
and made comparisons. “At EURO 2000,
the fans stayed in Belgium and Holland for
an average of 1.2 days. We want people
to stay in Portugal for at least 3 or 4
days”.
“The work we have already done has been
praised by those involved in the process,”
she adds. “That is to say, ICEP, the Tourism
Office, Euro 2004, S.A., Portugal 2004, S.A
and of course by the Minister responsible
for these issues, José Luís Arnaut. At
international level, we are using images
inspired by Portuguese tourist symbols,
highlighting them in the relevant markets. In
Northern Europe, it is sun, sea and golf;
in France we emphasize culture and our
gastronomy. Our national campaign began
on 15th September, and the Portuguese
people were ‘called up’ by Luiz Felipe
Scolari to support and join the Portuguese
team. Then, in January 2004, it will be time
to inspire everyone by explaining why the
tournament is important for Portugal.
Finally, closer to the event, we will tell the
world that we are ready and willing to
welcome all our visitors – and very much
looking forward to doing so.”
15
“In Portugal Extra-timeis the
best part of the Game”
Madalena Torres “telling the
world that we are ready
and willing to welcome all
our visitors”.
Madalena Torres, 42 years of age, graduated in Law from the University of Lisbon.
She is on the Board of Administration at ICEP (Portuguese Institute for External
Commerce) and is responsible for tourism promotion in Spain, France, the United
Kingdom and the Netherlands. She is a Board member at IAPMEI (institute for
small and medium-sized businesses and investment) and the President of the
Committee at ICEP in charge of promoting Portugal as UEFA EURO 2004™ hosts.

But, having sold the exclusive rights, UEFA
has to do what it can to protect those
rights.
It’s easier said than done. A massively
popular event like UEFA EURO 2004™
tempts a lot of other companies to jump on
to the bandwagon without paying a fare.
That is maybe putting it too politely as illicit
operations are usually described by terms
that underline their illegality, like ‘pirate
merchandise’ or ‘ambush marketing’. If we
were in the Wild West, we’d be tempted to
16
Putting things to Rights
Officially licensed products
are the only ones allowed to
feature the official UEFA
EURO 2004™ logo, mascot
or trophy.
Regular readers of the Newsletter will
be aware that UEFA has so far signed
exclusive agreements with seven Official
Partners, two Official Technology Partners
and six National Supporters guaranteeing
that these sponsors, along with the official
broadcasters and licensees, are the only
commercial entities allowed to claim any
direct association with UEFA EURO
2004™. Among other things, they are the
only ones allowed to commercially use the
official logo, the official mascot and the
trophy.

Official UEFA EURO 2004™
mascot Kinas goes through
his paces at a ‘Rights
Protection’ presentation.
A foretaste of pleasures
to come. As ‘rights-holders’,
Coca-Cola and Carlsberg
can associate their Bouncy
Football and Human
Football games to the final
tournament.
Protection of commercial
rights was the subject of a
meeting with ten government
bodies.
police’s financial squad and the Trade Mark
Office. The immediate result was a decision
to set up a Rights Protection Committee
comprising representatives from each body
plus the Deputy Prime Minister’s office. The
aim is to coordinate action by public
authorities against illicit activities and to
ensure that appropriate measures are
implemented against violations of UEFA
EURO 2004™ rights. The Committee will
oversee preventive and remedial action in
all eight cities.
The immediate follow-up to the meeting
was direct contact, a few days later, with
the Customs authorities in order to
familiarise them with UEFA EURO 2004™
trade marks, logos and other rights. Within
days, they had intercepted a shipment of
6,000 fake UEFA EURO 2004™ footballs.
The general public is usually blissfully
unaware of what extreme lengths com-
panies are prepared to go to in order to
jump on the bandwagon. Even with nine
months to go before the ball starts rolling,
UEFA has already won 12 cases involving
the misuse of the trademark, while other
cases have involved the illicit use of tickets
in promotions or hospitality packages. At
the same time, there have been attempts
at ‘ambush marketing’ by companies
offering films, alcoholic beverages, fast
food, hospitality and travel packages. So
while the commercial partners warm-up for
the big show, the RPP is going to have a
busy year…
refer to cattle-rustlers – which is how the
‘branding’ concept originated.
To protect the rights and sort out the
wrongs, UEFA has set up its own RPP – a
Rights Protection Programme. Overall con-
trol is down to UEFA’s Legal & Commercial
Services but it is strongly supported by the
Marketing Operation Centre and Euro
2004, S.A. plus a worldwide legal network
of specialists in intellectual property rights
who are helping to protect the herd against
the cattle-rustlers, especially in the areas of
the globe where pirate merchandise is
most frequently produced.
But Portugal is obviously the focal point.
The country will be staging the biggest
sports event in its history and the author-
ities are already engaged in the combat
against the ambushers. At the end of June,
UEFA and Euro 2004, S.A. met representa-
tives of ten government bodies, including
the Public Prosecutor, the Customs, the
17

