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  1. 1. Picture SiemensSays A Newsletter for Editors from Siemens Medical Solutions 06/2004 Volume 02 • Issue 05 05 10 Minutes With… Markus Lusser Page 1 Hot Topics Page 3 Soarian Spotlight Page 4 Partnership Page 5 News Briefs Page 7 At the Shows Page 8 Let’s Talk Page 9 Contact Us: What’s Inside 10 Minutes With… Markus Lusser Q: What will be the focus for Siemens at the 2004 annual meeting of the Society of Nuclear Medicine (SNM)? Siemens has proven itself to be an innovator in nuclear medicine technology, and our focus at this year’s SNM will be on just that – our revolutionary imaging and software solutions that have established our leadership in the industry. We will demonstrate a broad range of capabilities in nuclear medicine. From a dedicated cardiology system like the gamma camera, to the comprehensive biograph family of positron emission tomography/computed tomography (PET/CT) systems, to software platforms that allow us to introduce innovative imaging tools – we offer a tremendous amount of flexibility and can tailor a solution to the customer’s individual needs. We also will highlight new developments, from never-before-seen, three-dimensional (3D) imaging capabilities to new product concepts specially designed for molecular imaging. Q: What are Siemens’ key accomplishments from this past year? Over the past year, we’ve made tremendous strides in imaging and software technology. In September 2003, we introduced a very successful product – the award-winning gamma camera – that responded directly to a specific market need, and offers physicians a patient-centered focus with a unique reclining chair concept, friendly look-and- feel, and excellent imaging capabilities. At RSNA 2003, we unveiled our new biograph family of PET/CT scanners, which delivers an unmatched range of performance options to enhance image quality, resolution, and throughput. We’ve also placed an emphasis on software solutions, making a commitment to our customers to deliver tools they need to make the most of their imaging systems. The newly launched e.soft@LEONARDO workstation allows clinicians to manage multi-modality data, and gives them access to a library of more than 50 syngo® applications, such as FusedVision 3D, LungCARE™, colonography, and InSpace™ 3D. In addition, the recently announced sales and marketing agreement with CTI Molecular Imaging, Inc., will allow us to broaden our product portfolio in the field of cyclotrons and radiopharmaceuticals; increase our overall sales and service Markus Lusser Vice President, Global Marketing and Sales Nuclear Medicine and PET continued on page 2
  2. 2. SiemensSays · 06/2004 · Volume 02 · Issue 052 Q&Acoverage; better demonstrate our clinical and technological leadership; and ultimately improve our leading position in the global PET and PET/CT market. In this partnership, we also see tremendous opportunities for the joint development of new clinical applications in the rapidly emerging field of molecular medicine. Q: Molecular medicine is a hot topic today. What role does nuclear medicine play in this new field? Nuclear imaging has always been at the forefront of molecular imaging, and will be a key enabler for the future. Clinicians have been performing molecular imaging with nuclear medicine systems since the mid-1990s, and some would argue even longer, since the mid 1940s with the advent of thyroid imaging. Today, many of the new tracers that are being developed are designed as clinical probes to detect molecular mechanisms, such as radio- labeled angiogenesis and apoptosis agents. The high sensitivity of nuclear imaging techniques will become a requirement for the future as the molecularly targeted tracers become more and more specific to disease processes. To exploit the full potential of molecular imaging, hybrid imaging also will become more important by providing anatomical context and tumor localization. As it becomes more specific and targeted, the type of information we generate and display on Single-Photon Emission Computed Tomography (SPECT), PET and hybrid imaging systems is enabling disease management, an approach to healthcare that Siemens has embraced along with the medical community. With molecular imaging, we will predict and eventually prevent diseases such as cancer, heart disease and Alzheimer’s. In this move toward disease management, molecular imaging will be used not only in diagnosis but also in therapy, as physicians will use image guidance to treat disease at a molecular level, with therapies tailored to the needs of individual patients. As we discover ways to fully utilize existing pharmaceutical tracers, new tracers are introduced, and as new imaging technologies become available, molecular medicine will come into routine clinical practice. Even today, the functional capabilities of nuclear medicine and hybrid systems are allowing clinicians to develop individualized treatment plans for their patients, in Image-Guided Radiation Therapy (IGRT) and Volume-Guided Radiation Therapy (VGRT) planning, for example. The Siemens COHERENCE Oncology workspaces even allow treatment planning