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Corporate Sustainability


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40 benchmark companies communicating sustainability positions

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Corporate Sustainability

  1. 1. E. Bruce Harrison ‘ Corporate Greening 2.0’
  2. 2.
  3. 3. EnviroComm Study Purpose <ul><li>Insights on corporate positioning, communication content and style: </li></ul><ul><ul><li>Climate change/carbon/GHG reduction </li></ul></ul><ul><ul><li>Sustainability </li></ul></ul><ul><li>Rationales for supporting climate change programs and the strategies or positioning attributes </li></ul>AWMA June 2009
  4. 4. Methodology <ul><li>Scan, qualitative analysis of 200 company websites – July ‘07-June ‘08 </li></ul><ul><ul><li>Fortune 500 list </li></ul></ul><ul><ul><li>Filtered by keywords </li></ul></ul><ul><ul><ul><li>(climate change, sustainability, energy efficiency, carbon reduction, 4 others) </li></ul></ul></ul><ul><ul><li>Filtered by government recognition, proactive affiliations, recognitions </li></ul></ul><ul><ul><ul><li>Government (e.g., EPA, CARB) </li></ul></ul></ul><ul><ul><ul><li>Private sector (e.g., BRT, NAM, USCAP) </li></ul></ul></ul>AWMA June 2009
  5. 5. Executive commitment <ul><li>DuPont ceo: e xplains 2015 sustainability goals </li></ul><ul><li>Deere, Navistar ceos: sustainability and...advanced technology </li></ul><ul><li>Wal-Mart ceo: keynote at London conference…on ‘sustainability 360’ </li></ul><ul><li>ExxonMobil ceo: London…’mitigate risks’… ‘advanced technologies…’ </li></ul>AWMA June 2009
  6. 6. Accept scientific validity <ul><ul><ul><li>‘ Activities of people and companies are causing (GHG emissions) which are contributing to climate change. So we realize we must play our part…’ Rio Tinto </li></ul></ul></ul><ul><li>‘ The scientific debate is over. Business … should turn CO2 management into a business opportunity…’ Shell </li></ul><ul><li>‘ Growing scientific evidence …action is justified…’ Procter & Gamble </li></ul>AWMA June 2009
  7. 7. Assert public policy position <ul><li>‘ a federal approach …integrated into a harmonized global system to…reduction’ </li></ul><ul><ul><ul><ul><li>Caterpillar (member, US Climate Action Partnership) </li></ul></ul></ul></ul><ul><li>‘ Congress needs to establish a national, economy-wide GHG mandatory program’ </li></ul><ul><ul><ul><ul><li>Duke Energy </li></ul></ul></ul></ul><ul><li>‘ We will focus…on influencing policy, regulation and innovation…a level playing field’ </li></ul><ul><ul><ul><ul><li>BP </li></ul></ul></ul></ul>AWMA June 2009
  8. 8. Make the business case <ul><li>Coca-Cola: linking to the company’s water stewardship and packaging programs </li></ul><ul><li>GE: Ecomagination—bundling energy efficient and clean technology into sustainable products & services </li></ul><ul><li>Honeywell: ‘green’ diesel fuel as new business </li></ul><ul><li>Ford: ‘we see…business opportunities…’ </li></ul>AWMA June 2009
  9. 9. Transparency <ul><li>PG&E: third-party certification by California’s Climate Action Registry </li></ul><ul><li>Hewlett-Packard: verifying via World Economic Forum’s Global GHG Registry </li></ul><ul><li>UPS: chart that outlines 2002 baseline data, 2006 status and 2007 goals (at the time of our survey) for each business area. </li></ul>AWMA June 2009
  10. 10. Recognitions <ul><li>FedEx: EPA Green Power Leadership Award; Harvard recognition for ‘Environmental Partnership’ with Eaton and Environmental Defense Fund… </li></ul><ul><li>Abbott: First to commit to going carbon neutral…Named to Dow Jones Sustainability Index… </li></ul>AWMA June 2009
  11. 11. Influence others <ul><li>Wal-Mart: ‘The company is so big, so powerful, it could force an army of suppliers to clean up their acts ’ </li></ul><ul><li>Monsanto: No-till agriculture—minimal plowing of farmland to sequester carbon in the soil </li></ul><ul><li>Shell: ‘our customers emit far more CO2 using its carbon products than the company does…’ </li></ul>AWMA June 2009
  12. 12. Acknowledge shortfall <ul><li>J&J: GOOD – going beyond goal to cut CO2 emissions BAD – shortfall in reducing fleet total CO2 emissions/mile </li></ul><ul><li>HP: GHG increases of 3% in 2006…Protocol factors changed…Changes in electricity conversion factors accounted for increases in emissions/unit of floor space </li></ul>AWMA June 2009
  13. 13. Collaboration <ul><li>Intel: Google, Dell, EDS, EPA, IBM, World Wildlife Fund…to form Climate Savers Computing Initiative </li></ul><ul><li>Siemens: Clinton Climate Initiative </li></ul><ul><li>PG&E: 46 international organizations in ‘Combat Climate Change’ for 2007 UN climate negotiations </li></ul><ul><li>USCAP: Leading companies plus Environmental Defense, NRDC, others </li></ul>AWMA June 2009
  14. 14. AWMA June 2009 &quot;If you don't have a seat at the table, you'll wind up on the menu.“ - Jim Rogers, CEO, Duke Energy
  15. 15. Strategic Implications <ul><li>Accept the inevitable: science/OBE </li></ul><ul><li>Get into the policy game </li></ul><ul><li>Collaborate </li></ul><ul><li>Influence others </li></ul><ul><li>Validate, use recognitions </li></ul><ul><li>Make it a business strategy </li></ul>AWMA June 2009
  16. 16. Economic + Social + Political <ul><li>Corporate Sustainability </li></ul>CS= E+S+P T