A grand total of 4,000 volunteers will be
aiming to make sure that everything at
UEFA EURO 2004™ goes like clockwork.
So far, the response has been over-
whelming. The aim was to have 3,000
candidates on the recruitment lists by
September 2003 but the target figure was
actually reached in June. Between now
and the end of the year, each and every
candidate will have been interviewed,
which means that a major Human
Resources network has been set up,
thanks to fundamental support from the
IPJ, the Portuguese Institute for Youth. As
soon as the selection process has been
completed, the priority will be to offer the
volunteers the best possible
opportunities for training
prior to the final tournament.
The training programme for
the volunteers will take place
between January and March
2004 and will consist of almost
18 hours of basic volunteer training,
customer services, crisis manage-
ment and first aid. During the
training period, the profile of each
volunteer will be matched to one of the
many roles that they will be asked to play.
Volunteers selected to be co-ordinators will
then progress to advanced training, with
particular emphasis on team management.
18
- a team of 4,000
The Volunteers
Media Centre translator
Photographers’ assistant
Parking controller

19
The work done by the volunteers will
be fundamental for the teams, the
media and the general public. They’ll
be manning Information Desks at the
main arrival points such as airports
and railway stations, where they will
need to offer expert advice on trans-
port, restaurants and the cities them-
selves. Others will be welcoming
special guests or driving official cars,
while a larger number will be on duty at
each stadium, helping with operational
tasks and, on matchdays, playing
roles in gate control, parking or helping
supporters to find the right access gate
and the correct seat. Language skills will
be an important element, with knowledge
of English taking pride of place. But there
will also be a select band of interpreters
who will liaise with each of the 16 finalists
and who will have to be permanently
available to make sure that the teams solve
any problems that might crop up.
But a much greater number of volunteers
will be working on the media side, wel-
coming reporters, manning Welcome
Desks, helping with accreditation proce-
dures, distributing team-sheets, assisting
photographers or helping to run Press
Conference Rooms, Press Boxes and
Mixed Zones – the areas where the media
can meet the players for post-match
interviews.
There’s no prototype for the UEFA EURO
2004™ volunteer. He or she must be over
15 but there is no upper age limit, nor are
there any restrictions on non-Portuguese
candidates. By definition, the role of
volunteer is not a money-making activity
but the successful candidates will be
helped in terms of transportation and
meals in addition to receiving their training,
uniform and so on. They will be among
the most visible faces at UEFA EURO
2004™ and their work will have a lasting
effect on the image of the tournament. It
goes without saying that their training is
fundamental and that the way they play
their roles within the team will be one of
the keys to the success of UEFA EURO
2004™.
Press Conference controller
Press Box assistant
Media Centre assistant
Controller of pitch photo-
graphers and ENG Crews Team translator
Media Centre Information
Desk assistant

