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Journalisme et communautés

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Journalisme et communautés

  1. 1. boutot camp 2010
  2. 2. « Comment tirer le maximum de l’interactivité et des communautés pour les sites d’informations, et quelles sont les craintes injustifiées. » Merci Mathieu
  3. 3. com.com
  4. 4. Clay Shirky http://www.shirky.com/weblog/ @cshirky
  5. 5. “Here Comes Everybody”
  6. 6. com.com
  7. 7. com.com
  8. 8. com.com
  9. 9. L’enjeu du Web pour toutes les entreprises: Comment gérer la relation avec les usagers?
  10. 10. Jay Rosen http://www.pressthink.org/ @jayrosen_nyu
  11. 11. « Le journalisme est désormais une relation mutuelle avec des gens qui étaient considérés auparavant comme un public. »
  12. 12. RELATIONS?
  13. 13. RELATIONS? DIFFICULTÉ 1 WTF? Trad: Comment tu veux qu’on fasse ça?
  14. 14. RELATIONS? COMMUNAUTÉ!
  15. 15. Communauté de relation # Communauté de marketing
  16. 16. Communauté de relation = accueil, identité, participation *Hébergée # Communauté de marketing = consommation commune *Dans les nuages
  17. 17. Communauté = interface de gestionde la relation avec 10% du public = contenu éditorial
  18. 18. Communauté = mécanismes connus efficaces éprouvés nombreux exemples meilleures pratiques
  19. 19. Communauté DIFFICULTÉ 2 Sujet? Journalisme!
  20. 20. « Remember: the users know more than you do. Dan Gillmor: "My readers know more than I do.“ They have more knowledge, more contacts, more experience and more good ideas than a single journalist can ever have.» http://jayrosen.posterous.com/the-journalists-formerly-known-as-the-media-m
  21. 21. DIFFICULTÉ 3 Confiance?
  22. 22. Jeff Jarvis http://www.buzzmachine.com/ @jeffjarvis
  23. 23. Disliking the public “There are those in the press who don’t like or trust the public they serve.” http://www.buzzmachine.com/2010/07/25/disliking-the-public/
  24. 24. Confiance? Communauté de relation Identité Mémoire Journalisme
  25. 25. DIFFICULTÉS Mécanismes? Sujet? Confiance?
  26. 26. Et maintenant? • Commencer sans attendre • Faire avec ce qu’on a • Demander des mécanismes • Faire du bon journalisme
  27. 27. com.com
  28. 28. Bruno Boutot 2010 bruno dot boutot at gmail dot com boutotcom.com webmedias.ca @boutotcom Attribution Non-Commercial Share Alike cc by-nc-sa

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