to take place right at the scanner. It’s up to us to continue to investigate new technologies to bring molecular imaging more into clinical practice – to explore new post-processing software tools and develop new hybrid systems. Of course, new developments in molecular imaging from Siemens are closely linked to our customer relationships, because they are on the front lines of research and clinical practice and are making a direct impact on the technology we’re developing today. Q: How important are customer relationships in your product development? We can be successful only with help from our clinical partners. We cannot develop products far away from those we serve. We have to be innovators who proactively see future clinical trends, understand customer needs, and develop products to meet those needs. The only way to do that is to work closely with our customers and industry partners to jointly develop technologies that uncover new applications and ultimately transform nuclear medicine to be a key driver in the disease management process. This is a win-win for our clinical partners and for us, and a key foundation for a successful future. In fact, our nuclear medicine clinical partners have been have been recognized with the SNM “Image of the Year” award every year for the past six years, using Siemens technology as the foundation for that success. In all its efforts – whether it be in nuclear medicine, information technology or radiation therapy solutions – Siemens is working closely with our customers to improve quality, enhance efficiency and reduce costs, which shows that we’re aligned exactly with what the healthcare providers are looking for now and into the future. Q: What do you see in nuclear medicine’s future? There is one clear direction: molecular medicine. Nuclear medicine imaging is playing a key role in the future of molecular medicine because of its ability to view organ and tumor processes on a metabolic level. As I mentioned earlier, molecular medicine and advances in nuclear medicine imaging will make it possible for our customers to deliver individualized disease management to their patients. In oncology, for example, molecular medicine and nuclear medicine imaging will play an increasingly essential role in the assessment and treatment of cancer, since the precise localization and characterization of a tumor is a primary requirement for successful treatment. With the right diagnostic information, including not just the anatomical but functional activity of a tumor, a more accurate and hopefully more successful treatment process can be determined. The progression of the disease can be monitored, and therefore managed more effectively. We also expect to see similar advances in cardiology and neuroradiology. Nuclear medicine systems will become cost effective disease management tools that prove the presence or risk of disease, monitor its progress, and follow the patient’s response to therapy. I am proud to be part of this exciting future in healthcare. Ⅲ Contact: continued from page 1
  3. 3. To date, the healthcare industry has been very focused on meeting the HIPAA privacy and transaction regulations requirements. As a result, many providers have not focused on HIPAA security regulations only to recently find them lurking around the corner. While the compliance date for the HIPAA security regulations may seem far away–April 21, 2005–healthcare organizations can do plenty today to tame the HIPAA security beast and ease into compliance. Many Siemens customers have worked diligently in the past year to prepare for the upcoming deadline. Siemens recommends that healthcare organizations take six steps today to pursue compliance with HIPAA security regulations: 1. Know and understand the regulations. Establishing a working knowledge of the HIPAA security regulations is a critical first step. For advanced security officers, as well as beginners, education should be continued not only throughout the implementation process but also as part of a robust security program into the future. 2. Recognize that security compliance is not about technical solutions. Technical solutions are only one aspect of HIPAA security compliance -- and not even the most critical component. Before purchasing technical security solutions, the organization needs to define its security objectives. Overarching security policies must be created. 3. Assign security responsibility. Organizations are required to have a security official who is responsible for the organization's final security decisions. A common temptation is to assign somebody from within the IT department to be responsible for security. However, effective security is more than a technical issue. The person must be able to address both the administrative and physical components of security in addition to the technical components. 4. Define levels of risk and risk tolerance. Security is all about managing risk. Any security practitioner knows there is no way to make data 100% safe. The trick is to implement safeguards that reduce risk to a tolerable level. Find a balance between the cost of the security risk versus the cost of safeguards that will reduce that risk. 5. Define the organization's security policy. Before creating specific security policies and procedures, it is important to define the organization's overarching security objectives that will drive the specifics of individual policies. 