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8 Estágios do Listening em Mídias Sociais

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Diversos públicos falam sobre a sua marca.
Não participar das conversas é suicídio corporativo.

Reconhemos a fundamental importância do listening para o engajamento digital e decidimos fazer uma tradução e remix visual do framework proposto por Jeremiah Owyang em seu blog Web-Strategist, que propõe 8 estágios de Listening.

Aceite a nova conjuntura e transforme-a numa enorme oportunidade para a criação de uma vantagem competitiva.

Quanto maior a disposição para ouvir e considerar o que está sendo dito, mais as marcas passarão a conhecer, tanto sobre as necessidades, hábitos e preferências do seu público-alvo, quanto sobre a sua imagem e a dos seus produtos.

Todas as vozes que carregam mensagens neutras, boas ou ruins precisam ser ouvidas, pois à semelhança dos pixels de uma imagem, elas compõem um todo que representa a realidade, e a compreensão da realidade é fundamental para as decisões que você toma sobre os seus negócios e sua marca.

Sinta o mundo ao seu redor. Você nasceu com ouvidos, olhos, nariz, língua e uma só boca pra contar histórias.

Published in: Technology, Business
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8 Estágios do Listening em Mídias Sociais

  1. 1. O 8IT NIG S E T GO D S Á IS O L E N S f me ok o Jrmi O yn r w r pr ee a w ag a h OS 8 E T GO D S Á IS O L T NN I E IG S C M M NT R RA A I R P R IP R E O O O I A ,N L A E A T IA D O S C C N E S S O S UP B I N S ÍIS O II O V R A C M E Ú L O A MDA S C S C A. Fa w r pree a O yn @ At t Gop rme ok o Jrmi w ag l e ru h i r me Tauã e i aR mipr oel E gj n Dga rdço V ul e x o Frp y na met it s a a o il
  2. 2. O 8IT NIG S E T GO D S Á IS O L E N S f me ok o Jrmi O yn r w r pr ee a w ag a h > A O IIE D S O S MD R S O R A M R A E S PNÕ S O C N U IO E S B E S A C S P O U O G N A A U A O A IE S O O R D T S A H R M M N V DM N Ã C M A V L Ç O A MDA S C I E O U Ã D S ÍIS O I S A. A cness cn cmcmo sma u peeç. cn o d s ovra aot e o u e sa rsnaO ot l o e re d l oá ã é isuEpr ni psi s e sa a pr a us io jno ma e.xei c s oi a s epl m aa l n, ág s ê a tv h g e s eavspr mu i e. a nmt o s pri .og d s. a ngta,aa l õsM s e u et ed oLne i o i td d á d s O eao et dro prc a ds ovra smsr vs o dsf é n ne cmo ati r a cness e e i ai e i e ip n v arne aae i o ie ta n .ati r e ovra cmsu pedr f r s s t i met P rc a d cness o es z s s mac e ip cnu drs o l ae e qe l et é pi i pso aa osmi e nsu rs m u e s s o o r r as pr o o g e ã me o egj n d il a ustço oa r o cet pl na met it. sbt i d fa as ln s e a o ga É i ã u l i e o cnesro o cet . ovra cm s ln s i e Cnr a eu orme ok e iei pootpree a O yn, ofa sgi f w r d L t n rps o Jrmi w ag i r a sng o h qe s bl e et i pr a u i l n ço u et e c 8 s g s aa samp met ã. a e áo e a
  3. 3. O 8IT NIG S E T GO D S Á IS O L E N S f me ok o Jrmi O yn r w r pr ee a w ag a h 1 2 3 4 5 6 7 8 . . . . . . . . NN U EHM R SR A E T ATEM N O IE T I Ç O D N IC Ã FA M LOA A EH R N M N U AÃ D E S R ÇO A R SOT À E P SA M LOA O EH R N AI D T UE T O JT O BEIV D M NÕS E E ÇE DS I O E O RS S C E IÊ C D F IN I A C A ST FÇO O AI AÃ D S S ID G Ç O N A AÃ E T N IE T N E DM N O POT A R AI E V D M RA A AC O O T ND D S P R U IA E CM A H A PN A C IN E L TS E DSL NE O CI T S E DSL NE O CI T S E D A TC A Ã E N EI Ç O P D M RA O E E CD ASL NE O CI T S E