20
FLASH
With the Countdown Clocks in
the other venues already running,
the set was completed when
the clocks in Lisbon and Porto
were unveiled in August. In
Lisbon, the Mayor, Pedro Santana
Lopes (right) and Pedro Feist,
Sports Councillor for the City Hall,
flanked Ângelo Brou, executive
member of the Euro 2004, S.A.
board, when the clock was un-
veiled in the Praça de Espanha.
Michael Seres, Marketing
Manager of Robovision /
Mookie Toys, presents one
of the footballs to Philippe
Margraff.
In Porto, Ângelo Brou was
assisted by the Mayor, Rui Rio,
when the Countdown Clock
was unveiled.
While adidas are preparing the official match ball for the final
tournament, a company called Mookie is getting a wide range of
UEFA EURO 2004™ balls rolling. Warner Bros have been on board
as exclusive licensing agents since last November and they have
now appointed Mookie as their pan-European licensee for a range
of products under the ‘playball’ umbrella.
This means that Mookie will be the supplier of balls to all the
other commercial partners and, most importantly, they will be
bringing them to the high street at affordable prices for the normal
football fan.
“We are the number one outdoor toy company in England which
specialises in footballs and sports toys,” says Michael Seres of
Mookie. “The company is 15 years old with its headquarters just
outside London and an office in Hong Kong. The company employs
over 40 people in its offices and we have about 10,000 square
metres of warehousing. People in the UK will probably have heard
of our ‘Swingball’, a British institution that is now coming to the rest
of Europe, America and Australia.”
Mookie will be producing stitched and vinyl balls in all sizes, using
state-of-the-art techniques, fabrics and prints. “We will also pro-
duce a range of other products that we hope will be very popular
among the fans,” says Michael Seres, “including flags, banners,
foam hands, face paint and so on. Going back to the balls we’ll be
producing, I’d like to say here and now that, of course, our stitched
balls are manufactured to the strict IHO and WTO rules with regard
to child labour issues.”
Mookie are delighted to have a foot on the UEFA EURO 2004™ ball.
“We regard this as the most prestigious event in European football,”
says Michael Seres. “Mookie is the leading licensed football manu-
facturer and distributor and, with a view to maintaining this status,
winning these rights is very important. It enables us to expand our
pan-European customer base and to work closely with the com-
mercial partners with the objective of making the event as enjoy-
able and colourful as possible for the fans.”
Ernie Walker during one of
his many inspections.
Impressive
but still
work to
be done
UEFA conducted another four-
day inspection tour of the ten
venues in early September
with, as usual, Ernie Walker
at the forefront. The chairman
of UEFA’s Stadia and Security
Committee has always main-
tained that building seven
new stadia and completely
refurbishing another three re-
presents “a major accomplish-
ment on a scale never seen
before in European football”.
But, with the final tournament
approaching fast, there is no
excuse for ‘taking feet off the
gas’ and, UEFA scheduled on
the 30 September an in-depth
review of progress with a
view to making sure that
deadlines are respected. By
that time, the Estádio José
Alvalade in Lisbon, along
with the stadiums in Coimbra
and Guimarães had become
operational, while Benfica’s
Estádio da Luz, the Estádio
do Dragão in Porto and
the stadia in Aveiro, Leiria,
Braga and the Algarve are
nearing completion. “But
there is still work to be done,”
Ernie Walker warns, “and we
have identified the sort of
follow-up work that is needed.
But the overall progress is
very impressive and most en-
couraging.”
Mookie
gets the
ball rolling

In one important sense, MasterCard is
the ‘odd man out’ among the UEFA
EURO 2004™ partners in that there is no
‘product’ to sell. But the clue to the
reasons behind MasterCard’s sustained
involvement in UEFA events is in Arjan
Kruger’s last sentence where he mentions
‘members’. MasterCard is a private share
company owned by about 9,000 banks in
Europe. Worldwide, we are talking about
one billion cards; 600 million MasterCards
plus about 400 million debit cards with the
Maestro logo on them. Transactions are
normally authorised within half a second –
provided there’s enough money in the
account! As many as 30 million trans-
21
Playing the MasterCard
MasterCard are associated
with the big events and the
big names in football. From
left to right: Dr. Peter Hoch,
president of MasterCard
Europe, Franz Beckenbauer,
Eugenio Figueredo, president
of Conmebol, Pelé, Joseph
Blatter, president of FIFA,
John Stuart, MasterCard’s
senior vice-president for
global sponsoring and event
marketing, and Lennart
Johansson, president of
UEFA.
Patrick Siméons addresses
the other UEFA EURO
2004™ commercial partners
at the recent Marketing
Workshop in Lisbon.
Bottom right:
Edgar Davids of Juventus is
tackled by Real Madrid’s
Flavio Conceição during the
return leg of last season’s
UEFA Champions League
semi-final – with the familiar
MasterCard advertising
board in the background.
The fans love playing
the MasterCard human
football game.
When MasterCard became an Official
Partner of UEFA EURO 2004™ last
March, MasterCard Europe’s Chief Market-
ing Officer, Arjan Kruger, commented
“MasterCard will use this unique platform
to continue its successful marketing activ-
ities. The integrated approach of sponsor-
ship promotions and advertising with
Europe’s premier football properties will
provide MasterCard with an exceptional
stage to reinforce brand image and
awareness that will ultimately help our
members to reinforce their business.”
PHOTO:JOHNWALTON/UEFAPHOTO:VLADIMIRRYS/BONGARTS
PHOTO:
TONYMARSHALL/UEFA