6. Identify immediate security holes and fix them. Most healthcare organizations have security holes today that must be quickly identified and addressed. The security holes may be technical, physical, or administrative and the HIPAA requirements provide an excellent opportunity to evaluate security at each of these levels. April 21, 2005 is less than a year away. Taking the initial steps to comply with the security regulations now can help an organization make rational and cost- effective decisions as this deadline approaches. Siemens experts are available for further HIPAA insight and commentary. Ⅲ Contact: Taming the HIPAA Security Beast 3SiemensSays · 06/2004 · Volume 02 · Issue 05 On May 25, Siemens hosted a Web conference that featured industry analyst Mark Neuenschwander’s perspective on how information technology (IT) – in particular bar coded medication administration systems – can help improve patient safety. The conference was inspired by the Food and Drug Administration’s (FDA) recent mandate that drug manufacturers apply bar codes to unit dose medications within a two-year timeframe. The Joint Commission on Accreditation of Healthcare Organizations (JCAHO) is also asking to see plans on how hospitals, ambulatory surgery centers, medical laboratories, and providers of behavioral healthcare, home care, long-term care, and assisted living services will be able to go live on a point- of-care bar code medication administration system by 2007. Neuenschwander polled attendees during the Web conference and found that 97 percent plan to have bar code systems implemented in the next two years. Conference panelists also included Siemens customers Patsy Sublett, clinical systems manager at Danville Regional Medical Center, and Anne McKee, assistant director of pharmacy at Reading Hospital and Medical Center. They spoke about the patient safety outcomes achieved in their respective facilities. Impressively, Sublett presented statistics showing 118 avoided errors during a typical one-month period using Siemens Med Administration Check (MAC) system. The program concluded with an interactive Q&A, during which Neuenschwander stressed the fact that implementation of automated systems in no way replaces the need for qualified clinicians. Ⅲ Contact: Nearly 200 Tune in for Bar Code Webcast Hot Topics
  4. 4. Soarian® Cardiology continues to impact enterprisewide cardiovascular workflow and empower cardiologists to make faster, more informed decisions, as evidenced by two early adopters in Nebraska and South Carolina. When the Nebraska Heart Institute Heart Hospital (NHH) of Lincoln, Nebraska, opened its doors in May 2003, it was nearly paperless, making this facility one of the most progressive in the nation. In order to achieve its all-digital heart hospital vision, the institution implemented Soarian Cardiology and other Siemens technology to support an electronic health record (EHR). The EHR enables clinicians to securely access patient data, images, physiological waveforms, and procedure data collected at the point of care from anywhere, at anytime. NHH’s cardiac care team uses Soarian Cardiology in the cath labs to document clinical and administrative exam details as they occur. Efficiencies have resulted from reductions in the time and error associated with manual quality reporting processes. “Soarian Cardiology expedites report turnaround time to mere minutes. In a traditional health system, this same process could take hours or even days,” noted Sandra Vogeler, NHH Chief Operating Officer. After a procedure is completed, physicians can immediately review and sign off on the report, as well as send communications to the referring cardiologist, who can then meet with the patient and family in their room, bringing up the cath study and any images on the Soarian Cardiology workstation to show them what occurred. “On-demand information access is a powerful education and bedside teaching tool that supports our progressive care model. With Soarian Cardiology, physicians can readily show images such as stenosis location and where the stent was placed during the procedure,” said Vogeler. Giving cardiologists access to comprehensive electronic patient records whenever and wherever they need them enhances workflow and improves patient care. Though Soarian Cardiology, NHH’s clinicians are given the tools needed to more rapidly and more accurately move from diagnosis to treatment, increasing the patient’s chances for recovery. The tangible benefits recognized by NHH include reduced length of stay (LOS), which was initially projected at 4.3 days; but through December 2003, NHH's actual average LOS was only 2.5 days. In addition, patient throughput has nearly doubled, with more than 1,300 discharges logged at the close of 2003 versus 766 projected discharges – all with the same number of staff as originally projected. And while operational efficiency