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Npd top

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Npd top

  1. 1. Toy markets in the world
  2. 2. The market grew by nearly 4% to a level of $80 billion USD World Toy Market (billion $) +3.6% -1.1%
  3. 3. Impact of the exchange rate fluctuations this year accounted for the change in market size Impact: $2.9bn World Toy Market (billion $)
  4. 4. 2009 toy revenues by region (billions of $) World Toy Market by Region (billion $) $23.382 -.6% $23.542 +4.5% $21.486 +2.0% $6.854 bn +11.1% $2.934 +1.1% $2.081 +35%
  5. 5. The changes by region are slow – North America and Europe becoming less important over time
  6. 6. Top Countries
  7. 7. No rank order changes until #9-Top 10 still represent 66% of total 
  8. 8. Top 20 are the same as last year with a few instances of rank change due to currency fluctuations 

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