actions can be processed at the same time
and more than one trillion dollars were
handled last year.
“It’s true to say that we aren’t selling a
‘sexy’ product,” says Patrick Siméons,
MasterCard’s Vice-President (Sponsor-
ship). “But we want to convince the public
that we offer a second-to-none service.
OK, a MasterCard is a piece of plastic
but it is a device that links customers with
their accounts. So our aim is to attach
added value to this piece of plastic. For
example, we can issue cards that become
collectable items. This will be the case at
UEFA EURO 2004™. We are producing
affinity cards featuring Eusébio – who has
been appointed as our football spokes-
person in Portugal - and those cards will
give the users a chance to win tickets for
matches or maybe even to earn a discount
if they buy them using the special
MasterCard.
At UEFA EURO 2004™, as at EURO 2000,
there will be something in the region of 70
million items of communication distributed
by the banks,” Patrick explains. “This
means that 70 million people will receive
messages from their bank saying that, to
quote a fictitious example, if they use
their MasterCard X number of times they
stand a chance of winning match tickets.
This is the way we generate business. We
believe that we are the small wheel which
keeps the big wheels turning. We invest
in rights fees; explain our programme;
and encourage our members to take full
advantage by putting their own marketing
accent on it. This approach has proved to
be extremely successful and we will con-
tinue to apply it in our plans for UEFA
EURO 2004™. We are also thinking further
ahead because we will be involved in the
UEFA Champions League until at least
2006 and we are already negotiating our
involvement with the European Football
Championship in 2008.”
MasterCard’s pledge to the future is based
on a successful past. “We started as a
supplier at the 1990 World Cup,” says
Patrick Siméons, “and we immediately
realised that football was something that
really worked for us. So we made plans
to continue in the European Championship
in 1992. We’ve kept that up ever since,
which means we have a major event every
two years. In between, we keep the pot
very much on the boil by being one of the
sponsors in the UEFA Champions League,
so that we have a permanent relationship
with football. Not just in Europe, because
we sponsor several national teams and
have a global involvement with the game
via clubs, leagues and competitions such
as the Copa América or the Copa
Libertadores.
I joined the company at the end of 1996, so
my first EURO was in 2000. It took place in
my own backyard in Belgium so it was a
fantastic experience. I already knew a lot of
people in sport but it was great for me to
see what other people were doing and
learn a lot of valuable lessons very quickly.
Our objective was not only to establish a
successful partnership with UEFA but also
to work with other sponsors. This is what
motivates me and that’s why EURO 2000
was such a memorable experience – not
least in sporting terms. The final is some-
thing I will never forget.”
22
Two living legends, Sir
Bobby Charlton and Eusébio,
parade the trophy they
disputed during the 1968
Champion Clubs’ Cup
final at Wembley Stadium.
MasterCard captured and
exhibited some Priceless
Moments at last season’s
UEFA Champions League
final in Manchester.
Pelé and Eusébio greet
visitors to the MasterCard
page on the official UEFA
EURO 2004™ web site.
PHOTO:UEFA.COM
PHOTO:MIKEEGERTON/UEFA
PHOTO:JOEPEPLER/UEFA.COM

