Your brand is NOT

about you.
© 2013 BRUCE TURKEL All Rights Reserved
@BruceTurkel
@BruceTurkel
Exclusive Speaker Note #1:
(Make it easy for audience to promote you)
Exclusive Speaker Note #2:
(Name everything you create and promote)
Exclusive Speaker Note #3:
(Use gratuitous children and animal shots often)
People don’t buy

what you do.
They buy who you are.
Exclusive Speaker Note #4:
(Historical references add gravitas)
The three
brand myths 

that hold
you back.
1. The Myth of Uniqueness.
2. The Myth of Competency.
3. The Myth of Mindfulness.
So Let’s Learn From The Big Boys…
YES WE CAN.
A good brand

makes people feel good. 

about themselves.
A great brand

makes people feel good 

about themselves.
All About Them.
Your brand is NOT

about you.
© 2013 BRUCE TURKEL All Rights Reserved
@BruceTurkel
Exclusive Speaker Note #5:
(Remember to make it easy for audience to promote you)
@BruceTurkel
Exclusive Speaker Note #6:
(Always make it easy for audience to promote you)
National Speakers Association Branding Presentation
National Speakers Association Branding Presentation
National Speakers Association Branding Presentation
National Speakers Association Branding Presentation
National Speakers Association Branding Presentation
National Speakers Association Branding Presentation
National Speakers Association Branding Presentation
National Speakers Association Branding Presentation
National Speakers Association Branding Presentation
National Speakers Association Branding Presentation
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National Speakers Association Branding Presentation

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I was lucky enough to be invited to speak on branding at the National Speakers Association meeting in Philadelphia. Here’s the outline of the presentation I made.

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National Speakers Association Branding Presentation

  1. 1. Your brand is NOT
 about you. © 2013 BRUCE TURKEL All Rights Reserved
  2. 2. @BruceTurkel
  3. 3. @BruceTurkel Exclusive Speaker Note #1: (Make it easy for audience to promote you)
  4. 4. Exclusive Speaker Note #2: (Name everything you create and promote)
  5. 5. Exclusive Speaker Note #3: (Use gratuitous children and animal shots often)
  6. 6. People don’t buy
 what you do. They buy who you are.
  7. 7. Exclusive Speaker Note #4: (Historical references add gravitas)
  8. 8. The three brand myths 
 that hold you back.
  9. 9. 1. The Myth of Uniqueness.
  10. 10. 2. The Myth of Competency.
  11. 11. 3. The Myth of Mindfulness.
  12. 12. So Let’s Learn From The Big Boys…
  13. 13. YES WE CAN.
  14. 14. A good brand
 makes people feel good. 
 about themselves.
  15. 15. A great brand
 makes people feel good 
 about themselves.
  16. 16. All About Them.
  17. 17. Your brand is NOT
 about you. © 2013 BRUCE TURKEL All Rights Reserved
  18. 18. @BruceTurkel Exclusive Speaker Note #5: (Remember to make it easy for audience to promote you)
  19. 19. @BruceTurkel Exclusive Speaker Note #6: (Always make it easy for audience to promote you)

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