and profitability is critical to the longevity of a facility, patient satisfaction levels at NHH are also high, with over 97 percent indicating they would return for treatment. Meanwhile, at South Carolina Heart Center (SCHC) of Columbia, S.C., Soarian Cardiology is supporting a comprehensive ambulatory cardiac care center with diagnosis, treatment, education and research all under one roof. SCHC implemented Soarian Cardiology in early 2003 to help improve patient outcomes and disease management, increase efficiencies, and maintain strict quality standards and increased revenue projections. Soarian has satisfied SCHC’s need for a continuous, comprehensive EHR that provides access to all cardiology test results, such as physiological waveforms, ECG and image data, and other information such as medications, past hospitalizations, lab results, and procedural notes. It also enables accurate charge capture, so costs and inventory management are stabilized. “Soarian automatically integrates information from devices, modalities, labs, outpatient and inpatient settings, so that everyone in the chain of patient services can have access to it in real time. By streamlining and centralizing this data, we provide the clinician with the longitudinal tracking of a patient clinical condition needed to facilitate decision making. Cardiologists and the other clinicians no longer have to wait for information – it is right at their fingertips. This has led to higher customer satisfaction internally and among our patients, because reports are sent to referring physicians days faster than in the past,” noted Tim Attebery, CEO and executive administrator of SCHC. Prior to the implementation of Soarian Cardiology at SCHC, which serves approximately 200-250 patients per day, final cath lab reports took 24 to 48 hours to complete. Now, with Soarian’s automated workflow and integration of modality data with patient data, reports are completed immediately following the procedure, and capacity in the cath lab has increased – resulting in significant cost savings. According to Attebery, “Because Soarian has eliminated the need for dictation in the cath lab, it has helped us increase capacity to do one more case per day, saving us over $720,000 a year. Documentation among the physicians is now more complete and consistent, and we are saving approximately $25,000 a year in transcription costs.” These Soarian Cardiology customers agree, IT that supports an integrated cardiology workflow with seamless access to patient information, medical images and cardiac modalities is essential to meet the growing demand for cardiac care. Ⅲ Contact: SiemensSays · 06/2004 · Volume 02 · Issue 054 Soarian Spotlight Proven Outcomes with Soarian Cardiology
  5. 5. 5SiemensSays · 06/2004 · Volume 02 · Issue 05 Partnership Lawrence Memorial Hospital (LMH) has entered into a five-year strategic alliance with Siemens for advanced imaging and information technologies (IT). The goal: to ensure and enhance high quality, cost- effective and innovative healthcare for the Kansas City region. “Lawrence Memorial Hospital is determined to continually improve the quality of healthcare we provide to our patients while generating measurable benefits for the employees, medical staff and hospital itself,” said Gene Meyer, CEO, Lawrence Memorial Hospital. “Our partnership with Siemens Medical Solutions allows us to optimize clinical workflow, advancing patient care to new levels and raising the bar in healthcare delivery.” A small hospital prominent in the Kansas City market, LMH’s partnership with Siemens will immediately impact radiology and cardiology practices at the medical facility. Siemens will bring to LMH its understanding of disease processes, coupled with profound insight into both clinical and operational healthcare practices. Advanced imaging technology will enable new research and clinical applications, while powerful IT solutions will integrate patient-related, physiological and imaging data to drive workflow improvements and access to information when and where needed for improved treatment. Technology currently being installed includes: • Siemens SIENET® Integrated Radiology Suite • Soarian® Cardiology • MAGNETOM Avanto with Tim (Total imaging matrix) technology To kick-off the partnership with Siemens, LMH and Cassling Diagnostic Imaging sponsored the 23rd Annual Health Fair on Saturday, April 24, at the hospital. Free screenings made available to the public at the fair included foot health, oral cancer, skin cancer, stroke risk, body fat, hearing, heart disease risk, blood pressure, height and weight. Also, LMH was recently honored for its commitment to quality by receiving the Level III award, the highest level of recognition from the Kansas Award for Excellence Foundation. Ⅲ Contact: Siemens Teams with Pacific Rim Medical Systems Pacific Rim Medical Systems and Siemens announced an exclusive distributor agreement whereby Pacific Rim Medical Solutions will sell Siemens’ SONOLINE® and ACUSON® ultrasound systems throughout Hawaii. The agreement extends through September 30, 2005. “We are very pleased to be representing the Siemens ultrasound