During the run-up to the final tournament,
MasterCard has been featured on UEFA’s
and UEFA EURO 2004™’s official web-
sites via a button based on ‘priceless
moments’ – the message being that neither
MasterCard nor anybody can buy priceless
moments but a MasterCard can help you
to acquire everything that will lead to a
priceless moment.
We have plenty of other plans for Portugal,”
says Patrick Siméons. “For example, we
have been drawing up plans with BPI, the
big bank that is going to be the official bank
at UEFA EURO 2004™. We are devising a
special package for them, based on a
specific UEFA EURO 2004™ MasterCard
23
MasterCard held a Press
Conference to publicise their
involvement with UEFA
EURO 2004™. From left to
right: Philippe Margraff,
head of UEFA’s Marketing
Operations Centre, José
Sirvent, MasterCard’s general
manager for Iberia, Gilberto
Madaíl, chairman of the
Euro 2004, S.A. board, Dr.
Paulo Raposo, MasterCard’s
country manager, Pelé,
Eusébio and Arjen Krüger,
MasterCard’s chief
marketing officer in Europe.
AC Milan enjoyed a Priceless
Moment at Old Trafford last
May – and so did MasterCard.
which will give users a lot of benefits. It is
already a great success.
Another thing we have done is to contact
the airports with a view to making sure
that people who arrive in Portugal with a
MasterCard can be given clear information
about all the things they can do. We’ll be
producing a guide similar to the one we
prepared for EURO 2000, highlighting the
places to go; the best routes to the
stadium; what you can do before and after
the game; plus statistics and so on. This
will be distributed with the tickets because
we like to give the fans some nice added-
value items to go with the card they are
using. Portugal is a fantastic country to visit
and the supporters can go there in the
knowledge that MasterCard is accepted
everywhere. What’s more, I’ve been able
to see how UEFA and the Portuguese
have structured the tournament; it’s a
great destination; the weather should be
fantastic … I think it’s going to be the best
event ever.”
PHOTO:NIGELFRENCH/UEFA

In November 2002, the first-ever Marketing
Workshop was held at UEFA’s head-
quarters in Nyon, giving UEFA EURO
2004™’s commercial partners an un-
precedented chance to get together and
plan for an event whose marketing aspects
had, in the past, been handled by an out-
side agency rather than UEFA. The Work-
shop was such an unqualified success that
the logical follow-up was to hold the
second Workshop in Lisbon and allow the
partners to get their feet well and truly on
Portuguese soil. What’s more, several more
signings had taken place since November,
so it was the first chance for an almost-
complete family to get together.
At the Dom Pedro hotel in Lisbon at
the end of June, all the teams were keen
to field a full squad, with a resulting at-
tendance figure of 164 persons. The
squads comprised 26 from UEFA (mostly
from the Marketing Operations Centre),
28 hosts from Euro 2004, S.A., 61 inter-
national commercial affiliates and 49 from
Portugal. The teams were, in alphabetical
order, Adidas, BPI, Canon, Carlsberg,
Coca-Cola, CTT-Correios, Dentsu, EBU,
Hyundai, GALP Energia, Grupo Portucel
Soporcel, JVC, Mastercard, McDonalds,
NTT Communications, Octagon CSI, PMG,
Portugal Telecom, Verio, Vista Alegre
Group and Warner Bros.
As UEFA’s Director of Professional Football
& Marketing, Lars-Christer Olsson, said
during his welcome address, “It is im-
portant to create the right ambience for
co-operation, to create a family feeling
amongst everyone.” The three-day work-
24
The second Marketing
Workshop allowed
commercial partners to get
together in Lisbon.
Luis Pinto Enes talks the
commercial partners through
the host broadcaster’s
projects for UEFA EURO
2004™.
Bem-vindos,
commercial affiliates

