Noel shield, developing a national halal brand, ihmc 2010 day1 session1

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Noel shield, developing a national halal brand, ihmc 2010 day1 session1

  1. 1. DEVELOPING A NATIONAL BRAND
  2. 2. LAUNCH <ul><li>IHPE 31 July 2009 </li></ul>
  3. 3. Criteria for Success in Brand Development <ul><li>Right Target Market </li></ul><ul><li>Correct Product Selection </li></ul><ul><li>Correct Production Processes </li></ul><ul><li>Solid Certification Procedures </li></ul><ul><li>Dedication </li></ul><ul><li>Hard Work </li></ul><ul><li>Capital </li></ul><ul><li>Follow Through – Success </li></ul><ul><li>Cut Corners – Imminent Disaster </li></ul>
  4. 4. Certification Marque
  5. 5. Brunei Halal Commercial Brand
  6. 6. Credible Certification System <ul><li>Credible Certification System based on highest standards of Islamic Principles </li></ul><ul><li>A system that is an act of Government </li></ul><ul><li>Audited by Brunei Halal auditors from the Religious Council </li></ul><ul><li>Strong Technical inspection and audit system </li></ul><ul><li>Commercial Standards – ISO, HAACP, BRC </li></ul>Auditors in China
  7. 7. Target Market - Consumer <ul><li>Demographics </li></ul><ul><li>Confidence in System </li></ul><ul><li>Brand Recognition </li></ul><ul><li>Consumer Requirements </li></ul><ul><li>Rules and Regulations </li></ul><ul><li>Research </li></ul>
  8. 8. Product Selection <ul><li>Consumer Demands </li></ul><ul><li>Product Selection & Profiles – Taste Texture </li></ul><ul><li>Manufacturer Selection </li></ul><ul><li>Production Region </li></ul><ul><li>Logistics </li></ul><ul><li>Certification Systems </li></ul><ul><li>Packaging Design </li></ul>
  9. 9. Sales & Marketing <ul><li>Partners </li></ul><ul><li>Brand Marketing </li></ul><ul><li>Event Marketing </li></ul><ul><li>Regional Activities </li></ul><ul><li>Brand Ownership – Corporations – Community </li></ul><ul><li>CAPITAL </li></ul>
  10. 10. Cooking from the Heart Competition
  11. 11. Hari Raya Gift Hampers

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