products in the Hawaii market,” said Brooks Simpson, president and founder of Pacific Rim Medical Systems. “In 2001, we hired David Quist as imaging manager for Hawaii, who previously worked for Siemens and Acuson. The addition of the Siemens’ SONOLINE and ACUSON ultrasound systems to our current technology and product offerings not only addresses our customer needs in Hawaii, but will help to expand our market share as well.” With corporate offices located in Bellevue, Wash., and the pacific regional office in Honolulu, Hawaii, Pacific Rim Medical Systems’ territory includes all the Pacific Ocean island groups including Hawaii, the Marshall, Solomon, Tahitian and Samoan Islands, Guam and Saipan. The company was founded in February 1999, and sales for the year ending December 31, 2003 were approximately $3 million. Ⅲ Contact: Siemens Partners with Lawrence Memorial Hospital SONOLINE® Antares MAGNETOM Avanto
  6. 6. SiemensSays · 06/2004 · Volume 02 · Issue 056 Iowa Comprehensive Lung Imaging Center Opens University of Iowa (UI), in Iowa City, Iowa, recently held the grand opening of its new $7.1 million lung research center, created in partnership with Siemens. The Iowa Comprehensive Lung Imaging Center (I-CLIC) at University Hospitals and Clinics was developed to research and detect lung diseases in earlier stages, using unique state-of-the-art imaging technology and advanced data analysis. Erich Reinhardt, CEO, Siemens Medical Solutions, was present to launch this world-class research facility. Siemens will maintain I-CLIC at the Beta level with their multi-detector computed tomography (CT) scanners, providing lung imaging research, for at least the next six years. Currently featuring Siemens SOMATOM Sensation 16 CT technology, UI researchers are eagerly awaiting the installation of the new SOMATOM Sensation 64, capable of taking 64 images in 0.37 seconds. The Sensation 64 sets the new gold standard in image quality, providing researchers a significant improvement in image acquisition time and resolution. “Early detection of any disease including cancer is fundamental in providing a viable treatment plan that benefits the patient,” said Eric Hoffman, M.D., UI professor of radiology and biomedical engineering. “Our partnership with Siemens allows us to apply the latest technology in medical imaging to discover and research lung diseases earlier, ultimately improving treatment options and patient outcomes.” Studies done by I-CLIC, comprised of researchers with UI Health Care – which includes UI Hospitals and Clinics, the UI Roy J. and Lucille A. Carver College of Medicine, and the UI College of Engineers – along with collaborators from eight academic centers around the world, will explore the use of spiral CT images to evaluate not only lung structure but also regional lung function (ventilation and perfusion) for identifying clinically relevant small structural or functional abnormalities within the lungs, and also plan to establish an atlas of the normal human lung so as to facilitate the identification of early pathology. UI researchers, led by Eric Hoffman, M.D., and Geoffrey McLennan, M.D., Ph.D, received a bioengineering research grant from the National Institute of Health (NIH) to help establish the center and conduct research related on the lungs. Ⅲ Contact: Partnership Advancing The Standard of Care Siemens and Anceta, a subsidiary of the American Medical Group Association (AMGA), recently announced that they have initiated a strategic partnership in which Siemens will supply information technology (IT) infrastructure and support services for the commercial development of the largest repository of longitudinal patient information in the U.S. As a result of this partnership, Siemens is assisting Anceta and the AMGA in its quest to transform comprehensive healthcare information into actionable knowledge for the development of industry-wide standards of care, quality benchmarks, disease management protocols, and accountable, evidence-based practice guidelines. Capturing and analyzing this data is the key to understanding how medicine is practiced over time, enabling providers to identify and administer best practices that result in improved clinical outcomes and better patient care. The AMGA/Anceta Collaborative Data Warehouse was initiated by the AMGA for its multi-specialty medical group members to aggregate and analyze the vast store of comprehensive patient data available among the nearly 300 AMGA-member medical groups that serve more than 50 million patients per year. The Data Warehouse will provide participating multi- specialty groups with access to comparative data among participants of similar size and structure, and key benchmarks for practice management, clinical performance, product performance, health outcomes, economics and quality of care. Additionally, the Data Warehouse is chartered to assist providers, policy makers and purchasers (including employers and employees) in making better decisions regarding healthcare choices. Ⅲ Contact: Dr. Eric Hoffman, UI professor of radiology and biomedical engineer, talks about the new UI lung research center at its grand opening.
