Social Savvy: A Social Media Primer

679 views

Published on

Aliera Peterson met with the UNF Chapter of the PRSSA and gave a presentation about social media's role in the integrated marketing mix.

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
679
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
10
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social Savvy: A Social Media Primer

  1. 1. SOCIAL SAVVY: A SOCIAL MEDIA PRIMER: ALIERA PETERSON, PR & SOCIAL MEDIA SPECIALIST BRUNET-GARCÍA MULTICULTURAL ADVERTISING & PR
  2. 2. WHAT DO OPL E PE ONLIN W AENTS? EEXPERI NCE FROM • Everything B2B Expectation • All the time • With options • Easy & Immediate B2C Experiences
  3. 3. TICAL CRI Q UES TIO NS: 1. What do I want to share? 2. Who do I want to share it? 3. Why should they care? 4. What information do they want from me? 5. How do they “take” their information? 6. What do I want them to do?
  4. 4. S eek out your audience. O bserve their conversation. C reate your action plan. I mplement your action plan. A nalyze reach and effectiveness. L earn from your mistakes & success.
  5. 5. SEEUR UD YO UTE. KAOIENC ere do th ey hang o ut online?) (Wh Twitter Facebook MySpace Linked In
  6. 6. O BSE C E RVONVE H EIIR. TRSAT ON ce talking about?) (What is y our audien
  7. 7. CR EATE YOUR AC TIO NP LAN verarching strategies) (Mak e sure to channel o
  8. 8. IMP LEME NT YOUR AC TIO NP LAN
  9. 9. AN & R E AC H L YZE ENESS AEFFECTIV ines for fut ure ef forts) (Establish ing basel
  10. 10. E N ARTAKES LOUR MIS Y RUCCM ES F& S O ESS
  11. 11. THE TOO LB OX S B W ADS W OIA L EB EM E HC L O R S ER IN AIL TW ITT G U E C D MM H AR ER RO A O B R C OI CE T PR DA ES SR ERE FBSITEN EL R O EA NE COW LOG SE
  12. 12. FAC EBO OK:
  13. 13. LIN KED IN:
  14. 14. TW ITT ER:
  15. 15. YO UTU BE:
  16. 16. YO UR BLO G:
  17. 17. ... ARE KS HERE RIS T • Data Integrity • Intellectual Property • Privacy • Overexposure • Reputation Management
  18. 18. FIRST COAST HISPANIC CHAMBER OF COMMERCE SOCIAL Integrated SAVVY: MarketIng A SOCIAL MEDIA PRIMER: CaMPaIgn ALIERA PETERSON, PR & SOCIAL MEDIA SPECIALIST BRUNET-GARCÍA MULTICULTURAL ADVERTISING & PR
  19. 19. JACKS ONV ILLE P UBLI C LIB RARY Goal: se the n umbe r of new Increa s issued and us e of the card lib rary’s w eb site
  20. 20. JACKS ONV ILLE P UBLI C LIB RARY
  21. 21. JACKS ONV ILLE P UBLI C LIB RARY # of Cards Issued 28,123 14,000 2008 2009
  22. 22. WO RLD OUN CIL AFFA IRS C Goal: In crease Young Profe ssiona l Memb ership
  23. 23. WO RLD OUN CIL AFFA IRS C
  24. 24. WO # of Membership individuals AFFA 793 RLD 2008 household 463 IRS C individuals 873 household OUN 2009 544 CIL
  25. 25. A FCH CC chieving The Dr eam Sch olarship Goal: Inc rease a waren ess and ber o f applic ations the num
  26. 26. A FCH CC chieving The Dr eam Sch olarship ¡GANAIV$20R00 S! ECAS UN ERSITA IA EN B erican Advisory Board PATROCINADO POR: El Mayor’s Hispanic Am ce ic Chamber of Commer y el First Coast Hispan spanos elegibles. estudiantes hi otorgarán 16 becas a ES: OTROS PATROCINADOR , VISITA VER MÁS DETALLES PARA APLICAR Yc.com/scholarships.asp http://www.fchc N LIGERAMENTE ENTRE S DE LAS BECAS VARÍA LOS REQUERIMIENTO IONES. LAS DOS ORGANIZAC re de 2009. vence el 4 de septiemb El plazo de admisión reo driguez a través del cor N, contacta a José Ro PA RA MÁS INFORMACIÓ cc.com. fch electrónico: jrodriguez@ Perez AS, comunícate con Ed E PROGRAMA DE BEC PARA PATROCINAR EST por el 904.534.0674. MAYO R’S HISPAN IC FIRST COAST HISPANICE CHAMBER OF COMMERC RY BOARD AMERI CAN ADVISO
  27. 27. A FCH CC chieving The Dr eam Sch olarship # of Applications 150 15 2008 2009
  28. 28. SOCIAL SAVVY: DISCUSSION A SOCIAL MEDIA PRIMER: ALIERA PETERSON, PR & SOCIAL MEDIA SPECIALIST BRUNET-GARCÍA MULTICULTURAL ADVERTISING & PR

×