offered a chance to absorb the flavours
of Portugal. They enjoyed a bit of ‘beach
culture’ in Estoril; contemplated the Lisbon
skyline from the Castelo de São Jorge;
and had a good look at the new Estádio
da Luz. At the same time, they were able
to sample some of the delights that the
commercial partners will be offering the
fans next year – such as a Carlsberg
human football match or a Coca-Cola
bouncy football game.
“It’s extremely useful to have workshops
like this,” commented Carlsberg’s Inter-
national Marketing Manager, Keld Strudahl.
“It’s a forum for us to exchange ideas with
UEFA and other sponsors and to share
information. It’s an important event in our
preparations for the tournament.”
Eric Vlieg of Adidas added “Sharing ideas
and information proves to be educational
as well as very inspirational.“ The sparks
of inspiration will be flying again when the
next Workshop is held in six months’ time.
25
“It’s important to create a
family feeling” was one of the
messages from Lars-Christer
Olsson when he opened the
Workshop in Lisbon.
Carlsberg’s Senior Inter-
national Marketing Manager,
Keld Strudahl, talks to the
European Broadcasting
Union’s controller of sport,
Marc Jörg.
Right:
Workshop participants were
emphatically informed that
Portuguese gastronomy is
ready to impress the world.
Kinas hit the high notes as
visitors were treated to some
Portuguese music.
shop certainly succeeded – especially as
it gave the international partners the
opportunity to make contact with the
national supporters they had not previously
met. As it was the first Workshop to be
held in Portugal, the focus was very much
on tournament organisation, exchange of
information and discussions aimed at
generating the closest-possible co-opera-
tion on site.
Philippe Margraff, Head of the Marketing
Operations Centre, acted as Master of
Ceremony at an event that was officially
described as a Marketing & Media Work-
shop, though the ‘media’ component
boiled down to an update on TV matters
and a broadcast sponsorship meeting
between the EBU and representatives
from Carlsberg, Coca-Cola, JVC and
McDonald’s. The agenda covered all
marketing aspects of the tournament,
including an update on the Licensing and
Premiums programme, and gave all the
commercial partners chances to discuss
ideas and issues on a one-to-one basis.
After ‘working hours’, the visitors were

The white flowing sheets that were unfurled
above the pitch for the start of the opening
ceremony, shone with projected images of
The Viscount José de Alvalade, one of
the founders of the club, along with sports-
men who have become part of Alvalade’s
history, such as António Stromp, Peyroto,
Yazalde, Agostinho, Damas, Carlos Lopes,
Fernando Mamede and the ‘five violins’. A
large box was then brought on to the pitch
and opened to reveal a huge banner with
the Lion, Sporting’s symbol, etched onto it.
Within minutes the colour green, the club’s
trademark colour, was painted around the
Lion. Dulce Pontes sang the new club
anthem and it was Jesus Correia, the last
living member of the ‘five violins’, who
kicked-off the inaugural match.
26
Lion’s Roar
fills new Alvalade Stadium
During the inaugural match,
Cristiano Ronaldo, playing his
last match for Sporting
Clube, is held back by his
future Manchester United
team-mate, Wes Brown.
Wednesday 6 August 2003 will go down in
the annals of Sporting Clube de Portugal
as one of the key dates in the history of
the famous Lisbon club. More than 50,000
Sporting fans joined the President of the
Portuguese Republic, Jorge Sampaio and
the Prime Minister, José Manuel Durão
Barroso at the inauguration of the brand-
new José Alvalade stadium. Sporting’s
magnificent win over Manchester United
only served to extend the party further
into the night. But this was not only a
great night for Sporting fans – Lisbon
was the stage for the inauguration of the
first newly-built stadium for UEFA EURO
2004™.