  7. 7. 7SiemensSays · 06/2004 · Volume 02 · Issue 05 AXIOM Multix M Now Available The AXIOM Multix M mobile flat panel detector from Siemens is now on the market and available for commercial use. The first installation occurred at the Ferrell-Duncan Clinic in Springfield, Mo., which began imaging patients with the new system on March 15, 2004. “While initially researching systems, the mobile detector was a bit of a concern as our department is very busy and I could not afford to have a system that was not durable and reliable,” said Pam Southard, director of Imaging at Ferrell-Duncan. “In the first four weeks, we completed more than 1,200 exposures of varied anatomy, with no problems. Our workflow has become very efficient and our patients’ visits are expedited.” The AXIOM Multix M, which is very versatile for all markets, covers the full spectrum of general purpose radiographic applications, both on and off the table, as well as in the standing position at the wall Bucky. In the future, it will be installed in emergency rooms, hospitals and outpatient clinics. The system is also appropriate for the orthopedic imaging market due to its flexibility and durability. While most detectors can only endure a maximum weight limit of 30 to 60 pounds, the Multix M can withstand up to 350 pounds and acquires images clearly with any method of patient positioning. Ⅲ Contact: News Briefs Continuing its industry leadership in the advancement of electronic health records (EHRs), Siemens Medical Solutions recently hosted a daylong program at its headquarters in Malvern, Pa., to discuss national efforts to define standards for the EHR. Members of the Delaware Valley chapter of the Healthcare Information and Management Systems Society (HIMSS) and the Delaware Valley Nursing Computer Network (DVNCN) gathered to hear updates on the current status of industry initiatives such as the National Health Information Infrastructure, ASTM Continuity of Care Record, and Health Level Seven (HL7) EHR Functional Model. Siemens Marketing Manager and DVHIMSS Board Member Charlene Underwood, who also serves on the HIMSS EHR Committee and as an HL7 EHR SIG Member, kicked off the national initiatives update. “President Bush has clearly indicated that electronic health records should be a priority for every healthcare organization,” said Underwood. “It is critical for providers to hear how evidence-based EHRs are working in practice, and how they can influence national and local standards through advocacy and participation in grant and demonstration system programs.” HIMSS President Pamela Wirth, vice president and CIO, Susquehanna Health System, and Eleanor Kerr, Siemens healthcare national director, provided an overview of the legislative processes involved in promoting EHRs, and advised attendees on how to engage in national advocacy on behalf of their own organizations. Following a networking lunch, James Nemecek, senior vice president, clinical solutions for McKesson presented on approaches to embedding evidence-based guidelines into the physician’s clinical workflow for effective decision making. The event concluded with a multi- disciplinary panel discussion on ”Getting IT Right the First Time,” facilitated by Siemens Nursing Informatics Director and DVNCN President Rosemary Kennedy, RN, MBA. Panelists included Wirth, Donald Levick, MD, MBA, Lehigh Valley Hospital and Carlene Meyers, PhD, RN, Doylestown Hospital, who shared their real-world triumphs and challenges with implementing clinical solutions, as well as successful strategies for driving physician affinity. Ⅲ Contact: Siemens Hosts DVHIMSS And DVNCN For EHR Discussion First 64-Slice Images Released Siemens released the world’s first clinical images using a 64-slice computed tomography (CT) system, which were acquired at the Friedrich-Alexander University Erlangen-Nuremberg, Germany. The SOMATOM Sensation 64® sets a new benchmark in imaging quality with its ability to visualize the smallest intracranial, pulmonary, mesenteric and peripheral vessels in less than ten seconds. Shown is a thoraco-abdominal image. The SOMATOM Sensation 64 was first introduced at the Radiogical Society of North America (RSNA) 2003 in Chicago. After completing a comprehensive testing phase at leading clinical institutions in the United States, Europe and Asia, the system will be commercially available in fall 2004. Ⅲ Contact: This high resolution 60 cm thoraco-abdominal scan was performed in 10 seconds with the SOMATOM Sensation 64. AXIOM Multix M
  8. 8. SiemensSays · 06/2004 · Volume 02 · Issue 058 The 42nd Annual Meeting of the American Society of Neuroradiology (ASNR) will bring together some of the most prestigious decision makers in the field of neuroradiology. At this year’s ASNR, held June 5-11, 2004 in Seattle, Wash., Siemens is showing the advanced neuroradiological capabilities of its MAGNETOM Avanto 1.5T Magnetic Resonance (MR) scanner with Tim™ (Total imaging matrix) technology. Siemens also will be displaying a powerful 3T MR scanner. Tim’s neuroradiology application suite offers specific protocols for diffusion imaging, perfusion imaging and functional MR (fMR). fMR technology allow physicians to monitor chemical changes in the brain to determine which portion is being used during particular functions. Another specific technique, MR spectroscopy, provides valuable functional information that adds diagnostic value to