  4. 4. O 8IT NIG S L E N S E T GO D S Á IS O 1 . f me ok o Jrmi O yn r w r pr ee a w ag a h NN U EHM O JT O BEIV D S RÇ O A rai çoe u ogn aã t m z m à porma eiei , s rga d lt n ma sng ECI no osi t ,e ã psume snm a ui a iomaã pr tz an r ço aa l i f a o e vne l rl at g e . IP C O N n ebs os l o í lái ,i e v c mp s M AT moirmet noa no t . Smqa ur ço prr e ul e aã a at q i ds ao, ras i t o ddst n-en i o úl. EU S S RCRO
  5. 5. 2 . O 8IT NIG S E T GO D S Á IS O L E N S f me ok o Jrmi O yn r w r pr ee a w ag a h R SR A E T ATEM N O D M N ÕS E E ÇE D M RA A AC D S RÇ O Cmo o rl ói d cpi o nse t o e lp g a rs i n à t d i a ,gr a e rss r io i aoa s mpea a cn s ECI rs e mmeçe n epç at i ra nõs o sao sc l psr o at a no oi. ea d rs emet aA r , no á r naã sbe qe ã h oi t o or o u e ç f e e sgi . a r m eu a z d EU S S RCRO M l r n at ecpã e e oi a uo reço h a p nçe d vl d oõs e o me e u IP C O M AT iomaã, s i anaa n r çoma a d i pz f n c d rs er po ni d e e at a a rf d ae r u d o t s a cness so ds ovra. n Cmo eu aono á m o rsl d,ã h u t cmp tet d no a o l o ne i tds e n me ootn ae. pr i ds ud
  6. 6. 3 . O 8IT NIG S L E N S E T GO D S Á IS O f me ok o Jrmi O yn r w r pr ee a w ag a h IE T I Ç O D N IC Ã FA DS I O E O RS S C O O T ND D S P R U IA E D M RA O E E CD Etpoes poto no e s rcso rav evl e i v D S RÇ O Ã poua d csõs nn,u rcrr i use oleqe s i ECI psa rsl r adni aã osm eu a n i tcço t e f i d rc maõs p ê cs m e el çe ei mi e a d a t n d sa rao psí i o o a u mac,u os e r vs ootn ae d popcã. pr i ds e rseço ud A rai ço oe eui s ogn aã pd rdz o z r IP C O r cs e el çe at qe i o d rc maõs ne u s a s M AT e s eonmdmi ne, l st e o n t a r a s Aé d u p t oma e l e ma l a r d m af i ni a popc e aa d tcr rset cçr e fi s EU S S lt i ,esa dvm ie n psos ee sng cet dsot t cm lne ecne e o i s ns RCRO poua avmetpr rcrr ta ne o i su cmptoe. es o edrs i d csõs s az- s s i use e i lál à s ni a eu e iens qi sn ra. p t So eesr sermet d ã ncsái f a na e a r s a r e l a r s eiei . l t p t oma d lt n ea a f sng
  7. 7. 4 . O 8IT NIG S E T GO D S Á IS O L E N S f me ok o Jrmi O yn r w r pr ee a w ag a h M id qe pns d u a o u aea mei m s r D S RÇ O ef ç d maktg eo d s ro e ren dpi e o i s à M LOA A EH R N sa xcçoo s d u eeuã, uo e ECI f rmet d mesrço e a na e nuaã r s pr tgn o d ec nie emi ahs e fi c e iê a aeuço a aõs e dqaã ns çe d E IÊ C D FI I A CN A maktg u et e cro ren qe s o m us. i ã CM A H A PN A EU S S RCRO IP C O Cmpn a pdms t nr a ahs oe eo ar M AT ma e ta cmo e ro o i f i s o rf ç ds s ev o htpte i n i o o oso d u ã ds s mi ç da so . ed pts
  8. 8. 5 . O 8IT NIG S L E N S E T GO D S Á IS O f me ok o Jrmi O yn r w r pr ee a w ag a h M N U AÃ D E S R ÇO A ST FÇO O AI AÃ D S S CI T S L NE E D S RÇ O ECI Ã A macs gr pdmmei s ra aoa oe dr stf ã o f s aã e as ço ur t ço m ia ur IP C O M AT t o eluata e radrne s mp d essae d ieaã i ra f s en rço v s t EU S S cmcet , et i ni a o lne e nã d tcr i s oe f i áes e l r drne ra d me oi uato h a RCRO c ld v a o lne io e i d cet c d i .
  9. 9. 6 . O 8IT NIG S E T GO D S Á IS O L E N S f me ok o Jrmi O yn r w r pr ee a w ag a h R SOT À E P SA D S RÇ O ECI Ã ID G Ç O N A AÃ ? DS L NE O CI T S E IP C O O cet i o e et ma s lne r s sni i i sã r s M AT stft ,i a u i o s as isa d qes o ieo n s es e rc ma e pbc ni a el r m úlo n a i pr cneu e rsot aa osgi m eps s r a EU S S RCRO rp a ne ai met d . U eu e ta e pia ma qi av d ao o p i o cet f t ei , e aae lne o a c at i d, i , r l d rn potpr dreps s m rna aa a rsot e a t o el e ra mp .