Luís Filipe, Sporting’s young right winger,
made history by scoring the first goal at the
club’s new home after 25 minutes. João
Pinto, considered the ‘man of the match’
by Sir Alex Ferguson, scored two more
goals in the 69th and 71st minutes and it
was even Sporting who scored Manchester
United’s goal when Hugo turned the ball
into his own net to put 3-1 on the score-
board four minutes from the end.
The home side also beat Manchester
United in terms of motivation. The historic
inaugural game served as an inspiration
to the Sporting players – not least left-
winger Cristiano Ronaldo, who produced
such a superb performance that he was
signed by Manchester United a few days
later and handed the emotive Number 7
shirt recently vacated by David Beckham.
The celebrations didn’t end with the final
whistle. A laser show lit up the stadium with
an array of colours with green, understand-
ably, taking pride of place. Lisbon has a
new stadium, Sporting have a new home
and one of the venues for UEFA EURO
2004™ is now up and running.
27
An historic picture of the
stadium immediately prior to
its official inauguration.
An aerial view of the brand-
new stadium.
The key players at the
inauguration were, from left
to right, Jorge Sampaio,
president of Portugal, the
former Sporting Clube
president Pedro Santana,
currently Mayor of Lisbon,
and the current Sporting
Clube president, Dias da
Cunha.
The light show closed the
inaugural ceremony at
the José Alvalade stadium.
PHOTO:FRANCISCOPARAISO

Those were the primary colours decorat-
ing the D. Afonso Henriques stadium in
Guimarães when FC Porto and União de
Leiria ran on to the pitch to dispute the
Cândido de Oliveira Super Cup on Sunday
10 August. Staging the annual fixture was a
reward for all the people who had made
Guimarães the first stadium to be ready
30
The inaugural ceremony at
the refurbished Dom Afonso
Henriques stadium.
Portugal’s Deputy Prime
Minister, José Luís Arnaut,
unveils the commemorative
plaque at the stadium in
Guimarães.
Blue and White…
for UEFA EURO 2004™, completing the
work comfortably within schedule. Around
30,000 fans, mainly from the northern club,
flocked to the venue and took the chance
to admire this completely refurbished
stadium with its state-of-the-art facilities.
It was also an important day for Euro 2004,
S.A. as a pilot group of twenty volunteers
had been selected to work alongside
the Portuguese Football Federation in
providing support to the media. This was
a pioneering experience in preparation for
next year’s final tournament.

On the pitch, FC Porto added to their col-
lection of silverware thanks to a solitary
second-half goal by substitute Costinha.
The team that ended a memorable
2002/03 season with a 1-0 win over União
de Leiria in the Cup final to complete a
unique League, Cup and UEFA Cup treble,
started the new season with an identical
result against the same opponents to add
the Super Cup to their collection.
31
FC Porto’s Paulo Ferreira
is challenged by Duala from
União de Leiria.
The FC Porto players –
especially their captain Vítor
Baía – are happy to lift
the Super Cup in Guimarães.
Fireworks illuminate the night sky
in Guimarães.
PHOTO:RECORD/LUÍSVIEIRAPHOTO:Euro2004,S.A./FRANCISCOPARAISOPHOTO:RECORD/LUÍSVIEIRA

“In my professional career, there have
been some great sporting moments I will
never forget,” says Louise. “One of them
was the first big American football game in
the UK between the Dallas Cowboys and
the Chicago Bears at Wembley Stadium
which caused a media frenzy. I spent a
formative two years at West Nally (Patrick
Nally was the creator of the Euro sponsor
formula which is still used today) and, later,
eight years at IMG in London, which were
extremely varied and rewarding. However
the challenge that lies ahead here for my
colleagues and myself is not comparable
with anything in the past.”
“Our focus this autumn is to develop our
plans for the Sponsor Villages, working
closely with the Commercial Affiliates to
identify their individual needs, but earlier
in the summer we concentrated our atten-
tion on the Descobrimentos Corporate
Hospitality Programme which went on
sale on 15 July. In all areas I am now
working closely with our newly appointed
Hospitality Management Company, Do &
Co International from Austria – best known
for their creative service in tennis and
Formula 1 – who are delighted to be
bringing their expertise to football.”
32
“The Descobrimentos
programme is very exciting
because what we can offer
in the new stadia is really
spectacular.” Louise Dier
attacks her new challenge
with great enthusiasm.
Discovering
Descobrimentos
Louise Dier is a Cambridge University law graduate and experienced sports
marketing executive who since February 2003 has been the Head of the
Hospitality and Catering department in the Marketing Division of Euro 2004, S.A
in Lisbon. Her aims are to provide a superlative Commercial Affiliate hospitality
programme and the ultimate in corporate hospitality at UEFA EURO 2004™.