the traditional MR imaging exam in a noninvasive manner. Together, these new diagnostic techniques are expanding the role of diagnostic MR in understanding how the brain works. Tim provides significantly improved workflow by virtually eliminating the need for patient repositioning and manual coil changes, while providing significantly enhanced image quality. Tim’s surface coil design makes true 205 cm (6'9") whole body imaging possible in a single exam. Also, signal-to-noise ratio is increased up to 100 percent, which in turn increases the image quality. Ⅲ Contact: Siemens at ASNR At the Shows Siemens will showcase its complete range of nuclear medicine solutions at the 51st Annual Meeting of the Society of Nuclear Medicine (SNM), being held June 19-23, 2003 in Philadelphia, Pa. In addition to significant announcements expected at the show, Siemens will showcase its biograph™ family of positron emission tomography/computed tomography (PET/CT) systems, which incorporates an unmatched range of performance options to enhance image quality, resolution, and throughput, as well as new information technology (IT) solutions for multimodality integration. For the first time at SNM, Siemens will demonstrate a new angle in cardiology diagnosis with the – a unique, reclining dedicated cardiac gamma camera system. This new system enhances imaging accuracy and efficiency, while delivering a small footprint and improved patient comfort. Siemens also will highlight a host of new software tools to broaden its nuclear medicine system capabilities, and facilitate multi-modality integration, such as syngo® FusedVision3D and e.soft@LEONARDO. If you would like to learn more about what Siemens will be demonstrating at SNM, please contact LuJean Smith ( or 425-432-9601) to book a booth tour or arrange a pre-show interview. Ⅲ See also “10 Minutes With… Markus Lusser,” beginning on page 1. Schedule Your SNM Booth Tour Now! MAGNETOM Avanto with Tim is helping to expand the role of MR in neuroradiology – a unique, reclining dedicated cardiac gamma camera system.
  9. 9. 9SiemensSays · 06/2004 · Volume 02 · Issue 05 Let’sTalk Where We’ve Been This year’s Toward an Electronic Patient Record (TEPR) Conference, May 19-21, featured several Siemens experts discussing top-of-mind information technology (IT) issues and solutions: Dr. Floyd Eisenberg, a physician consultant with Siemens; Roger May, manager for portals and secure infrastructure with Siemens; and Niall Doherty, product manager for Soarian e.HIM, discussed workflow management technology, the all- digital hospital and transitioning to e.HIM. Rick Abrams, M.D., Rose Medical Group and Roger May, manager for portals and secure infrastructure with Siemens, shared the “Value of a Healthcare Community Network.” Dianne Lanham, director of quality management for Chester County Hospital and Charlene Underwood, global marketing manager for Siemens, presented “Using Workflow Management Technology to Transform Healthcare Delivery.” Victor Fabian, corporate manager of HIM, Universal Health Services, Inc. and Wannetta Edwards, RHIA, MS, product manager for Siemens, discussed “Leading the Transition to eHIM.” Other notable industry presentations include: Joe Camaratta, vice president, global customer relationship management for Siemens, presented “Discovering Opportunities for Marketing Optimization via Enhanced Market Visibility” at the Marketing Optimization Executive Summit on May 27. Dr. Donald Rucker, chief medical officer for Siemens, participated in a panel discussion on IT’s role in transforming healthcare at the Philadelphia Chamber of Commerce Health Forum on May 27. Siemens hosted the Delaware Valley Chapter of the Healthcare Information and Management Systems Society (HIMSS) on June 2 for a meeting on Electronic Health Record (EHR): National Standards and Advocacy EHRs in Practice. The event featured presentations and discussions with Siemens executives and customers at the company’s Malvern, Pa. headquarters. Ⅲ For information about the “Let’s Talk” section please e-mail your request to For past issues of Siemens Says, or other company information visit Where We’re Going Later This Month On June 22, Joe Camaratta will present a case study on the Siemens customer relationship management program at the Marketing Information Integration Conference hosted by the Conference Board. Ⅲ
  10. 10. © 2004 Siemens Medical Solutions USA, Inc. All rights reserved. Printed in USA 04-20-XO-8 06-2004 SiemensSays 06/2004 • Volume 02 • Issue 05 On account of certain regional limitations of sales rights and service availability, we cannot guarantee that all products and features included in this brochure are available through the Siemens sales organization worldwide. Siemens reserves the right to modify the design, packaging, specifications, and options described herein without prior notice. Please contact your local Siemens sales representative for the most current information. Note: Any technical data contained in this document may vary within defined tolerances. Original images always lose a certain amount of detail when reproduced. The information in this document contains general technical descriptions of specifications and options as well as standard and optional features which may not always be present in individual cases. Siemens Medical Solutions 51 Valley Stream Parkway Malvern, PA 19355-1406 USA Telephone: 1-888-826-9702