The World Is A Different Place Today
● Some say it will never go back to the way it
● Either way, there are opportunities to be had
now and we can prepare for the new normal in
3 Parts of SEO
1. Keywords - Identify what people are searching for
2. Content - Use those phrases naturally in everything you
3. Backlinks - Get backlinks to your website from good
What is a Keyword?
● A word or phrase used to do an online search,
92% of the time they use Google
● If people don’t get find the right answer they
are looking for they don’t look on page 2 or 3,
they refine their question.
● Google Instant often auto completes the
question for you, did you mean?.....
If you want to win
the game of SEO
the answer is YES
Normal Keyword Tools
● Keywords Everywhere
● WMS Everywhere
● Google Instant
● Compare search trends since 2004 and zoom in all the way down to the last
● Filter by country, states & metro areas
● You can search within web, news, images, shopping and YouTube.
● See what’s trending now or check and compare your keywords against others.
● It also offers related search terms.
● Doing a Google search using “allintitle: <keyword>”
shows us the number of web pages that have been
optimized for that keyword.
● That keyword is in the page meta title tag
● A gauge of how hard it would be to get to the top
● Like this: https://bit.ly/2Uxkofu
Where To Use Keywords
● On a new page or post on your website
● In a Google My Business post for local keywords
● Within the title or content of a social media post
● In a hashtag that might be trending
● In the file name, exif data, alt text or description of an image or video
● Keywords bidded on in Google Ads
Local SEO Has Evolved
“An SEO company that has clients with local
customers in 2020 and are not making Google My
Business a large part of their SEO tasks?
Sadly, they are still digging where the gold used to
be, not where the new gold is being found today.”
Google Trends Examples
● Toilet paper & hand sanitizer https://bit.ly/2ywdn6d
● Takeout food https://bit.ly/2UXJ5R8
● French classes https://bit.ly/2X4cbks
● Tax relief https://bit.ly/3aJ2oVe
● Respirators https://bit.ly/3450awE
● Marketing / SEO https://bit.ly/2R2jPYH
● Give Me Some Ideas Related To Your Business
● Discover Keywords That are Bringing In Traffic
GS Location Changer
● Do Google Searches from any location. towns, addresses
● Google Trends https://trends.google.com/trends/?geo=US
● Keywords Everywhere https://keywordseverywhere.com/
● Free SEO Tools https://1on1seotraining.com/100-free-seo-tools-resources/
● Personalized SEO strategy & training for business
owners, entrepreneurs and marketing departments
● You learn SEO while we optimize your website
together online or in person
● Your SEO help resource and accountability partner