  10. 10. 7 . O 8IT NIG S E T GO D S Á IS O L E N S f me ok o Jrmi O yn r w r pr ee a w ag a h M LOA O EH R N E T N IE T N E DM N O DS L NE O CI T S E Eo ço a l s au ço e vl ã d c si f ã d u á c n D S RÇ O psu a e rao eqi d mecd. s à A macs oe amet s ra pdm u na r ECI sa o reso or su u cmpenã sbe es cet e esns o a lne proa cm i s ai o en r çe sc i d ã d iomaõs ois ç f a d su úlo o e pbc. i A pr n ae e ã aea oot i d d no pns ud srias lne e su ev o cet m es r i s IP C O M AT me s a ri ma o rcr i nt a , s f ee- o u s e EU S S l s ma xei c ma r a h u epr ni i i e ê a sc RCRO i eedne o pno d n pnetds ot e d s cna ns uiieae ot o o qa n rgm t st cma ra o mac.
  11. 11. 8 . O 8IT NIG S L E N S E T GO D S Á IS O f me ok o Jrmi O yn r w r pr ee a w ag a h AI D TUE T POT A R AI E V D A TC A à E N EI ÇO P AS L NE O CI T S E Mnry eot s f ma i i i R pr Et o ma ot : a r s D S RÇ O sftaa nei n radd o oscd at p a elae ii ca i à qe s lne vo i r uae, u o cet ã d e o f r i s z z ECI at qe t hmft ne u oe a eo s n i. Ohno s are at i e ds l d o pdõs ne o s o a rr dds iói sa e rss ao h t c ,s mpea s ro pdmala o rcro cr s oe pcr seuss et i o pr oi t popc e lne. aa r na rset cet e r s i s I ni a popc e na - s d tcr rset egj l e fi s áo IP C O at ds o edrs oe ne o cmptoe pd s i M AT ar epç pr u f i e bi sao aa m u l r nd maktg i ,u aa eui ren ma ro pr rdz i o r U bs d dds vnaa ma ae e ao aaçd, ars aã ds lne, f t ço o cet ur i s EU S S cmu alaã pei a o ma pcço rdi i tv rsl no rb ma at qe eo ed pol s ne u v e s RCRO i l t aea é u mp na , t a d mbm ma aot a cne m. ç eu e rav pr cna r qi pota aa ot a p i t o cet at qe cnea s lne ne u aot i s s ç u i i neA d no m nd t i aã ce . n cn ee s eh ma ohcmo nn u alaã dsei . pcço es to i p
  12. 12. O 8IT NIG S E T GO D S Á IS O L E N S f me ok o Jrmi O yn r w r pr ee a w ag a h > O E T GO E T O I A O E U A R E E O U I , S S Á IS S Ã L T D S M M O D M V L T A S V D M IS P E A M IS F T A O O AS I L S O AS O I I D . M SC O u dfe oscço ã o rcro, meti d e ga d qe en sftaã so seussa n lae o ru e i ii ad cmpo t n ogn ai ancsáipr i l n raa s g o rmemet rai c nleesr aamp met cd et i i o z o o e a áo d f ma e scd aN pooço mqe s s g s ã sno eo bm-uei . a rprã e u o et i vo ed r d áo u rpsao,s eao s t nmma rsma cma xei c laasdso dsfs eo a t i r i e, s o epr ni o ê a aqi a a e ps n r rs eo ço eon nt a du i ns t a at i e a vl ã s t a a rl r d a eo u r u . Aee nv cn n r ernf mea u eome pr n ae aa ci a oa oj t a t s r - nma nr oot i d pr a t uu a o ud ci ã d u vn gmcmptv.un ma r d ps ã pr ov e r ço e ma at e o etaQ at i a i oi o aa ui a a ii o o s ç r cni rr qe s sno i, ia macs asro cnee, n os ea o u et ed doma s ra psaã a ohcr at d á t s t o sbe s ees ae,áis pe rni d su úloa oqat or a ncsi dshbo e rf êc s o e pbc-l ,un d t e a i v o sbe samae e ds es rdt ns d s ois or a u i gm a o su pou s a mía sc i o i a. S to no o e rdr oê acu o ov o,l snr,nu e ia mud a su eo. c nse cm ui so o,ailga n V d h zí u s bc pa ot h t i . ma ó oa r cn r ió a a s rs
  13. 13. O 8IT NIG S E T GO D S Á IS O L E N S f me ok o Jrmi O yn r w r pr ee a w ag a h Jrmi O yn ee a w ag h ht /wt r o j Yn t :ti . m/ w ag p/ t c o e ht / w .e-t t i. m/l / t :w ww bs a g to b g p/ r e sc o ht / w .t t gop o t :w wa i e ru. m/ p/ lme r c Frp y na metDga oel E gj no it a a il ht /wt r o aec f el t :ti . m/gnio p y p/ t c e ar a ht / w .rp y o b t :w wf el . m. p/ o ac r A WA S E I E IG L Y B L T NN ! S

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