“No other European Football Champion-
ship has offered such an extensive cor-
porate hospitality programme and this is
the first time that UEFA, through the joint
venture company, has sold hospitality
direct to the customer,” Louise explains.
“At EURO 2000 even some of the large
stadiums had only 20 Sky Boxes (the top
product) available. At Estádio da Luz we
have 140! And we have already nearly sold
them out. What’s more, we are working
with venues built from scratch or which
have been completely refurbished. Our
Portuguese clients, who have been follow-
ing the progress of construction work, will
not be so surprised when they first visit
the stadiums this season. But I am certain
that visitors from abroad will be left in awe.
The product we are offering is exclusive
and of very high quality”.
“Almost 82% of what we have on offer is
concentrated in the three large stadiums,
Luz, Dragão and Alvalade, which host 15
of the 31 matches,” Louise adds with
contagious enthusiasm. “We believe the
hospitality programmes at these stadiums
will be sold out before the Final Draw and
I’m pleased to add that we have already
sold packages at all 10 stadiums from
Braga to the Algarve. It is said that cor-
porate hospitality thrives in events where
tickets are sold out so the success of the
general ticket sales, combined with the
unbelievably far reaching appeal of football
at present, should guarantee us a highly
successful programme. Up till now, our
most important targets have, understand-
ably, been Portuguese companies, who
have responded in spectacular fashion.
The response from international companies
has also been encouraging though some
will risk waiting for the Final Draw on 30
November to see where their teams will
play. So these are exciting times for me
and my team of Daniela Angelo, Susana
Moura and Tiago Belchior who are showing
unparalleled dedication to this project.”
33

One of the UEFA EURO 2004™ venues
– the Estádio do Bessa in Porto – was
the scenario for an All-Star game in July.
Almost 17,000 spectators went to the
stadium to watch the game featuring a
team wearing the colours of the Luís Figo
Foundation against a UNICEF team, with
the proceeds from the match being used
to help under-privileged or handicapped
children.
The spectators certainly couldn’t complain
about lack of value for money. A thrilling
game ended in a 5-5 draw, with Raúl
putting the Foundation 1-0 up; Sérgio
Conceição and Michel Salgado hitting back
to make it 2-1 for UNICEF. Then Ronaldo
equalised; Zinedine Zidane and Ruud van
Nistelrooy put the ‘visitors’ 2-4 ahead.
Pauleta made it 3-4 only for Sol Campbell
to put the ball into his own net to make it
3-5 for UNICEF. Then Pauleta completed a
hat-trick to give both teams an equal share
of the ten goals.
34
5-5 draw
is victory for Charity
Luís Figo, who played one
half for each team, is
challenged by his former
Real Madrid team-mate
Geremi.
Ronaldo, Rui Costa and
Fernando Couto were
delighted to wear the shirt of
the Luís Figo Foundation.
Michael Schumacher, who
demonstrated his fitness by
playing the full 90 minutes,
shields the ball from
AS Roma defender Christian
Panucci.
Not surprisingly, Luís Figo was the life and
soul of the party, along with the likes of
Rui Costa, Raúl, Ronaldo, Hierro, Fernando
Couto, Laurent Blanc, Zinedine Zidane,
Robert Pirès, Sérgio Conceição, Ruud van
Nistelrooy and, amid the host of familiar
faces, Formula 1 star, Michael Schumacher
who played the full 90 minutes; set up a
goal with a brilliant through pass and
demonstrated that he’s just about as good
with a ball at his feet as with a steering
wheel in his hands.
What’s more, a lot of cameras focused
on the benches, where the Luís Figo
Foundation team was led by world cham-
pion and current Portuguese national team
coach Luiz Felipe Scolari. His ‘opponents’
on the night were Vicente Del Bosque and
Carlos Queirós, the former and current
coaches at Real Madrid.
PHOTO:RECORD/LUÍSVIEIRAPHOTO:RECORD/PAULOCESAR
PHOTO:RECORD/MANUELARAÚJO

… on qualifying for the Final Tournament.
35
Congratulations…
Bulgaria
Czech
Republic
France
Sweden

Uefa euro2004 newsletter 5

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